10 years Business Development (Marketing & Sales) in Export (Wholesale & Travel Retail)
• Wholesale (Distributors) & Retail (Travel Retail). Creation and implementation of mid-term and long-term Sales & Marketing strategies.
• EMEA zone consumer behaviour (Local Markets and Travel Retail).
• Negotiation with Distributors and Retailers = Distributor/Retailer’s Contracts, Margins, Commercial conditions, Annual Budgets, Marketing & Promotion Plans, New Product Launches, In-store location and merchandising, sales staff in store.
• Marketing = Marketing, Promotion and Media plan creation and implementation, Packaging
• Merchandising = Instore Brand location (depending on store traffic), Personalised branded
furniture creation and implementation, Planograms.
• Team up to 10 people + 60 instore sales people.Annual Appraisal, People Development (promotions, training), Team reorganization.
• Full P&L control (Net Operating profit increase), Annual Budgets (incl. Advertising &
• Stock control & reduction (following in-store product rotation/assortment).
• Teaching - Lecturer in EM Lyon/EHL in “Marketing Luxury Products” courses.
Specialties: Luxury goods, Cosmetics, Fragrance, Skincare, Makeup, Team leading, Marketing, Marketing strategy, Operational marketing, Business Development, Merchandising, Sales, Wholesales, Export, Distributors, Retail, Travel Retail, EMEA regions, Domestic Market.
Mes compétences :