Menu

Fleur BROCA

PARIS

En résumé

I am the founder and director of Broca Conseils, a Paris-based PR firm specializing in B2B and e-business.

I have a 6-year experience in Public Relations, having worked for two major Corporate PR firms (i&e and Burson Marsteller/WPP) and a medium firm specializing in Lifestyle PR (Groupe Vianova). These experiences have led me to develop an expertise in a variety of industries, including digital marketing, energy, real estate and consumer goods. They have also been an exciting opportunity to work for foreign companies (Qatari, UK, US) and international corporations that needed to adapt their strategy and messages to a French audience.

Prior to that, I have worked 8 years in the movie industry as a documentary screen writer, assistant director and unit production manager. Concurrently I have been a freelance writer for companies and institutions that needed an accurate record of their announcements/hearings/sessions/workshops. During this time I have covered the 3rd Committee of the United Nations (NYC) to disclose key discussions on social, humanitarian and cultural affairs to the French media.

I hold a Masters degree in communications (CELSA-Sorbonne) and another one in Public administration (Sciences-Po Paris). I also graduated from the Institute of Oriental Languages (Langues'O Paris) with a BA in Russian Civilization, and from La Sorbonne (Paris I) with a Masters degree in History.

I love doing my job. But when I don't do PR, I like to cook or I go running (I have found it more satisfying for my figure to do both).

Mes compétences :
Affaires publiques
B2B
B2C
Communication
Communication sensible
Community management
Leader
Leadership
Management
Média
Médias
Presse
Relations publiques
Social Media
Stratégie

Entreprises

  • Broca Conseils - Director

    2013 - maintenant Broca Conseils is a PR firm specializing in B2B and e-business.

    At Broca Conseils we believe PR is not about meeting with journalists.

    PR is about designing the creative ways to help you make a difference in a highly-competitive environment. We want to make sure your stakeholders (customers, consumers, investors, public bodies) and key opinion leaders (journalists, bloggers, professionals in your field, think tanks…) hear your voice and remember what makes you special/better than others.

    To this end, we help you define the right statement and become the best at delivering it. We implement the strategic solutions that will meet your goals in terms of public awareness, lead generation and new business. We create the stories that will support your reputation as a leader or a challenger. And we monitor the results to continuously adapt the PR tactics to your needs, whether you are a lean company adjusting to your environment or a start-up finding its way on a fast-changing market.

    At Broca Conseils we also believe PR is a team play. It can be fun, but it's definitely about a strong client-consultant relationship. So let's connect and start your story.

    Follow us on www.timetopr.com to hear about tips and tricks for more efficient PR.
  • Burson Marsteller i&e - Senior Account Manager

    2011 - 2013 orporate & Brand Practice – PR consultant / client leader

    PR strategies, brand positioning, thought leadership, event management, e-PR, communication tool-kits, media training, prospecting, management of 1-2 client executives per account, international coordination

    Sectors: Digital Marketing, Energy, Real Estate, Consumer goods, Culture

    - Criteo: promoting the image of this French technology company as a world leader in retargeting (digital marketing) and a thought leader in big data + coordinating the account in Europe – 2012

    - Msheireb Properties (real estate subsidiary of the Qatar Foundation): promoting in France the regeneration project of Downtown Doha and the image of Msheireb as a thought leader in sustainable urban development (site under construction) – 2011-2012

    - R4: raising awareness for the launch of a new project to develop an arts complex on the Ile Seguin, Paris suburbs, while minimizing the risk of local controversy based on Jean Nouvel’s architectural design – 2012

    - AEG Power Solutions: raising awareness among Pan-African media for AEG PS’ expertise in building hybrid power plants in Africa – 2012-2013

    - First Solar: promoting the activities of this world leader manufacturer of solar panels in France and in Maghreb – 2012

    - McCain Europe: developing the image of the company as socially- and eco-friendly in the eyes of all their stakeholders (media, NGOs, policy-makers and consumers) – 2011-2012

    - Henkel France: developing the image of Henkel France as socially- and eco-friendly within corporate & business media – 2011-2013

    - Bel Group (multinational cheese manufacturer): supporting their corporate image among French and international media, and helping local spokespersons handle media inquiries – 2012-2013

    - Piaggio: PR and e-PR support for a ‘brand content’ operation – 2012-2013
  • Vianova - PR senior consultant

    2009 - 2011 Références : Krys, Uriage, Yon-Ka, le kaki persimon, la pastèque sans pépins Bouquet, l'Aquarium de Paris
  • I&e Consultants - Consultante

    2008 - 2008
  • AB Report - Rédactrice

    Paris 2006 - 2007
  • United Nations - Press officer

    Genève 10 2005 - 2005
  • UBIQUS - Rédactrice

    Puteaux 2004 - 2006

Formations

Réseau

Annuaire des membres :