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Frédérique TRIBONDEAU

Nanterre

En résumé

Offer development, offer generation workshop, Customer experience, marketing processes, cross functional agility, lead generation management, loyalty programme, brochure design, budget management, budget planning, public relations, social media, consulting, content/brand management, crm, customer relationship management, direct marketing, people management, market planning, newsletters, press releases, sales support, web site production.

Mes compétences :
gestion de la relation client
Conseil
International
marketing
Communication
Gestion de projet
Management

Entreprises

  • BNP Paribas Cardif - Global markets & clients analysis and offer developments

    Nanterre 2014 - maintenant - Development of offers starting with identified customer expectations & topics from analysis, countries needs' feedbacks and working closely with the Global Marketing teams / focus on business areas or on specific targets and definition of a development plan on 12 months rolling.
    - Development of proposals for tenders and business areas on a 5 years plan. Consolidation of these proposals in a plan and set up a strategic calendar of topics to explore.
    - Contribute to the supply of Community Marketing and Customer Intelligence network with data, studies and projects

  • ARVAL - Head of Operational Marketing

    Rueil-Malmaison 2010 - 2013 - Conception and follow up of the annual Sales & Marketing Plan for the 25 subsidiaries
    - Conception and implementation of the customer experience programme for the group
    - Transformation of the business processes of the customer lifecycle merging off line and digital communication tools
    - Transversal management of projects related to the customer experience programme at corporate and international level
    - Implementation of the sales proposal management tool to optimize sales efficiency
    - Draft of the guidelines to implement CABs (Customer Advisory Board) / support to subsidiaries
    - Implementation and follow up of the annual customer satisfaction survey for the 25 subsidiaries
    - Member of the Salesforce.com Steering Committee

  • COHERIS, Editeur d’une solution CRM globale - Responsable marketing

    2007 - 2008 Reorganization of the marketing department
    - Reshape, update and optimization of online & off line communication tools
    - Implementation of lead generation campaigns and launch of direct marketing actions
    - Public relations
    - Organization of events : 6 exhibits, workshops and conferences and 2 User Clubs yearly

  • E-DEAL - Editeur d’une solution CRM globale (modules opérationnels et décisionnel) - Responsable Marketing & Communication

    2005 - 2007 - Reshape of the graphical charter
    - Implementation of lead generation campaigns and launch of direct marketing actions
    - Reshape, update and optimization of online & off line communication and sales support tools + clients’ success stories for Toyota, Caceis, CCI Clermont-Ferrand, Gilbert Dupont, TF1 and Zoo Parc de Beauval
    - Pre sales support
    - Organization of events
    - Public relations

  • Polygone Group- Agence Conseil en Communication Santé et Agro-alimentaire - Chef de projet marketing

    2002 - 2005 - Definition of marketing action plan for Nestlé, Lesieur, Sanofi, Lilly, Astra Zeneca, MSD
    - Draft of operational marketing tools for the pharmaceutical industry (MSD, Novartis)
    - Management of the manufacturing chain, follow up of product launch, analysis of marketing campaigns’ results, recommendations and optimization of the ROI
    - Organization and implementation of events (conferences, workshops)

  • Gemalto, SLP Infoware - Consultant fonctionnel CRM

    2000 - 2002 - Definition and implementation of loyalty marketing campaigns for the mobile telecommunication industry: TMN (Portugal), Sonera (Finland), Club Internet et Startec (USA)
    - Definition of multi-channel offers, key messages and choice of the media with the marketing directors
    - Training and organization of the call center teams: scripts, assistance and optimization of calls quality. Organization of direct marketing campaigns
    - Best practice CRM marketing : enrichment of the internal competence center

Formations

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