Menu

Fatma HAMZA-KEFIA

En résumé

Mes compétences :
Marketing management
Product marketing
Business development
Management
B2B Marketing
Marketing
Marketing communications
Team Management
Strategic marketing
Optics
Multicultural
Consulting
International Marketing

Entreprises

  • Saint-Gobain Distribution Bâtiment France - DMBP - Product Manager

    2016 - maintenant
  • OPTYGROS & OPTYLAB - Sales and Marketing Manager

    2010 - 2014 New sales and marketing innovative tools
    Sales and Marketing strategy
    Branding and visual identity of the company - Brands marketing
    Development of marketing supports in retail shops (POS, promotions, branding)
    Organization of BtoB events (conferences, exhibitions, products launching events)
  • OPTYGROS - Deputy General Manager

    2010 - 2014 Management and improvement on operations (Processes, hiring, follow-up)
    Recruitment and management of sales and operations teams
    Business Development and business strategy
    Marketing Strategy (Marketing plan, budget, ROI, follow up)
    Setting up a HR policy (including salaries and bonus structure)
    Negotiation of contracts and partnerships with worldwide companies (Alcon, Zeiss,etc)

    => Significant growth of our market share, activity and profitability
  • Eternit - Product Manager

    Vernouillet 2008 - 2010 Sales and marketing strategy for the cladding and structure product family
    Sales team support with the appropriate marketing and communication tools
    Promotion and POS material
    Coordinate and team up with the European marketing team
  • Groupe Ratheau - Marketing and Communication Manager

    Noisy-le-Grand 2006 - 2008 Branding and visual identity of the 4 subsidiaries
    Direct marketing operations

Formations

  • Ecole Supérieure Bois Nantes

    Nantes 2003 - 2006 Ingenieer

    Engineering Degree, Master of Science (Grande Ecole)
  • IPEST : Institut Préparatoire Aux Études Scientifiques Et Techniques (La Marsa)

    La Marsa 2001 - 2003 Admission aux concours des Grandes Ecoles

Réseau

Annuaire des membres :