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Gaëtan LEFEUVRE

GUANGZHOU

En résumé

Mes compétences :
Communication

Entreprises

  • Vineyards & Partners - Sales representative

    2014 - maintenant - To represent the brands towards the current distributors
    - To prospect for new distributors on the Chinese market
    - To develop the sales in China in parnership with our Chinese importer
    - To conduct wine tasting
  • FosWine International - Sales and Marketing Manager

    2014 - maintenant Foswine international is an importer/distributor of wine, characterized by its passion and experience in the chinese wine business.
    - Complete development of HORECA Portfolio
    • Development of the consumers portfolio - restaurants – hotels – Final consumers
    • Creation of event in partnership with HORECA partners -
    • Price negotiation with customers
    • Creation of cooking class in partnership with 5 stars hotel. (Westin hotel)
    Support and development of distributors
    • Organization of promotional events in different provinces in China (Hunan – Yunnan- Guangdong- Hainan etc…)
    • Development of new partnership to extend the distribution
    • Creation and development of marketing tools
    • Led trainings and tastings for customers, customers' staff and FosWine staff.
    • Participation in International Wine Fair (Vinexpo Hong-Kong)
  • ASPI AGRO LLC - Marketing Manager

    2013 - 2013  Analysed the company story and assets to develop the brand identity and positioning.

     Conducted market research and analysis to build the winery’s marketing plan and export strategy for European, Asian and Middle East markets.

     Structured and exploited databases of prospects and Medias to create business opportunities.

     Contributed to the development of the winery’s customer portfolio

     Collected information about trade regulations on the European and EAU markets.

     Raised brand awareness among customers and consumers through events and tastings.

     Represented the brand and communicated its core values during professional events in foreign markets.
  • GRM sas - Assistant chef de produit

    2012 - 2012 - Participation au développement du portefeuille de marques et de châteaux
    - Suivi des dossiers en relation avec les imprimeurs et les agences
    - Développement et mise à jour d’outils d’aide à la vente (fiches produit, PLV, matériel publicitaire…)
    - Participation au développement et à la gestion des outils de communication
    - Analyse de marché et suivi des ventes
  • Kylemore House hotel - Employé

    2011 - 2011 Stage linguistique en milieu hotellier.
    Stage en irlande, dans le connemara, permettant une application et une progression de mon niveau d'anglais.
  • Caisse d'Epargne - Auxiliaire d'été

    2010 - 2010 Accueil de la clientèle
    Conseil de la clientèle
  • Sarl Sénébreiz - Chargé de Communication

    2010 - 2010 Mise en place d'une politique de communication
    Recherche de partenariats
    Mission de prospection et de ventes
    Organisation d'un évènement

Formations

Réseau

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