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Frédéric DAUBA

Paris

En résumé

Experienced Marketing leader with a demonstrated history of working in the food industry and body care. Strong skilled professional in Marketing Management, Brand Equity, Communication (Media & integrated campaigns), Business Account Development, Innovation, Market Insight & Research.

Mes compétences :
Beauté
Agroalimentaire
Cosmétique
Communication
Distribution
Marketing
Gestion de projet
Community management
Brand Equity
Brand Management
Media Planning

Entreprises

  • Bel - Global Marketing Manager

    Paris 2018 - maintenant Babybel Bel International,
    Mission: Reinvent activation strategy, first strategic pillar for Babybel growth globally
    * Built activation strategy & coordinated 17 countries worldwide (600M EUR turnover)
    * Managed 1st Disney Global Partnership:
    o Leading Disney Relationship: contract, Disney stake holder meetings EMEA & PIXAR
    o Leading Project Management: internal third parties, media and strategic agencies
    o Media & Touchpoint Strategy: developed global activation assets and guidelines, creatives (incl. TVC with PIXAR) and full media incl. digital plan
    * Empowered a team of 2

  • Bel - Global Marketing Manager

    Paris 2018 - maintenant

  • Bel - Senior Key Account Manager

    Paris 2017 - 2018 Mission: Manage Negotiation, Profitability and Top Line growth
    * Sales strategic plan for a 2-retailers portfolio: Auchan & Système U (120M EUR turnover).
    * Managed P&L, Profitability, Promotional plan, NIP and ROI
    * Negotiated price: context of farmer's revenue crisis, cow's welfare, row material increase
    * Developed a team of one Key Account Manager & a Sales assistant

  • Bel - Senior Key Account Manager - Compte Clé Senior

    Paris 2017 - 2018

  • Bel - Directeur Marketing Australie Nouvelle Zélande

    Paris 2014 - 2017

  • Bel - Directeur Marketing Australie Nouvelle Zélande

    Paris 2014 - 2017 Mission: Open subsidiary to develop rapidly brand growth and profitability
    * Strategic Business Planning: resulting in strong +14% volume growth 2 years in a raw:
    o 3-years plan: Category & full brand portfolio strategy, new brand business plan
    o Category and Promo Trade strategy: Increase Promo ROI by +25% first year
    o 5-years innovation pipe, including launches in new segments
    * Brand Strategy & Communication:
    o Developed `The Laughing Cow' fully local Equity campaign: +20% sales first 2 years
    o Launched KIRI brand with Premium positioning & Relaunched Babybel Global Equity
    o Pitched creatives agencies & challenged Media agency to optimize ROI and targeting
    * Team Management and Recruitment : local team of 2 (Senior and Junior Brand Manager)

  • Groupe Bel - Senior Brand Manager Babybel

    Paris 2012 - 2014

  • Fromageries Bel - Senior Brand Manager

    2012 - 2014 Mission: Identify new growth levers and optimize P&L. Result: +4.5% vol YOY, +2% over budget
    * 3-years plan: Recommended product portfolio optimization, growth levers and NPD Pipe
    * Brand Strategy: New activation strategy, optimized media plan with new efficient media
    * Communication: Developed a new `Naturality' platform for France.
    * Brand Activation: Soccer World Cup 2014 (+60% vol. YOY) and Raclette (+12% YOY)
    * NPD Launch: ``Mini Caractère'', 75% incremental, profitability 1,5x portfolio average
    * Animated a team of 2 (Brand Manager and Assistant Brand Manager)

  • Petit Navire - Senior Brand Manager

    Paris 2011 - 2012

  • Danone - Senior Brand Manager Velouté

    Paris 2010 - 2011

  • Sara Lee - Senior Brand Manager - Men's Care

    Villepinte 2007 - 2010

  • Groupe Casino - EMC Distribution - Marketing Manager MDD - Produits Frais

    Saint-Étienne 2005 - 2007

  • Marie Frais -Group UNIQ - Assistant Chef de Produit

    2004 - 2004

  • Ovimpex SA - Responsable de Production

    2002 - 2003

  • Aventis Pharma - Assistant Ingénieur Développement Process

    Antony 2002 - 2002

Formations

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