-
FYF Consulting - Paris (France)
- Consultant & Owner
2018 - maintenant
Set up and manage new Consulting business, offering Marketing, Product management and Product sourcing services
Delivering consulting services to Customers located in France, in China and in Middle east.
-
Philips Lighting Saudi Arabia
- Group Marketing & R&D Director
2014 - 2018
Group Marketing & R&D Director Philips Lighting Saudi Arabia- -------
As a head of marketing and part of the creation of the new Join Venture, I developed and managed the marketing and digital plan of the Philips Lighting Saudi Arabia Group, including 3 different Business units (~200 M$ revenue). I set up the Commercial Policy of our new revamped Distribution channel. I also developed and managed the Product development plan in close cooperation with the global Philips R&D team. I tracked the company Market share development, actively participated to the creation and implementation of the 3 years Strategic plan and managed a dedicated Segment / End-user / Distribution / Consumer Channels business development plan.
A few key achievements
* Managed the Marketing and R&D departments (15 people), led the change management, developed the marketing and R&D teams and led the improvement of the Marketing and R&D processes.
* Created and activated the Annual Operating Marketing plan (3 millions of dollars budget), including the Integrated Communication and the Digital Marketing plans, the Product launch activities and the Customer loyalty development programs
* Led significant improvement of Market share (+6% Market share gain) of new Innovative LED product & IOT and Solar solutions through dedicated End-users marketing activities and via dedicated Distribution channel commercial policy and some activation programs
-
General Lighting Company Saudi Arabia
- Marketing & New Business Development Director
2012 - 2014
Global regions- -------
Joined GLC group to set up new Marketing and Business Development department; I led the creation of new Marketing Strategic plan and the Product Innovation Roadmap for whole GLC group, which incorporates 5 Business units and covers Middle-East, Africa and South-East Asia Regions. Managed dedicated marketing programs for each individual Business units to drive business growth ambition.
Managed new Business Development team and created Specification and Key Account management initiatives
A few key achievements
* Set up new Marketing and New Business Development department (5 people) part of GLC group
* Achieved a sale value of 10 million dollars in Specification and New Business creation
* Led the creation of strategic partnership with lighting companies in Europe and in Asia to speed up new innovative LED portfolio development, resulting in signing contracts with one key European partner and some key strategic suppliers in China
* Created dedicated Marketing initiatives (Innovation Day) targeting End users to drive leads generation; realizing first strategic orders (10 millions of dollars) with key ministries
-
Philips Lighting Eindhoven (The Netherlands)
- Marketing Director
2009 - 2012
Outdoor lighting- Marketing department EMEA Philips Lighting - Philips Lighting Solutions - Europe - Middle East - Africa (EMEA) - Eindhoven (Netherlands)
-------
Responsible of Outdoor Lighting Segment strategy and P&L results, resulting in elaborating and driving One Year Marketing plan and key Spearhead growth initiatives for the Europe - Middle East and Africa region.
A few key achievements
* Developed and drove a dedicated Business Development plan for Outdoor Sport Lighting segment, organizing Brand development and Sponsorship events towards key stakeholders for EURO 2016 France, WC FIFA Russia 2018 & Qatar 2022
* Managed the dedicated ``Marketing work stream'', which defined the Marketing Strategy and the implementation Plan for the set-up of a new JV in Russia for Outdoor LED lighting
-
Philips Lighting Shanghai (China)
- Product Marketing Director, Marketing department
2006 - 2009
BU Professional Luminaires Asia Pacific - Shanghai (China)
Responsible of Product marketing strategic plan for BU Professional Luminaires in Asia Pacific region, driving Growth and Profitability ambition.
A few key achievements
* Established and led the Product marketing team (20 people) and developed the regional product marketing operation competencies, and processes (including: Innovation Roadmaping, Product Creation, Regional Portfolio optimization in liaison with Global Portfolio Team) resulting in establishing the base of the new Regional Asia Pacific Innovation center.
* Participated to the achievement of CAGR 06-08= 25% (doubling market growth).
-
Philips Lighting Shanghai (China)
- Program Manager, Marketing department
2004 - 2006
BU Professional Luminaires Asia Pacific - Shanghai (China)
Responsible of Program management plan of ``Industry lighting'' segment for Asia Pacific region, developing and driving profitable Growth plan.
A few key achievements
* Drove a dedicated sub-segmented strategy in Automotive lighting industry by synergizing marketing program and focused sales key account management approach, resulting in generating signed contracts with new clients GM, Daimler Benz, BMW.
* Developed a dedicated ``Go to Market'' plan for Industry segment in China in co-operation with China commercial team resulting in achieving a 40% growth ambition in 2006
-
Philips Lighting Lyon (France)
- Product Manager, Marketing department
2001 - 2004
BU Professional Luminaires Europe - Lyon (France)
Responsible of ``Outdoor City Beautification'' lighting category for Europe. Monitor, and review performance including Portfolio management, sales & profitability analysis, Innovation Roadmap, Market Introduction plan.
A few key achievements
* Led the coordination of all marketing department activities, including Portfolio management, sales & profitability analysis, Innovation Roadmap and Market Introduction plan.
* Initiated and run the product / category portfolio health check process, resulting in launching a new portfolio ``Rejuvenation'' roadmap.
-
Philips Lighting Orleans (France)
- Product Manager, Marketing department
1996 - 2001
BU Professional Luminaires Europe - Orleans (France)
Responsible of ``Shoplighting'' product category management for Europe. Including Portfolio management, sales & profitability analysis, Innovation Roadmap, Market Introduction Plan.
A few key achievements
* Worked extensively to improve integral Project management to result in qualitative, effective and on time Product introduction. Received in 2000 the Award of best and most successful Product Introduction across all European countries.
-
Philips Eclairage - Regional sale organization Paris (France)
- Sales manager
1990 - 1996
Sales representatives, Regional sale organization Paris -------
Philips Eclairage - Regional sale organization Paris-ile-de-France
Sales representatives; including Key accounts management and project leads development via consultative selling activities vis a vis key end-users and specifiers (Architects, Landscape designers, Road lighting authorities).
A few key achievements
* Responsible of key leading customers (City of Paris, ADP Roissy airport ...) resulting in successful projects realization [Stadia Charlety, Roissy CDG airport Terminal 2E/2F).
