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BAKER & MCKENZIE
- Business Development @ Communication Manager
Paris
2008 - maintenant
• Managed a team of 7 people: 2 business development, 2 event organization, 1 CRM, 1 external communication, 1 assistant. Coached team. Led annual reviews. Defined bonus allocation. Hired 4 people. Led 2 redundancy legal procedures.
• Analyzed 2000 clients portfolio, defined action plan to develop the top 50 clients (from 3 to 10 accounts over €1m in 3 years).
• Led top 50 client and prospect satisfaction survey in order to define business review with the 12 BUs and to build 50 account plans.
• Led Baker & McKenzie registration and selection towards 2 large French banks for worldwide legal service frame agreements (€2m per year). Coordinated the 3 regional BD Manager teams. 2 wins out of 2.
• Designed and set up effective marketing tools (databases including the firm track records, lawyer skills, accounts history) to build client presentations and RFPs: doubled the number of completed RFP from 30 to 60 per year.
• Led and coordinated a CRM solution deployment with IT and HR team: 20 000 clients and prospects contacts, lawyers skills. Defined technical and business specifications. Built and deployed the change management plan. Managed roll out for 250 users. Built a team of 13 Data Stewards: recruited 1 team lead, negotiated incentive package and change of employment contracts for 12 secretaries.
• Managed in liaison with HR the project of the creation of Baker & McKenzie Executive Institute for clients: 12 training program the first year.
• In charge of the external communication. Managed media relation agency (press releases increased by 200% per year). Managed event organization team in charge of 120 events per year. Supervised all external publications (60 per year).
• Built and led internal communication action plan. Organized 5 major internal events (200 attendees) to reinforce the firm culture and identity. Created a quarterly internal newsletter: defined agenda and coordinated 20 contributors.
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LEFEVRE PELLETIER & ASSOCIES
- Responable du business development
2005 - 2008
• Designed and set up effective marketing tools (databases including the firm track records, lawyer skills, accounts history) to build client presentations and RFPs: quadrupled the number of completed RFP from 10 to 40 per year.
• Created and structured the clients and prospects database by segment. Defined targets for business development actions, events and publications.
• Set up relations with other independent law firms in Europe and US as to offer clients international legal services.
• Analyzed 6 BUs client portfolios. Led business review with BU partners. Built business plan by BU.
• Managed a business development coordinator.
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AURIQUE - EVENYS
- Chef de projet
2003 - 2005
• Built 30 scientific training courses. Drafted the agenda, found sponsors, planned and organized the training courses.
• Organized the venue of 100 doctors to 5 European medical congresses. Managed logistics (travel, catering, conference registration, social events).
• Managed a project coordinator.
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DECIDEURS STRATEGIQUES & FINANCIERS
- Pôle Evénement
2002 - 2003
Created and managed 2 major events in Paris for legal and finance French experts:
• « Law and Finance Awards »: 500 attendees. Budget: €310k. Achieved ROI: 65%.
• « CEFI » (Forum for Businesses and Investment Funds): 200 attendees. Turnover: €250k. Achieved ROI: 60%.
