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Etienne BERNARD

PARIS

En résumé

Dear all,
After having drived an extraordinary 2-years-project with a specific company creation in high-end furnitures, positioned on emerging ww. Contemporary Art segment, I am looking today to renew with my first experiences of FMCG markets, in Groups that provide opportunities to build int. marketing & communication strategies and drive organization transformation in key current mutations as of digital, collaborative & RSE...revolutions through my :

25 years expertise on flagship brands & companies growth in highly competitive markets developed through major companies : Carrefour Group / J.T.I – R.J. Reynolds (Tobacco) / Unilever-Best Food / Pernod-Ricard :

360° P&L- Marketing -Trade - Innovation Management, Organization transformation, Multi-cultural team Management, International Brand Coordination, Corporate expertise in restricted environments.

Creative, Eager for organic growth challenges, Drive for breakthrough strategies and results, with proven success & track record in turn-around growths, diversifications, launches, repositioning…
Coordinate international pitches, Drive Digital & Collaborative & RSE company switches and reorganization.

Entreprises

  • DA.VALUE PARIS - Chairman and Foundor

    2014 - maintenant Set a a company to promote and leverage French creation & craftmen capabilities on high-end contemporary furnitures segment through new business model which combine collaboration between artists , craftsmen , designers and brand building strategies.
  • Carrefour - International director for Carrefour Brand Coordination

    Massy 2009 - 2014
  • Japan Tobacco International - Responsable marketing / Trade / PNL CAMEL

    2001 - 2006
  • JTI (ex RJ Reynolds Nabisco) - Chef de groupe CAMEL

    1998 - 2001
  • UNILEVER - BEST FOOD - Chef de groupe

    Rueil-Malmaison 1997 - 1997
  • UNILEVER - BEST FOOD - CP Senior / Responsable Boissons rafraîchissantes

    Rueil-Malmaison 1997 - 1993
  • UNILEVER - BEST FOOD - CP Microchef /Plats déshydratés

    Rueil-Malmaison 1992 - 1992
  • UNILEVER - BEST FOOD - ACP Responsable développement Produits FRALIB

    Rueil-Malmaison 1991 - 1991
  • UNILEVER - BEST FOOD - Responsable secteur ( dc) /Assistant directeur vente régional

    Rueil-Malmaison 1990 - 1990
  • PERNOD-RICARD - ACP marque PAMPRYL / BANGA

    PARIS 1989 - 1989
  • PRISUNIC - ACP Stage marketing 4 mois

    1988 - 1988

Formations

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