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Palais Namaskar Marrakech, Oetker Collection
- Director of Sales & Marketing
2011 - maintenant
5 star deluxe hotel with 41 suites and private villas, 5 restaurants & bars, Spa
Key responsabilities:
- Prepare and implement the global Sales, Marketing and Communication strategy for hotel opening (April 2012)
- Recruit, train and manage the sales, reservation and communication team (7 people)
- Set up policies and procedures
- Actively participate to the Executive commitee
- Plan, manage and evaluate the financial operations of the Sales and Reservation division to ensure cost effectiveness and optimum utilization of ressources
- Actively gets involved with sales solicitation of major accounts (high-end leisure, MICE, Private events)
- Ensure cross-selling with other Oetker Collection properties (Le Bristol Paris, Hotel du Cap Eden- Roc, Chateau Saint-Martin & Spa, Brenners Park-Hotel & Spa , Fregate Island Private,L’Apogée Courchevel)
- Develop close relationships with Leading Hotels of the World sales and reservation offices
- Maintain awareness of current and future competitors' product, pricing and marketing programs so as to be in a position to proactively respond to market conditions
- Establish and maintain accurate revenue forecasting procedures
- Create and update sales and marketing collaterals (brochures, fact sheets, giveaways)
- Develop brand guidelines and guarantee their applications in all departments
- Implement a powerfull online strategy (website content, SEO, PPC campaigns, tactical offers)
- Drive the social media strategy (facebook, twitter, Instagram, Tripadvisor)
- Elaborate the PR and Communication plan in conjunction with the Communication Manager to ensure succesfull media coverage (press, advertising, radio campaigns, interviews)
- Meet key journalists and VIP guests
- Develop events program in our outlets in collaboration with F&B department
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Angsana Riads Collection Marrakech (Banyan Tree)
- Director of Sales & Marketing
2010 - 2011
- Manage contracting with key operators in several countries
- Keep close relationships with local Operators and International high-end travel agents
- Develop strategies for forecasting, analysing sales needs and creating effective product responses
- Plan, manage and evaluate the financial operations of the Sales and Reservation division to ensure cost effectiveness and optimum utilization of resources
- Optimize our online coverage (website content, PPC campaigns, tactical offers)
- Direct the development of Public Relations, advertising and promotional campaigns
- Manage and motivate Sales Team (1 person) and Reservation Team (2 persons)
- Welcome and follow-up VIP guests to ensure their satisfaction during the whole stay
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Namaskar, 5 star Luxury hotel in Marrakech
- Director of Sales and Marketing
2009 - 2010
Set up Sales Department until March 2010
Opening postponed
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Concorde Montparnasse****, Paris
- Director of Sales
2007 - 2009
- Define hotel strategy by producing the annual Sales & Revenue plan (pricing strategy, sales & marketing activities, competitive intelligence, costs management) in collaboration with the General Manager, Revenue Manager and Head Office team
- Monitor and maximize revenue of all hotels segments (individual non neg, corporate, leisure, MICE): 12% increase in global Revenue and 8% increase in RGI in 2008
- Supervise and motivate the Sales team (2 people) and the Reservation team (4 people)
- Define clear, measurable annual sales goals and develop action plans to achieve targets
- Actively participate to sales presentations and key travel trades (in France and abroad) to promote the hotel and efficiently drive the business
- Work closely with the Area and Global Sales Offices to optimize market coverage
- Lead and manage all marketing, advertising, public relations and promotional activities in conjunction with regional marketing
- Implement company brand standards and contribute to continuous improvement of service standards within the hotel
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Starwood Hotels & Resorts Paris
- Key Account Manager
2006 - 2008
- Internal promotion after Méridien’s takeover by Starwood Hotels & Resorts
- Key account manager for 6 Starwood Hotels in Paris (Westin, Luxury Collection, 2 Méridien, Sheraton, 3000 rooms, 100 meeting rooms)
the Italian market (MICE, Corporate and Leisure accounts)
- In charge of the Italian market (MICE, Corporate and Leisure accounts)
and some Key corporate accounts in IT and Manufacturing industries
- Negotiation with Corporate Buyers, Tour Operators and Meeting Planners in order to optimise the 6 hotels revenue
- Prospection and hotels site inspections
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Hôtel Le Delos***
- Sales Executive
2004 - 2004
- 6 months contract
- Manage groups requests from A to Z (quotations, site inspections, on-site coordination, invoicing)
- Develop and implement the Sales actions plan
- Prospect and identify new business opportunities
- 3 weeks training in all hotel departments (Housekeeping, F&B, Front Office)
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Méridien Hotels Paris
- Corporate Sales Manager
2004 - 2006
- Corporate Sales Manager for Méridien Montparnasse and Méridien Etoile (2000 rooms, 60 meeting rooms)
- Manage a portfolio of 100 companies
- In charge of corporate contracting, implementing sales action plan and prospecting
