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François CONVERCEY

Asnières-sur-Seine

En résumé

Core Skills:
 Global Brand Building: Development of global innovation, communication strategies and 360° advertising
 Digital Marketing: Development of integrated on-line communication toolboxes
 Innovation & Product Development: New Product Development pipeline identification and commercialization
 Business Management: P&L management, brand support model definition, business analysis
 Team management: Management of a team of 5 direct reports, and leadership of cross-functional team (approx. 15 people)

Mes compétences :
dental
R&D
Market Research
market strategy implementation
Team Management
Product Development
New Product Development
Led implementation
Led development of commercial strategies and commu
Led development and implementation
Led development
Led NPD development
Business Management
Business Analysis
Marketing
Communication

Entreprises

  • Procter & Gamble - Senior Marketing Manager GLOBAL FABRIC CARE / LAUNDRY – Downy/Lenor

    Asnières-sur-Seine 2012 - maintenant * Led the launch of Downy/Lenor brand into the Laundry Detergent category globally - Top 5 project for Global P&G ;
    * Led concept/positioning definition for new launch (Top scoring idea globally). Defined 360° communication strategies/campaigns (from briefs to final executions, leading to top-scoring TV copies, Print advertising, and on-line)
    * Developed 5-years out brand strategies, including New Product Development ;
    * Led and coordinated execution of marketing plans across the globe ;
    * Led and managed multi-functional team with both directs and indirect reports

  • Procter & Gamble - Senior Marketing Manager WESTERN EUROPE FABRIC CARE / LAUNDRY – Bold/Dash

    Asnières-sur-Seine 2011 - 2012 * Developed, qualified and launched new 360° communication campaigns. Qualified 2 TV copies for the brand for the first time after 5 years of continuous non-qualified communication
    * P&L Ownership - Led delivery of yearly top-line and bottom-line business targets, as well as end-to-end business ownership, prioritizing investment choices across brands/countries
    * Led implementation of regional strategies, and commercial plans in market (pricing, promo)
    * Led multi-functional team (Marketing, Sales, Finance, Market Research, R&D - 15 people), and 4 direct reports
    * Responsible for EUR 450 Million turnover, 4 countries, 3 brands

  • Procter & Gamble - Business Leader PROFESSIONAL ORAL HEALTH

    Asnières-sur-Seine 2009 - 2011 * Led re-invention and turn-around of P&G's Professional Oral Health organization ;
    * Led development of commercial strategies and communication tools towards dental professionals ;
    * Led and launch www.dentalcare.com platform, a breakthrough on-line tool for dental professionals ;
    * Led development and implementation of `sales canvas' for sales organization (detailing organization targeting dentists)
    * Contributed to deployment of new sales team across Spain, UK and France ;
    * Lead multi-functional team (Marketing, Sales, Scientific Relations, Market Research, R&D - 9 people), and 5 direct reports
    * Delivered +10pts growth in Professional Usage & Recommendation scores across the region (highest ever)

  • Procter & Gamble - Brand Manager WESTERN EUROPE ORAL CARE

    Asnières-sur-Seine 2005 - 2009 * Contributed to the integration of the Oral-B Electric Toothbrushes business into P&G post Gillette acquisition ;
    * Designed the development of Oral-B Power Toothbrushes first global initiative under P&G ownership. ;
    * Led development of breakthrough 360° communication platform leading to +20% volume and value sales growth 2 years in a row - Awarded with Euro EFFIE award
    * Led complete redesign of digital strategies, including www.oralb.com and initiative specific micro-sites ;
    * Led NPD development and redefinition of business model helping deliver 5 continuous years of double digits growth

  • Procter and Gamble - Assistant Brand Manager

    Asnières-sur-Seine 2005 - maintenant Assistant Brand Manager Oral Care Western Europe(Brushes (Oral-B®)pour l’ensemble de l’Europe de l’Ouest.\

    Réflexion stratégique: Réflexion sur les orientations de la marque pour l’Europe de l’Ouest
    - Définition de la vision de la marque / catégorie a moyen et long terme : Enjeux, Objectifs, Stratégie
    - Développement des plans marketing
    - Définition du pipeline d’innovations (innovations produits et commerciales)
    - Coordination et définition des actions menées dans chacun des marchés/pays

    Gestion opérationnelle des marques : Exécution des plans marketings
    - Management de projet pour le lancement des innovations
    - Leader d’une équipe multifonctionnelle incluant finance, R&D, supply, juridique, usine, …
    - Conduite études consommateur qualitatif/quantitatif
    - Développement du ‘package marketing’ délivré aux différents marchés
    - Développement de la plateforme de communication de la marque (TV, Print, POS, plans media)
    - Développement des designs packagings
    - Responsabilité du budget européen de la marque

  • MARS France - Assistant Brand Manager TWIX

    2003 - 2004 * Developed local operational marketing plans, owning brand media plan, customer promotional plans and short term below the line activities.

  • L'Oréal - Sales Representative

    PARIS 2002 - 2002 * Led turnover and market strategy implementation across portfolio of stores

Formations

Réseau

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