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Frédérique TRIBONDEAU

Nanterre

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Offer development, offer generation workshop, Customer experience, marketing processes, cross functional agility, lead generation management, loyalty programme, brochure design, budget management, budget planning, public relations, social media, consulting, content/brand management, crm, customer relationship management, direct marketing, people management, market planning, newsletters, press releases, sales support, web site production.

Mes compétences :
gestion de la relation client
Conseil
International
marketing
Communication
Gestion de projet
Management

Entreprises

  • BNP Paribas Cardif - Global markets & clients analysis and offer developments

    Nanterre 2014 - maintenant - Development of offers starting with identified customer expectations & topics from analysis, countries needs' feedbacks and working closely with the Global Marketing teams / focus on business areas or on specific targets and definition of a development plan on 12 months rolling.
    - Development of proposals for tenders and business areas on a 5 years plan. Consolidation of these proposals in a plan and set up a strategic calendar of topics to explore.
    - Contribute to the supply of Community Marketing and Customer Intelligence network with data, studies and projects

  • ARVAL - Head of Operational Marketing

    Rueil-Malmaison 2010 - 2013 - Conception and follow up of the annual Sales & Marketing Plan for the 25 subsidiaries
    - Conception and implementation of the customer experience programme for the group
    - Transformation of the business processes of the customer lifecycle merging off line and digital communication tools
    - Transversal management of projects related to the customer experience programme at corporate and international level
    - Implementation of the sales proposal management tool to optimize sales efficiency
    - Draft of the guidelines to implement CABs (Customer Advisory Board) / support to subsidiaries
    - Implementation and follow up of the annual customer satisfaction survey for the 25 subsidiaries
    - Member of the Salesforce.com Steering Committee

  • COHERIS, Editeur d’une solution CRM globale - Responsable marketing

    2007 - 2008 Reorganization of the marketing department
    - Reshape, update and optimization of online & off line communication tools
    - Implementation of lead generation campaigns and launch of direct marketing actions
    - Public relations
    - Organization of events : 6 exhibits, workshops and conferences and 2 User Clubs yearly

  • E-DEAL - Editeur d’une solution CRM globale (modules opérationnels et décisionnel) - Responsable Marketing & Communication

    2005 - 2007 - Reshape of the graphical charter
    - Implementation of lead generation campaigns and launch of direct marketing actions
    - Reshape, update and optimization of online & off line communication and sales support tools + clients’ success stories for Toyota, Caceis, CCI Clermont-Ferrand, Gilbert Dupont, TF1 and Zoo Parc de Beauval
    - Pre sales support
    - Organization of events
    - Public relations

  • Polygone Group- Agence Conseil en Communication Santé et Agro-alimentaire - Chef de projet marketing

    2002 - 2005 - Definition of marketing action plan for Nestlé, Lesieur, Sanofi, Lilly, Astra Zeneca, MSD
    - Draft of operational marketing tools for the pharmaceutical industry (MSD, Novartis)
    - Management of the manufacturing chain, follow up of product launch, analysis of marketing campaigns’ results, recommendations and optimization of the ROI
    - Organization and implementation of events (conferences, workshops)

  • Gemalto, SLP Infoware - Consultant fonctionnel CRM

    2000 - 2002 - Definition and implementation of loyalty marketing campaigns for the mobile telecommunication industry: TMN (Portugal), Sonera (Finland), Club Internet et Startec (USA)
    - Definition of multi-channel offers, key messages and choice of the media with the marketing directors
    - Training and organization of the call center teams: scripts, assistance and optimization of calls quality. Organization of direct marketing campaigns
    - Best practice CRM marketing : enrichment of the internal competence center

Formations

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