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Fabrice CREPIN

SAINT-AUNÈS

En résumé

23 années d'expérience en marketing et dans les ventes en santé animale et en alimentation pour chien et chat
. vision stratégique, orienté clients, esprit d'entrepreneur,
. constitue et engage des équipes performantes
Homme de confiance, je dirige mes équipes en portant une attention particulière à chacun. Visionnaire, j’engage mes équipes et mes clients dans un projet commun autour d’objectifs clairs et cohérents. Homme de challenge, je relève avec ténacité et passion les défis qui me sont confiés. Ouvert d’esprit, entrepreneur dans l’âme et synthétique, j’étudie le contexte, crée un consensus autour d’une décision et implique mes collaborateurs pour obtenir le résultat attendu.

Mes compétences :
Motivation d'équipe
Management
Results oriented
Marketing stratégique
Vente
Strategie
Commerciale

Entreprises

  • Royal Canin France - Directeur commercial et marketing

    2013 - maintenant

  • ROYAL CANIN -  International Marketing Director ROYAL CANIN

    AIMARGUES 2010 - 2013 .Develop worldwide turnover and gross margin through strong product innovation plan in order to guarantee a sustainable business growth for our clients (PRO, VET, and POS)
    .Global reflexion about future incremental, platform and breakthrough offers towards individualisation
    .Guarantee the worldwide image of Royal Canin Brand
    .Manage 32 associates

  • Royal Canin - International Marketing manager - Veterinary and specialized retailers business

    AIMARGUES 2007 - 2009 .Build a worldwide Veterinary Care Nutrition range through Vet procedures
    .Enlarge the Feline Health Nutrition range through the cat preference concept in POS
    .Develop both worldwide veterinary and retailer’s activities turnover and improve gross margin (+ 2 points in Vet Care Nutrition)
    .Manage 8 associates

  • Royal Canin - Veterinary Business Director

    AIMARGUES 2000 - 2007
    .Build distribution, sales and marketing policy in France: from 5% to 37% of market share (leadership), from 10% to 90% numerical distribution.
    .Manage 50 associates
    .Develop global merchandising policy for vet practices (Reward IFM in 2005)
    .Participate in products and services portfolio definition with central marketing
    .Develop turnover, profitability and image: 40 M€ turnover, 8 M€ profits, N°1 in Vet barometer

  • Royal Canin - Prescription market manager

    AIMARGUES 1995 - 1999 .Build marketing policy to veterinarians and breeders: “breeder convention” and prescription policy launching,
    .13 M€ turnover, 1.3 M€ profits, 9 % of market-share in vet channel and 40 % of market share in breeders channel (leadership)
    .Negotiation with wholesalers and key account in Vet market, key opinion leader follow-up in Pro market
    .Manage 6 associates

  • Boehringer Ingelheim - Sales and marketing manager

    Paris Cedex 13 1992 - 1995 Build marketing and sales strategy for pet activity: 10 M€ turnover, launching of METACAM
    .Increase both turnover and know how image in horse and cattle segment
    .Manage 10 associates

  • Boehringer Ingelheim - Technical manager and trainer

    Paris Cedex 13 1990 - 1991 .4 files submitted to French authorities, 6 papers published in French reviews, “Phase 4” clinical trials, sales force training and key opinion leader follow-up

Formations

Réseau

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