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Franck SAMBA

BRUXELLES

En résumé

A loyalty program has 4 objectives:

1° To promote your brand into your local markets.

2° To promote your brand to your newly created database of members throughout the membership year via an active CRM programme.

3° To create measurable incremental revenues from the marketing of this data base.

4° To bring your brand nearer to the local business markets by active year round marketing.

Examples:
Hilton Diamond Club ( Hilton International )
Starwood Privilege Guest ( Meridien, Westin, Sheraton, etc.)
Sofitel Magnifique Club ( Accor )

And more to come...

Mes compétences :
Vente

Entreprises

  • Le Royal Hotels & Resorts Loyalty Program: "Royal Club" - Directeur des opérations.

    2012 - maintenant -Mise en place du programme de fidélité "Royal Club Card" pour l'Europe et l'Afrique du Nord.
    -Gérer la productivité et la rentabilité des programmes de fidélité
    -Développement de la marque Royal Hotels & Resorts,
    -Décliner la stratégie de l'entreprise aux niveaux des opérations (de production et de services).

  • Sofitel Luxury Hotels and Resorts Loyalty Program: "Magnifique Club" - Loyalty Program Manager

    2010 - 2012 -Développement commercial.
    -Partenariat, Co-branding.
    -Recrutement, Formation et Management.
    -FNB et Réservations.

  • Starwood Hotels & Resorts Loyalty Program: 'Starwood Privilege Guest' - Sales Manager Benelux

    2008 - 2010 -Drive a 3 teams (FR,LUX,BEL) to our financial goals.
    -Increasing the potentials of my 3 teams by training on privileges cards and sales technics, daily briefings, coaching and incentives.
    -Hiring and training new consultants every week.
    -Keep the five stars luxury hotel spirit and professionalism.

  • Hilton International Loyalty Program: "Diamond Club" - Sales Agent Benelux

    2006 - 2007 -Sales consultant for Hotel Dynamics / Hilton Benelux.
    -Selling Hilton Diamond Club memberships.

Formations

Pas de formation renseignée

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