Elke UNGER

En résumé

Entreprises

• ELANCOMCO - Freelance

  2018 - maintenant Les cléfs de mon métier : Valoriser la marque dans un environnement multiculturel international.
  Harmoniser et gérer le déploiement de la stratégie de communication multi canal en respectant les besoins locales et régionales.
  Qui suis-je : J’ai une expérience de plus de 20 ans dans la Coordination de communication mondiale dans des groupes comme IBM, Air France, American Express ...
  Mes compétences sont dans le leadership, la fédération autour d’un message clé, le management de projets.
  Aujourd’hui je peux apporter mes services et mes connaissances d'agence à une entreprise.
  J’apporte la mobilité et adaptabilité pour rester au fil des tendances avec la marque.

• Brand Advocate - International Account Director

  Roubaix 2015 - 2018 McCain Europe – Focus Germany
  • Activation of a European CRM strategy - focus on the creation of a consumer club.
  • Concept creation and content management of the Club site, animation through Newsletters and activations push.
  • European exchange among participating countries, best practices and ROI on application development.
  • Results tracking and analysis.
  • Management of client, team, budget and projects.

• Geometry Global (anciennement Ogilvy Action) - Groupe WPP - Group Account Director

  2014 - 2015 Management and development of several new Business projects. Among these the Coca Cola Company and IBM France.

• Grey Paris - Groupe WPP - Directrice Commerciale

  2014 - 2014 HSBC
  • Stratégie marketing B2B de la marque et communication pour le marché France
  • Proposition de projets pro-actives et leur gestion pour la communication des avantages de la banque et la céation d’opportunités de génération de business.
  Gillette – Procter & Gamble
  • Amplification de la champagne de marque “Precisions” en France – conseil strategique pour un partenariat media avec L’Equipe
  

• Ogilvy Action / Geometry Global - Groupe WPP - Group Account Director

  2012 - 2014 British American Tobacco - VOGUE cigarettes – International Brand Group
  • Global Vogue brand management and communication in a highly restricted industry.
  • Revision of brand strategy and brand image based on WW research and business opportunities.
  • Set up of new product launches in different countries WW (Japan, Canada, Germany…) and the related manifestos and global toolkits
  • International Coordination for existing product communication and retail activation in end markets
  • E-commerce site launch in Switzerland incl brand activation efforts
  • Geographical spread: Worldwide with focus on key markets such as Russia, Germany, Poland, Romania, Japan, Philippines, Canada, Brazil
  • Budget management: 3 Mio €
  • Client management (based in London)
  • Account management: Team of 4 members: recrutement, assessment, motivation
  • Transversal management:coordination and planning of creative, strategic planning and production teams as well as expert teams in the group
  New Business generation – Geometry Global Paris
  • The Coca-Cola Company WW Shopper marketing manifesto: creation of Coke’s POV on the topic in a creative and comprehensive style
  • Establishment of a new e-cigarette product in the French market – 360° client leadership
  • Support of a start up in the Parisian Taxi business
  • Top level lead generation prospect for a renowned investment bank
  

• OgilvyOne - Groupe WPP - Group Account Director - Directrice Conseil

  2007 - 2011 International Group Account Director IBM WW and Europe since March 07
  • Development and set up of stratgeic tools and directions for the IBM account in Demand Program.
  • Business development in Demand Programs for Ogilvy Europe on IBM account.
  • Strategic and operational support of Europen region by assisting in development of IBM priorities and initiatives. Support of WW marketing objectives, driving integration with other partners and developing industry innovation.
  • Supervision of the information transmission between the worldwide hub (NY) and the region.
  • Pilot and supervision of an internal Process Management program.
  • Internal organisation of trainings and information organisation.
  • TEAM: 3 in direct reporting. Coordination of the local teams in Europe.

• Ogilvyone Paris - Groupe WPP - Account Director

  2004 - 2007 Int. Account Director IBM EUROPE AND CEMA since Sept 04
  • Strategic and operational support of CEMA countries by assisting in development of cross IBM MM/IMC priorities and initiatives, supporting IBM WW marketing objectives, driving integration with other disciplines / partners, bringing new industry ideas, benchmarks and insights, facilitate cross company integration, Brand Stewardship
  • Proposition and set up of the European co-marketing program. Channel animation, incl. business case funded contribution scheme, creative development of industry templates and sales kit, web site - budget, team and client management, training of local implementers.
  • Develop, support and improve an IBM online eCatalogue for ibm.com
  Account Director IBM FRANCE – local market since September 2003
  • Local market mission: Tailoring RM strategy recommendations to enhance local goals and match Global Brand strategies
  • Application of the European 360° strategy (optimisation between different media)
  • Management of the local team
  Int. Account Director AIR FRANCE December 2000 to August 2003
  • Leading the International Co-ordination (CRM, Loyalty programmes)
  • Development of strategic recommendations (focus on HVC and local market influences),
  on and off-line processes and tools to simplify international collaboration
  • Roll-out of global brand identity within international CRM
  (marketing strategies, campaign adaptations)
  • Facilitate relationship between local Air France offices and OgilvyOne worldwide agencies
  • Budget and team management

• Unilever - Lever Fabergé - Mission Groupe WPP / Ogilvy - Europ. RM Innovation Marketing Manager

  Rueil-Malmaison 2004 - 2004 Develop and support leading edge Marketing activities in European countries (incl. central budget allocation), providing RM expertise through datastrategy, communication, activation, metrics and budgets in the RMIC (Relationship Marketing Innovation Center Europe).

Formations

Pas de formation renseignée

Réseau

• Anne KARCHER

• Audrey ROUSSEAU

• Céline PEYROT

• Christine BUSCAILHON

• Claudio SAPONARA

• Laure SAUVAGNARGUES

• Mathieu TÊTU

• Najib GALEB

• Sonia DESBRIERES BLEINES

• Yann REIBEL