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Fabrice BOUNIORT

GIF SUR YVETTE

En résumé

Highly experienced with more than 20 years of sales and marketing in the In Vitro Diagnostics field. Expertise in sales, marketing, product and business development.
Skilled in developing and implementing tactical plans and improving scientific image.
Focused on internal/external customer's satisfaction and business opportunities.

Specific skill :
- In Vitro Diagnostics market knowledge
- Product development, "Go To Market" strategies, "Marketing mix" expertise for IVD reagent and systems - microbiology, immunodiagnostic, molecular diagnostic & blood grouping
- Sales
- Scientific skills in the area of infectious diseases and blood virus

Mes compétences :
Business Development
Marketing Mix
Virology
In Vitro Diagnostic

Entreprises

  • Roche Diagnostics International - International Product Manager

    2015 - maintenant - Manage product lifecycle from development until phase-out
    - Perform market analysis to develop and provide marketing guidance to regions accordingly
    - Provide support to affiliates to position and implement portfolio
    - Responsible for marketing and distribution budget
    - Act with various Roche lifecycle teams (immunodiagnostics, molecular diagnostics, tissue diagnostics) to develop unique and valuable offer to the market

  • Beckman Coulter - Marketing Manager Europe

    Villepinte 2012 - 2015 IMMUNODIAGNOSTIC
    - Managed product line (hardware / reagent) in the major european territories
    - Performed market analysis (customer needs, competitive intelligence, scientific trend)
    - Developed and executed "Go-To-Market" plan including market segmentation and profit analysis
    - Developed and implemented product launch tactics and sales training

    MOLECULAR DIAGNOSTICS
    - Performed market analysis to prepare the launch of fully automated platform (VOC, competitive intelligence, market trend, reimbursement policy)
    - Created a european marketing task force dedicated to this project

    BLOOD GROUPING
    - Managed marketing activity for high-throughput blood grouping system

  • Beckman Coulter - Europe Product Manager / EMEAI Scientific Manager

    Villepinte 2005 - 2011 As Product Manager :
    . Definition and implementation of immunodiagnostics marketing plan with a focus on the infectious diseases / blood virus and hardware as well
    . Managed in 2007/2008 the launch of new markers for infectious diseases and blood virus applications
    . Managed in 2006 the launch of a new system targeted on mid-volume labs : market analysis and segmentation, product positioning, forecast, sales tools

    As Scientific Manager :
    . Management of infectious disease and blood virus immunoassays portfolio in a scientific marketing perspective
    . Support to clinical studies for new markers (protocole and outcome)
    . Scientific support with trainings, lecture and presentations at workshops
    . Various articles published

  • Olympus Diagnostic - Chef Produit - France

    2005 - 2005 Managed implementation of the immunodiagnostic activity

  • Beckman Coulter France - Chef Produit France

    2001 - 2005 - Definition and implementation of marketing plan in France and Belgium (dealer)
    - Marketing and technical support to sales force
    - Scientific support on infectious panel
    - Managed in 2004 the launch of a new high-throughput immunosystem in France : market analysis, positioning, launch events, sales tools, training materials developped, "Train the trainer" course performed

  • Bio-Rad - Export Area Manager Assistant

    Marnes La Coquette 2000 - 2001 - Accountable for budget in French overseas department and territories with management of 1 direct sales rep and dealers.
    - Administrative and technical management of dealers and key customers in Africa and the Maghreb

  • Sanofi Diagnostics Pasteur - Ingénieur Commercial

    1991 - 2000 - Accountable for business development of microbiology product (1991 - 1996)
    - Accountable for business development of IVD system (1996 - 2000)
    - Developed in 1996 a Technical Manual in Bacteriology for Customers (Good Practices in Clinical Laboratory guideline)

  • Omnium Scientific Industriel - Business Development Manager - Morocco

    1989 - 1991 Business development in medical device and scientific instrument : dealer's sales force training, direct support to KOL

Formations

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