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Frédéric LEFORT

Marne La Vallée Cedex 2

En résumé

Mes compétences :
Communication
Marketing
Consulting
Conseil
Music
Management
Project Manager
Conduite du changement
Audit
Web analytics
Web services
Customer experience
E-business
Business analyst

Entreprises

  • Nestlé Nespresso Suisse - Customer Experience Project Manager

    Marne La Vallée Cedex 2 2014 - maintenant
  • Freelance - Freelance Senior Business Consultant

    2013 - 2014
  • Belgacom - Web Product Manager

    Bruxelles 2009 - 2013 Product management: reengineering of the Billing information, multi-devices approach
    Role:
    • International Benchmark
    • Customer insight: qualitative and quantitative surveys
    • Business requirements definition
    • Usability and ergonomic studies: mock-up definition

    Product management -Web applications definition: Self-management, customer’s complaints and customer’s orders status follow-up
    Role:
    • Benchmark of the competitors and definition of the company’s positioning
    • Definition from scratch of the web application: scope, requirements, design, content
    • Customer needs analysis: web survey, usability-ergonomics testing
    • Definition of the web reporting and the monitoring dashboards
    • Lead of the project cross-departments (e-business, call centers, finance, IT, customer experience teams…)
    • Lead of the application testing with testers and operational teams
    • Follow-up of the budget and timing
    • Management of the customer’s communication

    Product management - Product Owner: merge of the two self-management portals
    Role:
    • Business requirements definition
    • Usability and ergonomics testing
    • Project follow-up

    Customer behavior analysis
    Role:
    • Web visits analysis
    • Customer value analysis
    • Implementation of new recurrent web surveys
    • Customer Insight analysis: focus groups, surveys

    Roadmap definition
    Role:
    • International Benchmark management
    • Trends analysis
    • Business cases definition
  • ALTRAN EUROPE - Consultant

    2008 - 2013 Web Product Management consultancy:
    - benchmarking / positioning
    - customer insight analysis
    - qualitative/quantitative survey
    - usability/ergonomics
    - business products definition
    - project follow up
    - content definition
    - web reporting
    - business cases definition
    - self management applications

  • BNP FORTIS PARIBAS - Business Analyst - Communication Management

    2008 - 2008 • Communication management: user guide definition, training supports definition
    • Project Management of the implementation of an Incident, Problem & Change Management Process
    • Implementation in UK, Spain, Germany, Netherlands and Italy
  • Free lance - Free lance Marketing/Supply Chain Consultant

    2007 - 2008 - Conseil à l'élaboration de marque / d'image de marque
    - Élaboration de collections DENIM (du point de vue marketing) en collaboration avec des designers turcs
    - Conseil en management et définition des flux supply chain
  • Universal Music France - PROJECT MANAGER & BUSINESS ANALYST

    Paris 2003 - 2007 - Project Manager of www.universalmusic.fr : analyse and implementation of new functions of the website (Marketing, E-Business, CRM and distribution)
    - Thesis on artistic image: analyse of image and elaboration of marketing strategies
    - implementation of new customer (Vidéo Studio Canal - Canal + company): sales and distribution; implementation of new supplier (IT, purchases and distribution)
    - Project Manager for the establishment of the american law Sarbannes Oxley
    - Creation and implementation of methods and processes for the project department
    - Audit on the logistic streams (purchasing, distribution)
    - Elaboration of activities reporting
    - Management of project team
  • Universal Music France - PROJECT MANAGER & BUSINESS ANALYST - Purchases and Export/Sales services

    Paris 2000 - 2003 - Project Manager on the ECR project (budget of 450 k€)
    - Definition and implementation of customers sales return process
    - Definition and implementation of intranet orders system for export customers
    - Member of the SAP project team
    - Key User SAP MM/WM
    - Management of marketing deletions (Universal Music Catalog)
    - Management of project team
  • Universal Music France - EXPORT& SALES MANAGER (Interim)

    Paris 2000 - 2003 - Interim Management of the department
    - Direct contact with all the Commercial and Marketing Managers of the International Universal Music Offices
    - Customer Relationship Management
    - Order process management
    - Export Transportation Management
    - Pricing
    - After sales service management

Formations

  • ESCP-EAP, European School Of Management

    Paris 2005 - 2007 Specialized Master

    Mastère Spécialisé Marketing & Communication
  • Ecole Supérieure De Commerce (Mont Saint Aignan)

    Mont Saint Aignan 1999 - 2000 Mastère Spécialisé Logistique, Transport et Echanges Internationaux
  • Université Le Havre (Le Havre)

    Le Havre 1994 - 1999 Chimie, Droit et Gestion des affaires

Réseau

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