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Servier Vietnam
- Launching the “1st Day of My Hypertensive Life“ Project in Vietnam
2015 - 2016
Besides pharmaceutical strategy, health behaviour is considered to be one of the most significant risk factors for health status, so improving the involvement of patients in the management of hypertension is a key.
This Project targets on how to better convince patient to reverse “bad” lifestyle“ habits and to take the treatment.
Developing 4 communication activities dedicated to doctors and their patients:
• Joining together the most influent vietnamese and french cardiologists to explore new adapted strategies for Vietnam about awareness, compliance and medical protocols.
• Bringing an exclusive method of communication for vietnamese doctors to motivate the patient in order to obtain a higher degree of compliance.
• Launching an official educative website where vietnamese patients (www.ngaydautien.vn/).
• Organising a press conference as a call to action for patients to empower themselves and gaining a greater understanding of hypertension.
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The CREATV Company a.k.a. Créa TV - Vietnam
- Head Of Digital
2014 - maintenant
• Digital business strategy development for brands.
• Cooperation with communication agencies for content marketing and transmedia storytelling.
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STUDIO MASSAUD and TOYOTA
- Business Manager / Project Negotiator - MEWE project - STUDIO MASSAUD and TOYOTA
2011 - 2013
Concept car MEWE, created by the French designer Jean-Marie Massaud in collaboration with Toyota Europe Design Development (TED2) - http://www.mewe-car.com/
•Negotiated and established partnership contracts between Studio Massaud, TED2, Toyota Europe and Toyota Japan.
•Legal follow-up and financial monitoring of the project.
•Communication strategy.
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Demain TV Channel
- Development of the Digital Communication Strategy
2007 - 2009
TV channel about employment, training and entrepreneurship - http://www.demain.fr/
• Supported the company’s management in developing a new digital communication strategy.
• Redesigned the website: creation, development, contents production and team training.
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121 Productions
- Creating and Managing the R&D project «VICE VERSA»
2002 - 2005
This innovative project is based on a technological and editorial solution, which allows content management of interactive videos on digital video broadcasting platforms (Open TV, Media Highway).
In 2002, the patent was filed on the «Vice Versa» project.
Founded by the RIAM (Research and Innovation for audio-visual and multimedia) and by CNC (National Centre of Cinematography). Published in October 2005, the project allowed 121 Productions to enter the European market as a pioneer company in the production of new formats in interactive videos.
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121 Productions
- Founder and Managing Director
2000 - 2014
A firm that specialises in the creation of portfolios for intellectual property assets, related to traditional television formats and interactive audio-visual programs for digital television.
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121 Productions
- Producer of the TV Comedy Series « CAMERA CAFE »
2000 - 2014
This short scripted comedy series has become a worldwide reference with a record audience in prime time on M6 TV channel (1 100 episodes produced in France).
• Ready-made and format sold in more than 60 countries / 25 foreign adaptations.
• 2 feature films: “Espace Détente, 2005” and “Le Séminaire, 2009”.
• Cross-platform exploitations: TV, mobile, web, movie, book, video game.
• Sponsorship and branded content: Over 2.5 million DVDs sold in France.
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Coyote Productions (Christophe Dechavanne)
- Director of New Media Development
1998 - 1999
• Started up the “Coyote Interactif“ department.
• Created programs and interactive services for digital TV operators (TPS et Canal Sat).
• Developed the multi channels strategy: TV, web, mobile.
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Groupe Ardis (Thierry Ardisson)
- Director of Development
1996 - 1997
•Created, developed and marketed TV programs.
•Developed the strategy of content and its integration on all the structures of the group: TV, CD, CD-rom, book.
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RVL.A-Los Angeles
- Producer of the Festival “RENDEZ VOUS IN L.A“
1992 - 1995
September 1993 / Festival “RENDEZ VOUS IN L.A“ at the Greek Theatre - Hollywood
•Artists: Stevie Wonder, Stephen Stills, Brian Mc Night, Véronique Sanson, Michel Jonasz, David Hallyday.
•On this occasion, Stevie Wonder received a lifetime achievement award from Jean-Louis Foulquier, representative of the Ministry of Culture.
November 1994 / Festival “RENDEZ VOUS IN L.A“ at Santa Monica Airport.
•Artists: Cesaria Évora, Manu Dibango, Spearhead, Solsonics
•At the end of the event, Cesaria Évora signed on the label Atlantic (USA) and became n°1 of the Charts USA (world music).
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RV.L.A Inc Los Angeles
- Founder and Head
1992 - 1995
Music and Concert Production Company created in collaboration with the “Bureau Export de la Musique” (Paris) that accompanies the French musical sector in development of its artists on the West Coast of the USA.
•Analysed the local market for professionals of the French music industry
•Promoted French musical production in collaboration with the Ministry of Culture and Ministry of Foreign Affairs.
•Organised stage presence for francophone artists in front of American professionals and local audiences.
•Managed budget, sponsors, contracts and logistic.
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ITEEM Formations
- Founder and Head
1988 - 1993
Training company that specialises in the delivery of tailor-made and strategically aligned executive coaching for self-development in the corporate sector.
Clients: Saint Gobain, AGF, Leroy Merlin, Compaq, Cap Sesa…
• Executive coaching to individuals and teams.
• Delivered intra and inter-company training on management, communication and sales.
• Team building.
