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Enis ROUISSI

Puteaux

En résumé

10+ years of international experience working on corporate strategy, marketing and operational planning, business processes and business development with a focus on telecom and consumer business sectors. I served a wide range of clients in Africa and in the Middle East, ranging from global players and industry leaders to smaller local actors. A strong collaborative and consultative approach paired with fluency in three international languages allowing me to work in various environments with quick adaptation and high efficiency
As Director at Deloitte's "Strategy & Operations" practice, I supervise engagements on the Telecom, Healthcare and Consumer Business sectors and participate in commercial development in the African French-speaking countries (Maghreb and Sub-Saharan Africa). I am also involved in internal training programs.

Mes compétences :
Strategy
Business Plan
Product Management
retail
Sales
Valuation
Finance
Channel Management
Telecommunications
Customer Loyalty
Strategic Marketing
Strategic planning
PMO

Entreprises

  • Deloitte - Director - Strategy & Operations Consulting Leader Tunisia

    Puteaux 2014 - maintenant As Director at Deloitte's "Strategy & Operations" practice, I supervise engagements on the Telecom, Healthcare, Tourism and Consumer Business sectors and participate in commercial development in the African French-speaking countries.

    Sample of conducted assignments:

    Telecom:
    'Telecom Operator in an emerging country, Design of the B2C distribution strategy
    'North African telecom Operator; customer experience simulation at retail stores, highlight of pain points and areas to improve, identification of key gap in CE capabilities and design of improvement initiatives – 10pts improvement in Mystery Shopping results

    Automotive:
    'Volkswagen Importer & Distributor covering Tunisia, 1) Senegal and Ivory Coast ; Design of the Marketing Transformation Program, 2)Development of the 2017 - 2022 strategic plan

    Healthcare:
    'Algerian family business; Opportunity assessment on the private healthcare sector and assessment of potential strategic partnership opportunities, including performing comprehensive analysis of over 50 private hospital groups and negotiating partnerships in Tukey, UAE, Lebanon, France and Tunisia

    Distribution:
    'Algerian Food & Beverage company; Development of the 2016 – 2020 strategic plan
    'Leading North African building materials distributor; 1) Design of the 2017 - 2020 strategic plan, 2) Balanced Scorecard Development, 3) Organization redesign in line with the newly defined strategic objectives
    'Vivo Energy (Shell distributor in Africa); Development of the Contact Center Transformation Program

    Others:
    'North African Bank; Re-assessment of a portfolio of long-term investments in the form of bank participations in 5 African countries
    'Advisor to the Ministry of Tourism in Tunisia; Organization and overall coordination of the National Tourism Forum (Assises nationales)
    'Global alternative asset management firm; conducted the socio economic impact assessment of a USD 1.5 billion investment in the MENA region

  • Wataniya Telecom - Strategy Department

    2012 - 2013 Assist Leadership Team architect Corporate Strategy by performing Strategic Analysis (External and Internal analysis) to define specific and measurable objectives as well as the required initiatives needed to achieve the Target Business/Operating Model to deliver Shareholder Expectations.

    Execute M&A transactions, identify Strategic Partnerships and re position Assets/Subsidiaries to fulfill Business Objectives within the wider context of Corporate Development

    Perform critical analysis and troubleshoot key Board/Senior Management related issues by postulating a succinct yet comprehensive set of choices by modeling the impact on the Business. Board topics have included Distribution Strategy, Asset Management, Manpower Planning/Restructuring, Key Investments, Regulatory Risks etc

    Main projects:
    Mid & Long term strategic orientation
    Customer experience
    New business/ opportunities
    Business planning & Budget
    Cost Optimization Strategy

  • Ystrat - Business & Strategy Consulting Firm - Senior Strategy Consultant

    2009 - 2012 Industries:
    Telecommunication
    Banking
    Retail

    Main Telecom Operators:
    Orange Tunisia
    Orange Jordan
    Wataniya Kuwait
    Outremer Telecom

    Other Projects:
    Yfidelity Tunisia
    Ezzitouna Bank Tunisia
    Yaiche Group

    Main Areas of Competence:
    - Strategy and Business development
    - Management and Organization
    - Business Planning
    - Business Case and Pricing
    - Project lifecycle management, Project Management
    - Marketing Product innovation, Services definition & Offers implementation
    - Market Study, Research and Forecasts
    - Loyalty Retention
    - Customer Experience
    - Digital Marketing

  • PricewaterhouseCoopers Tunisie - Consultant transactions services

    Neuilly-sur-Seine 2008 - 2009 - Strategic Studies
    - Market Analysis
    - Business Planning
    - Financial Valuation

    Industries:
    - Tourism
    - Real Estate
    - Financial services
    - Retail

    Main Projects:
    ITHMAAR Investment Bank - Business plan
    Bonprix Tunisia - Valuation
    La Marina de Bizerte - Strategic Study, Market & Competition analysis, Business plan
    SOGES Tunisia - Strategic Study, Market analysis and Business plan

  • Natixis Paris - Sales assistant equity derivatives structured product

    Paris 2006 - 2008 - Structured products sales team
    - Solicitation of new customers
    - Development of marketing material
    - Development and pricing of new products

Formations

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