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Emmanuelle LENAIN

Hong Kong

En résumé

Event management & business development professional with seven years experience in an international business environment. Expertise in trade association management, inter-organizational coordination, and developing and organising events/tradeshows.

Major achievements
Structured and consolidated business development unit and strategy. Extended membership offers. Developed and built strong and lasting relationships with stakeholders which led to improved co-operation between the association and its members. Raised quality of presence at tradeshows.

Entreprises

  • Clotex - Labelon - Sales Manager

    Hong Kong 2014 - maintenant En charge d'une équipe de 12 personnes ayant pour mission de développer le business sur toutes 3 principales régions (Europe / US / Australie).

    Responsable en particulier du développement des marchés francophones (France + Canada

  • Clotex - Labelon - Business Development Manager

    Hong Kong 2013 - 2014 http://www.clotex.com.hk/

    Clotex was set up in Hong Kong in 1978 as private enterprise when the fast growing garment industry showed the increasing demand for a high quality and reliable label supplier. Started with 1 printed label machine in Hong Kong Clotex has grown into a renown global supplier of full line labeling solutions with cutting-edge electronic data management service and manufacturing facilities in a multiple locations around the world – from China and South East Asia to Turkey and UK.

  • EPIA - European Photovotaic Industry Association - Member Relations Manager

    2008 - 2011 Event Management
    • Organised General Assembly (+ 200 companies); conferences, (+400 participants); working groups (monthly), social events (cocktails, gala dinner, networking drinks).
    • Managed tradeshows: concept, budget, logistic, suppliers coordination, on site coordination, post-evaluation (Europe: EU PVSEC (300 sqm booth); Solarexpo, Intersolar, - Asia: SNEC - Shanghai)

    Business Development
    • Co-managed Business Development Unit (Strategy, budget)
    • Generated & implemented membership strategy to retain and recruit members (+40% Members in 2 years)
    • Maintained membership CRM system & accurate membership records
    • Built up partnership and sponsorship activities•

    Marketing Communication
    • Developed a marketing strategy to improve services portfolio (ex: online and paper directory)
    • Elaborated marketing content: mailings, newsletter, visuals, leaflets, ppt presentations etc.
    • Grew an online community: Facebook, LinkedIn
    • Launched an International Campaign “Your Sun Your Energy” - Awarded best Digital Campaign 2011 at the EPA Awards.

  • Action Pour Le Bénin - Bénévolat

    2008 - 2008 Responsible for running a library, and organising activities for children and remedial courses; lectures in civil prison; remedial courses in an orphanage; micro-finance activities

  • European / International Booksellers Federation - Project Manager

    2006 - 2007 Project Management
    Coordinated IBF 50th anniversary activities
    • Revamped of the website (lay out & content)
    • Launched and management of a range of products (bags)
    • Created new marketing content and tools
    • Coordinated a pictures’ contest
    • Organised a Gala Diner

    Event Management
    • Set up EBF and IBF General Assemblies in collaboration with host country
    • Organised Professional seminars at book fairs, workshops, board meetings

    EU Affairs
    • Monitored / Analyzed EU policies concerning EBF activities
    • Contributed to EU projects in the framework of Culture 2000: Get Caught Reading (2005), Cooperation Agreement Study on the Book Market. (2004-2007)
    • Participated in the application for Commission’s call for proposal for the European Union Prize for Literature. (Project won)

  • European / International Booksellers Federation - Intern

    2004 - 2005 • Daily press review; drafting of fortnightly newsletters to members and minutes of meetings.
    • Office administrative tasks, power point presentations
    • Organisation of conferences: Opening congress of the “Get Caught Reading” campaign, Antwerp 2004; General Assembly of EBF, Warsaw, General; Assembly of IBF, Beijing.

  • Esprit de Corp - Hôtesse de Vente

    Ratingen 2004 - 2004 Sales and merchandising

  • Chronopost International - Assistante Marketing Opérationnel

    Courbevoie 2003 - 2003 Operational Marketing - "Chronomania" project

Formations

  • ISMAPP (Bruxelles)

    Bruxelles 2004 - 2005 Master in European Affairs

    Public Affairs and Communication - strategic monitoring (principles, methodology); writing and oral techniques in lobbying strategy, operation and internal organisation of representations in Brussels, European lobbying (strategies and techniques – case study), decision-making process, influence of private actors

  • ESIAE (Ecole Supérieure Internationale D'Administration Des Entreprises) (Paris)

    Paris 1999 - 2003 Bachelor in Business Administration

    International Business - Intercultural management, marketing research & product management, human resources, finance.

Réseau

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