Plantronics Europe
- EMEA e-Business Marketing Manager
2002 - 2012
. Definition, set up & follow up EMEA online strategy and all web activities - B2B & B2C / EMEA + channel support Asia and Pacifica regions
. Provide direction, approval and execution support for all online programs for Plantronics.com and Altec Lansing.com EMEA
. Develop micro-sites, campaign sites and Plantronics.com and Altec lansing.com tools to support key business initiatives and to support pan-emea campaigns (emailing, viral, NPI, demand generation, brand awareness, social marketing, viral… up to 21 languages)
. Responsible for producing and updating web site content to help educate user base on key initiatives and message platforms for the company
. Provides strategic recommendations to key business segments and brand team
. Manages look and feel for all online branding, promotions and featured products on all websites
. Develop online applications to support EMEA channel program - Email blast engine, collateral builder, multimedia bank, e-learning platform, affiliates programs, competition online, lead management system, dgf/mdf systems
. Manage online e-commerce/strategic alliances with partnership websites (Worksnug, Skype.com, Intel, FNAC, Windows Live, Yahoo Messenger, ...,)
. Developed EMEA online campaigns platform (B2B and B2C) + lead management system (interfaced with SFDC.com)
. BeHandsFree.co.uk - Driving legislation campaign (B2C)
Sales increases by 350% in 3 months
Market share increased by 200% + Market ROI > 4:1
120,000 unique visitors to campaign website 35,000+ entries to Sun online promotion 5,000+ entries into Drive Me Crazy game (average game play time of weekly winner 50+ hours!) Print and broadcast media coverage
+ Website leveraged in Sp, Pt, It, De at the time.
.Developed viral tools (video, online games), and social marketing tactics (social media newsroom, Twitter, Facebook, LinkedIn, Viadeo…), working with Bloggers and mixed with SEO and PPC campaigns and developed in house email blast engine and emailing campaigns.
.Developed and launched “Internet Telephony Headset” business Plantronics/Skype e-commerce shop
H3D S.A.
- Founder & VP Marketing
1994 - 2001
Founder & VP Marketing - H3D S.A. - Paris, France - www.h3d.com
1st independent Web Agency
Turnover 2000 1M Euros / Turnover 2001 2M Euros
. Developed customer portfolio (France Telecom, Elida Fabergé, Kenzo, Schlumberger, Renault, Media Institute…) and wrote out technical and sales proposals
- Netissimo.tm.fr (France Télécom) – Launch of the ADSL offer - website (front & back office + national communication campaign (radio, billboards 4x3,…), - - Toluna.com – design of website interface, brand guideline (visual identity), - - Kenzo Jungle hologram for a direct marketing national operation, TV Comédie and Fnac – holographic promotion support.
. Set up and developed sales strategies & partnerships (IBM, France Telecom, Netgem…)
. Managed sales engineers & project managers (15 project managers/ direct report) and interfacing with design studio and development teams.
. Managing external communication (PR, www.h3d.com, trade fairs, brochures, direct marketing tactics, viral marketing, …)
