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Florentines Patisserie
- Marketing Strategist
2015 - 2016
Responsibilities: Supporting the sales and marketing team and company executives with product pricing, sales development and marketing projects/New Product Development :
-Creation of all sales and marketing collateral, i.e. flyers, catalogues, price lists, data sheets.
-Coordination of new visuals development (organization of food styling and photoshoot).
-Development and updates to existing product availability guide to support sales team and retail partners.
-Implementation of promotional calendar and tracking of promotions.
-Customer service: liaison with customers and suppliers, sales teams and production team.
-Planning of tradeshows and coordination of product/packaging samples, signage along with booth logistics.
-Packaging (inner and outer) development
-Management of company website and Social Media page (for our factory shop).
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GN Resound
- Marketing Coordinator
2014 - 2014
- Ensuring the effective and efficient implementation of GN ReSound’s targeted marketing campaigns for customers and sales activities
- Coordination of all aspects of marketing materials, such as flyers and brochures for customers and sales materials both internally and with external suppliers, including stock management
- Coordination of the implementation of direct customer focused marketing activities
- Management of the company’s online presence including CRM system, company website, social media and electronic newsletters for clients.
- Tracking of budget expenses ensuring project objectives and activities are delivered and within budget guides.
- Organisation of internal and external events as required
- Handling customer enquiries via inbound calls, emails and online.
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Stragen Pharma SA
- Packaging Specialist & Marketing Associate
2012 - 2013
Responsible for designing and developing packaging material for the product portfolio with respect to applicable regulations and practices, and providing support to the Marketing department in the management of the day-to-day operations.
Packaging
- Develop and implement the packaging for all products in the portfolio, both pharmaceutical and nutritional supplements
- In close collaboration with the Regulatory Affairs department, ensure that packaging specifications meet the required pharmaceutical standards
- Ensure coordination with other departments (e.g. Logistics, Regulatory Affairs, etc.), affiliates and external partners
- Provide technical advice related to packaging to internal/external partners
Marketing Support
- Coordinate and participate in organization of promotional events and trade shows (e.g. CPhI, etc.)
- Design and prepare marketing presentations.
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Elizabeth Arden
- Trade Marketing Travel Retail Europe
2011 - 2011
Within the Trade Marketing department , my role was to implement and facilitate annual marketing plan for the Travel Retail Europe division. This includes:
- Feeding sales team with new program opportunities. Providing marketing support and making recommendations on POS material and promotions.
- Forecasting new products/promotions offerings for Travel Retail Europe. Monitoring retail sales vs forecast.
- Handling all creative request process with the Miami team and ensuring corporate creative policy is implemented properly in the European Travel Retail market.
-Organizing and ensuring that the new POS material is delivered according to requests and on time with the different teams (clients, suppliers, airports), guaranteeing their quality and taking corrective measures if necessary.
-Developing planograms that incorporate novelties and guaranteeing the merchandising strategy is properly implemented.
-Following up merchandising budget.
-Controlling the fabrication of new counters with suppliers.
-Overseeing/updating Assetbank database with pictures of Elizabeth Arden promotions in Travel Retail Europe.
-Updating the different marketing tools (Sell in chart, focus calendar, New Product Innovation presentations etc.) with updated information on products, names, costs, item codes, sources, shippers, availability, focuses.
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BEIERSDORF (Paris)
- Stagiaire Promotion Manager NIVEA Make Up, Hair Care & Visage
2009 - 2009
Support transversal équipe cellule promotion:
- mise à jour outils promo
- veille marché (concurrents, clients, shoppers) analyses tracts, store checks, contribution insights clients et shoppers
Sur les gammes Make Up, Hair Care & Visage :
- analyses sell in / sell out / parts de voix / reporting
- argumentaires comptes clés et force de vente
- pilotage du développement des offres promotionnelles (en interface avec agences de création, chefs de produits et supply chain)
- analyse marché, wargames et construction stratégique sur certains projets
- optimisation exploitation outils (A3 Distrib,...)
- Gestion de segments en direct (NIVEA VISAGE YOUNG)
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DEBENHAMS(Edimbourg)
- Conseillère clientèle parfumerie et Responsable beauté du corner ESTEE LAUDER
2007 - 2008
Lors de mes études en Ecosse, j’avais un emploi étudiant de conseillère beauté au rayon parfums et cosmétiques de Debenhams, leader des grands magasins au Royaume Uni. J’étais chargée de veiller à un service irréprochable afin d’optimiser l’expérience client. J'ai eu l'occasion de promouvoir diverses marques de parfums et de cosmétiques.
De plus, chaque week end j'étais responsable d'assurer les objectifs de vente du jour du corner Estée Lauder.
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CARREFOUR (Ile de France)
- Stagiaire Manager du rayon Droguerie Parfumerie Hygiène
2007 - 2007
J'ai assisté le manager du rayon DPH dans ses divers champs d’action (merchandising, relations fournisseurs, management de l'équipe,...) pour la mise en place d'un événement promotionnel beauté majeur.
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MICHAEL PAGE INTERNATIONAL (Genève)
- Stagiaire Personal Assistant of the CEO
2006 - 2006
Organisation des voyages du Président (Europe Continentale & Amériques) et de son agenda, classement des dossiers et mise à jour de bases de données, émission et réception d'appels en français et en anglais, prospection fournisseurs.
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DECATHLON (Nottingham)
- Stagiaire Manager du rayon fitness
2005 - 2005
Gestion du réapprovisionnement des produits, de la qualité et la fiabilité du stock, optimisation des ventes grâce au merchandising, conseil des clients.
