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Fabien CASTAN

WEMMEL

En résumé

With a strong marketing and digital experience in fashion, music, video game, action sports, Internet and mobile phone industries, I have the skills required to define and manage global digital (e-commerce and brand awareness), marketing and communication strategies, from creativity to execution, on both client and agency side.

MARCOM:
* Definition and execution of global marketing and communication strategies since 1996.
* Deep understanding of Youth Marketing.
* Marketing Mix, brand positioning, ATL / BTL advertising, media planning and buying (Internet, mobile, TV, radio, press, billboards...), negotiation, PR, events, partnerships, sponsorship, CRM, budgets, P&L, business development, KPI reporting…

DIGITAL:
* Definition and execution of global digital strategies (e-commerce, brand awareness) since 2000.
* Mobile, social media, SEO, SEM, display, affiliation, content, merchandising, acquisition, conversion, retention, data mining, segmentation, e-mailing, analytics, ergonomics, web design, technical specifications…
* NationBuilder, Time.ly, Magento, emailvision, Basecamp, Microsoft / Mac OS and Office, Dreamweaver, Photoshop, Adobe Scene7…

MANAGEMENT:
* People (up to 5 direct reports, recruitment, development) and projects (up to 20 project stakeholders).

STRENGTHS:
* Entrepreneur, strong determination and energy to move forward, hands-on to make things happen.
* Organised, thorough and efficient in implementing a sharp vision on both strategic and tactical levels.
* Inclusive approach of team management to share ideas, best practices and bring out the best of all involved.
* Inspiring and persuasive communicator, always focused on message relevance, clear campaign targets.
* Curious, intuitive and creative mind, seeking meaning and connection in ideas.
* Analytics and results oriented.
* Conscientious and committed to social and environmental values of businesses conducted as if people and place mattered.
* Plus he’s a great dancer with a wacky sense of humour!

Portfolio / Recommendations:Array

Mes compétences :
Stratégie digitale
Management
Communication
Marketing

Entreprises

  • Dragone - Global Marketing Director

    2014 - 2015 ABOUT:
    Dragone is a cultural creation company founded by Franco Dragone, one of the world’s most sought-after artistic directors, who re-invented a genre when he joined the nascent Cirque du Soleil and played an instrumental role in their planetary ascent during the 1980’s and 90’s by signing no less than ten shows over twelve years as their Creative Director.
    www.dragone.com

    MISSION:
    Define and execute global marketing, communication and digital strategies in order to help Dragone become the greatest cultural creation company.

    ACHIEVEMENTS:
    * Awwwards Site of the Year, User's Choice, 2014: www.dragone.com.
    * FWA Site of the Day: www.dragone.com.
    * Awwwards & FWA Site of the Day: happy2015.dragone.com.
    * Corporate rebranding.

    Portfolio / Recommendations: www.fabiencastan.com

    Feel free to contact me if you're applying at Dragone or any of the companies below which I had the chance to work at, I'll be happy to help and give some feedback I'm allowed to share.

  • VF Corporation - Digital Marketing Manager

    2008 - 2013 EASTPAK is the authentic global urban lifestyle bag brand offering innovative mobility solutions for the urban insider.

    * Use digital media to tell our story, strengthen emotional connection with our 20-28 year core target group, make them discover EASTPAK has the products to cover their needs, and above all, enable & enrich urban life.
    * Define, set-up and manage the global Digital Marketing Strategy which will help EASTPAK to become the N°1 urban lifestyle bag brand that excites consumers around the Internet, through the following Growth Drivers :
    - Ease access to our catalog, online stores & content
    - Produce engaging content
    - Facilitate interactivity
    - Engage via multichannel
    - Enhance loyalty
    * Plan, set-up, drive, measure, share & react on both international & local levels in order to drive excellence in Digital Strategy execution.

    Results :
    - 2M yearly Visits on eastpak.com (X4)
    - 2M€ e-Com turnover (from scratch, before handover)
    - 1M facebook Fans (from scratch into Top 500 brands)
    - 1M Youtube views (from scratch into Top 300 brands)
    - Viral Lift up to 600% (from scratch)
    - Open & Click Through Rates up to 400% benchmarks

  • Entrepreneur - Global Marketing, Communication and Digital Manager

    2007 - maintenant MISSION:
    Define and execute global marketing, communication and digital strategies in order to help businesses enhance consumers’ acquisition, conversion and retention.

    ACHIEVEMENTS:
    * Live Cinema: produce, organise and promote immersive events where spectators feel as if they are in a movie.
    www.livecinema.be
    * Magic Mirrors: define the communication and programmation strategy to help Magic Mirrors become the authentic mobile entertainment venues (spiegeltent) which spread social and environmental values all around the world; work in progress pilot in Brussels; strategy not yet executed, website not yet delivered.

    Portfolio / Recommendations: www.fabiencastan.com

  • Atchik - Brands and Media Product Manager

    Hellerup 2004 - 2006 * Defined a range of Value Added Services for mobile phones (SMS, MMS, Wap, i-mode, audiotel, Internet).
    * Prospected brands and media ; settled marketing partnerships on Orange France chat service (1M subscribers).

    Results : definition and launch of a unique and international ethnical dating service.

  • Orange - Marketing and Communication Manager

    Paris 2000 - 2002 * Defined and managed the marketing / communication plan of www.ridingzone.com, specialized in board sports, for France, Spain and England.
    * Managed the on and off line media planning ; managed the creation, advertising and PR agencies.
    * Negotiated partnerships with sports events ; defined and managed dedicated web sites (content, updating).
    * Negotiated sponsoring contracts with sportsmen and managed them.

    Results : 0,8 M€ of ads tradings with partners (including the snowboard, surf, windsurf et skate federations).

  • Canal + - Senior Product Manager

    Issy-les-Moulineaux 1999 - 2000 * Was in charge of the multimedia catalogue for PC and consoles (Les Guignols, Cinémascope, Versailles, etc.).
    * Defined and managed the marketing / communication plan for France, Spain and Italy.
    * Managed the range plan from definition to commercialization (product mix, manufacturing process and delivery).
    * Managed the sales support (Infogrames) ; trained to products, presented them, managed the trade marketing.

    Result : creation and management of sport, humour and movie ranges.

  • Sony - Product Manager

    Puteaux 1998 - 1999 * Was in charge of a Playstation video game range (G-Police, Kingsley, Psybadeck, etc.).
    * Defined and managed the marketing / communication plan ; reported to the head-office (Liverpool, GB).
    * Managed the range plan from definition to commercialization (product mix, manufacturing process and delivery).

    Result : creation and management of a video game range for children.

  • EMI - Product Manager Assistant

    Paris 1996 - 1997 * Was in charge of the "techno music" catalogue (Daft Punk, Chemical Brothers, Asian Dub Foundation, etc.).

    Results : best market sales with the Daft Punk's album (2 million units in the world, 30% in France).

Formations

  • Ecole Multimedia Paris (Paris)

    Paris 2003 - 2004 Digital Project Management development coursework.
    www.ecole-multimedia.com

  • Skema Business School (Sophia Antipolis)

    Sophia Antipolis 1993 - 1996 Master of Science in Management

    Skema Business School (ex- CERAM) is one of the best International Business Schools for preparing students to MBA, Masters, Bachelors, PHDs...
    www.skema.edu

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