Dorothee SONIGO

En résumé

Entreprises

• Doutreloux, International Sugar Trading Company - International Sales Manager - Asia, ME, Pacific, Caribbean

  2016 - 2018 Family owned business, exclusive export partner of the 1st French sugar producer for more than 30 years, we represent 2 well known brands in 30 countries in Asia, Oceania, Middle-East and the Caribbean.
  
  In charge of the sales development on these markets, my role is to define and implement the sales strategy of the department taking into account the specificity of each area.
  
  My Customers are mainly Gourmet Food importers present in Food Service and/or Retail with whom I enjoy building and consolidating strong partnerships. I then work close to them to ensure our products are well promoted on their market.

• Lacrem, SA - EXPORT MANAGER

  2012 - 2015 Lacrem, SA (Farggi brand) is an ice cream and frozen desserts factory located in Barcelona, Spain.
  I joined the Farggi International Project in 2012, just one year after it started.
  
  My first mission consisted in ensuring the entrance to South Korea of the first container of products. This, as well as all NPD, required a good coordination with the other departments of the company such as R&D, Q.A and Logistics.
  With this success, a very healthy and trustful business relationship was born with the 2nd top Korean retailer. I started then to manage the account for 4 years.
  
  During this time, I focused on making the accounts under my responsibility (top retailers in Europe and Asia) grow taking great care of every detail and need of my Clients:
  - presented the products portfolio and/or developped NP under private label or Farggi brand
  - prepared business offers
  - negotiated and closed deals
  - worked on the "product legalisation process" according to the requirements of each country in close cooperation with R&D and Q.A departments
  - advised on claims for packaging design working with our Marketing team
  - followed up the production and after sale needs of the Clients
  
  Looking for new business opportunities was also one of my priorities so I organised and attended international food fairs as PLMA Amsterdam, PLMA Chicago, Foodex Japan, Alimentaria Barcelona… Market research (online and travelling) was a big part of my daily task to find potential business leads, identify new trends, check competitors' prices and products and work commonly with R&D on NPD to launch innovative products.
  
  Results: My biggest success is to have built strong business relationships with my Clients. Trust and a smooth and fluent communication allowed growth (in volume and value) of all my accounts thanks to the introduction of new products adapted to each Client's needs at the right moment.
  • Prospection de nouveaux marchés et clients
  • Organisation et participation aux salons internationaux (PLMA, Foodex Japan, Sial)

• TEXDECOR - Area Sales Manager - North East of Spain

  Willems 2009 - 2011 Texdecor is a French high-end fabrics and wall papers editor existing under 5 brands.
  I have been representing Casamance and Camengo brands in the north-east of Spain managing around 400 customers such as home decor stores, architects, interior designers, upholsterers:
  - visited the customers and presented of the new collections and personalised counselling
  - negotiated yearly contracts and commercial offers
  - reported sales trends to the Country Manager
  - looked for new business opportunities
  - analysed the home decor market
  - attended the fair Maison et Objet in Paris, France
  • Représentation des marques sur le salon Maison&Objet
  

• Corporate Sport Organisation - Event Coordinator

  2008 - 2008 Corporate Sport Organisation (CSO) is a French event agency organising corporate sports events: JMMS (AKA Medigames or World Medical and Health Games) and Mundiavocat (World football cup for lawyers).
  After being part of the on-site support team in 2005 (Spain), 2006 (Italy), 2007 (Morocco), CSO asked me to join the permanent team to organise the 2008 edition of the Medigames in Garmisch-Partenkirchen, Germany.
  Apart from managing the registrations of the participants, I have been in charge of the external communication:
  - looked for media partnerships
  - wrote articles to promote the event in the press
  - updated the website
  - wrote and sent the newsletters in 3 languages
  
  Part of my role was also to organise a symposium on Medicine and Sports, the official activities (opening and closing ceremonies, countries parade) as well as some leisure activities for the participants (welcome party, night of classical music):
  - looked for places for these events in cooperation with the Events department of the City Council
  - negotiated the prices to match the budget previously set
  - organised an entrance-ticket system for the events
  - coordinated the team
  
  For this event, we hired a team of 10 to help us on-site, after training, we coordinated them during the whole event in Germany so they can provide support at the right place when necessary.
  
  On the other hand, during my time at CSO, I supported the team of Mundiavocat with the registrations of the Spanish speaking teams and helped with the communication to the participants during the event in Alicante, Spain.
  • assurer le suivi budgétaire

• Chadbourn Scaffolding Ltd - Assistante commerciale et marketing

  2007 - 2007 • analyser le marché
  • suivre les ventes : budget, commandes et facturation
  • prospecter de nouveaux clients

• THE SWATCH GROUP FRANCE - Sales Attendant

  Paris 2003 - 2008 My experience at Swatch started in August 2003 during summer holidays and I kept on working for the group for all the next holidays of the year. It was my first steps in Sales:
  - analysed the customers' needs
  - advised them accordingly
  - managed the store (opening, closing, stocktaking, merchandising)
  
  I started working in a Swatch store in Paris and continued in Marseilles after moving there to study at Kedge Business School.

Formations

• KEDGE Business School (Ex Euromed Management)

  Marseille 2004 - 2007 Master in Management

Réseau

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