Frédéric LEFORT

En résumé

Entreprises

• Nestlé Nespresso Suisse - Customer Experience Project Manager

  Marne La Vallée Cedex 2 2014 - maintenant

• Freelance - Freelance Senior Business Consultant

  2013 - 2014

• Belgacom - Web Product Manager

  Bruxelles 2009 - 2013 Product management: reengineering of the Billing information, multi-devices approach
  Role:
  • International Benchmark
  • Customer insight: qualitative and quantitative surveys
  • Business requirements definition
  • Usability and ergonomic studies: mock-up definition
  
  Product management -Web applications definition: Self-management, customer’s complaints and customer’s orders status follow-up
  Role:
  • Benchmark of the competitors and definition of the company’s positioning
  • Definition from scratch of the web application: scope, requirements, design, content
  • Customer needs analysis: web survey, usability-ergonomics testing
  • Definition of the web reporting and the monitoring dashboards
  • Lead of the project cross-departments (e-business, call centers, finance, IT, customer experience teams…)
  • Lead of the application testing with testers and operational teams
  • Follow-up of the budget and timing
  • Management of the customer’s communication
  
  Product management - Product Owner: merge of the two self-management portals
  Role:
  • Business requirements definition
  • Usability and ergonomics testing
  • Project follow-up
  
  Customer behavior analysis
  Role:
  • Web visits analysis
  • Customer value analysis
  • Implementation of new recurrent web surveys
  • Customer Insight analysis: focus groups, surveys
  
  Roadmap definition
  Role:
  • International Benchmark management
  • Trends analysis
  • Business cases definition
  

• ALTRAN EUROPE - Consultant

  2008 - 2013 Web Product Management consultancy:
  - benchmarking / positioning
  - customer insight analysis
  - qualitative/quantitative survey
  - usability/ergonomics
  - business products definition
  - project follow up
  - content definition
  - web reporting
  - business cases definition
  - self management applications
  
  

• BNP FORTIS PARIBAS - Business Analyst - Communication Management

  2008 - 2008 • Communication management: user guide definition, training supports definition
  • Project Management of the implementation of an Incident, Problem & Change Management Process
  • Implementation in UK, Spain, Germany, Netherlands and Italy

• Free lance - Free lance Marketing/Supply Chain Consultant

  2007 - 2008 - Conseil à l'élaboration de marque / d'image de marque
  - Élaboration de collections DENIM (du point de vue marketing) en collaboration avec des designers turcs
  - Conseil en management et définition des flux supply chain

• Universal Music France - PROJECT MANAGER & BUSINESS ANALYST

  Paris 2003 - 2007 - Project Manager of www.universalmusic.fr : analyse and implementation of new functions of the website (Marketing, E-Business, CRM and distribution)
  - Thesis on artistic image: analyse of image and elaboration of marketing strategies
  - implementation of new customer (Vidéo Studio Canal - Canal + company): sales and distribution; implementation of new supplier (IT, purchases and distribution)
  - Project Manager for the establishment of the american law Sarbannes Oxley
  - Creation and implementation of methods and processes for the project department
  - Audit on the logistic streams (purchasing, distribution)
  - Elaboration of activities reporting
  - Management of project team

• Universal Music France - PROJECT MANAGER & BUSINESS ANALYST - Purchases and Export/Sales services

  Paris 2000 - 2003 - Project Manager on the ECR project (budget of 450 k€)
  - Definition and implementation of customers sales return process
  - Definition and implementation of intranet orders system for export customers
  - Member of the SAP project team
  - Key User SAP MM/WM
  - Management of marketing deletions (Universal Music Catalog)
  - Management of project team

• Universal Music France - EXPORT& SALES MANAGER (Interim)

  Paris 2000 - 2003 - Interim Management of the department
  - Direct contact with all the Commercial and Marketing Managers of the International Universal Music Offices
  - Customer Relationship Management
  - Order process management
  - Export Transportation Management
  - Pricing
  - After sales service management

Formations

• ESCP-EAP, European School Of Management

  Paris 2005 - 2007 Specialized Master
  
  Mastère Spécialisé Marketing & Communication

• Ecole Supérieure De Commerce (Mont Saint Aignan)

  Mont Saint Aignan 1999 - 2000 Mastère Spécialisé Logistique, Transport et Echanges Internationaux

• Université Le Havre (Le Havre)

  Le Havre 1994 - 1999 Chimie, Droit et Gestion des affaires

Réseau

• Christophe FERRIGNO

• Eddy DURENNE

• Florent SAILLARD

• Habeas SPRL

• Khadija TAHIRI

• Marjorie GOUJON

• Sandrine PAMOU

• Séverine ARNAUD