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Gandé DAGBA

ABIDJAN

En résumé

Much easier to contact me on the other network...
Gande started his career in 1992, in Sales/Distribution within the French modern Trade, responsible for well-known Wines & Spirit Brands.
He then joined Colgate-Palmolive in 1996 and held several marketing roles, mainly across Africa and France / French Oversea territories.
In 2005, he decided to take an active role in the booming African Telecom industry, working with global leading Groups such as Celtel, MTN and Etisalat, as Group Chief Commercial Officer.
He now supports his clients in setting up and implementing their Marketing and Customer Value Management Strategies.

Strong ability to transcend cultural barriers and deliver enhanced performances
Experience of world-class FMCG and Telecoms

Specialties: Team Management, Brand Building, Segmentation, Customer Insights, Product Development & Management, Pricing & Tariffs, Sales & Channel Management, Customer Care / CRM, Corporate Communication, Sponsorships & Events

Mes compétences :
CRM Analytics
Team Building & Management
Competitive Analysis
Marketing Brand Management
Innovation - Product Development & Management
Segmentation & Customer Insights

Entreprises

  • Independant Consultant - CEO

    2014 - maintenant

  • Atlantique Telecom / Etisalat Group (Francophone West Africa OpCos) - Group Chief Commercial Officer

    2010 - 2014 Responsible for Marketing / Sales & Distribution / Customer Care
    * 6 OpCos - Benin, Central Africa Rep, Gabon, Ivory Coast, Niger, Togo
    * Direct Reports: - 7 Group Directors at Group holding level
    - 13 Marketing & Sales Directors at OpCo level

    2008A 2009A 2010A 2011A 2012A 2013A 2014E

    Subs (`M) 3.7 4.9 5.8 7.7 9.5 11.3 12.5
    Revenue ('M us$) 356 365 447 537 646 798 950
    EBITDA 16% 22% 24% 31% 35% 37% 39%

    >> 1st ever positive Group Net Result P&L from 2011 going forward..

  • MTN Congo - Chief Marketing Officer

    2008 - 2010 Heading Marketing / Sales & Distribution / Customer Care departments
    - Volume & Value Leadership achieved in Dec ‘09 (from 25% in Jan’08 to 46% Market Share)
    - Best Performing OpCo amongst MTN WECA region in 2009
    - Africa Telecom People Award as “Best Operator in Central Africa” for 2009
    - National Wimax Network launched to achieve leadership in Broadband segment.

  • Celtel / Zain Gabon (now Airtel) - Marketing Director

    2005 - 2008 Responsible for Marketing (25 employees) & Customer Care (96 employees) departments
    Marketing Budget: us$ 14M
    Consistently in Group Top 3 OpCo performer

    2004A 2005A 2006A 2007A 2008E
    Subs (`000) 229 365 510 665 760
    Revenue (Mus$) 81 114 165 233 290
    Market Shares 42% 54% 60% 62% 60%
    ARPU (us$) 33 32 31 32 33
    Mthly Churn % 2.4 2.2 1.9 2.1 2.2

    - Building the strongest Brand in the market (74% Top of Mind in
    - Speeding up the Network Roll-out ;
    - Implementing the appropriate Segment Strategies and Action Plans
    - Providing the best Customer Experience across all Industries
    - Building strong internal Capabilities

  • COLGATE-PALMOLIVE - France - Category Marketing Manager

    2002 - 2005 Responsible for all Categories in French Caribbean Territories
    3 Direct reports: 2 Senior Brand Mgrs, 1 Brand Mgr
    * Define overall Commercial Strategy / Objectives / Action Plans for each OpCo
    * Net Sales +13.2% - Margin +6pts and Market Shares growth on all Categories

  • COLGATE-PALMOLIVE - South Africa - Group Brand Manager, Personal Care

    2001 - 2002 Responsible for UAP Category
    * Define Strategy by Trade Channel (Modern / Traditional) and ethnic community
    * Project leader on complete restructuring of UAP Business for the AME Division
    * Short-term assignment in US and Mexico to work on this Worldwide project

  • COLGATE-PALMOLIVE - Kenya - Senior Brand Manager, Oral Care

    1999 - 2001 Responsible for Oral Care category (Toothpaste and Toothbrushes)
    3 Direct reports: 1 Assistant Brand Mgr and 2 Professional & School Program Mgrs
    * Development with RSA and successful launch of an `anti Aquafresh' bundle
    * Complete Re-launch of Toothbrush Portfolio (NSales +103%, Margin +8pts)

  • COLGATE-PALMOLIVE - Kenya - Brand Manager, Household & Fabric Care

    1998 - 1999 * Developed and implemented an effective Consumption Building Program on Sta-Soft and Axion
    * Increased bottom-end Retail Distribution and In-home Penetration
    * Responsible for Export to French speaking countries in the region (Rwanda, Burundi, DRC)

  • COLGATE-PALMOLIVE - Ivory Coast - Brand Manager, Household & Fabric Care

    1996 - 1998 * Penetration Drive and Building consumption of Bleach in the region (+30% volume growth)
    * Supervising Marketing dept (2 BMgr, 3 ABMgr) - Reporting to GM

  • ALLIED DOMECQ Spirits & Wines - Key Account Manager

    1995 - 1996 (based in Paris)
    Carrefour, Auchan, Diapar, Segurel
    * Negotiation with national Purchasing Groups ;
    * Definition of the regional Sales Strategy and Promotional Budgets
    * Coordination of a 13 Sales executives Team

  • ALLIED DOMECQ Spirits & Wines - Area Sales Manager

    1994 - 1995 (based in Reims)
    * Negotiation with regional Purchasing Groups (Scapest / Leclerc, Intermarche, Promocash)
    * Responsible for implementation of Northern-East region agreements (9 sales executives)

  • SOCIETE DES VINS DE FRANCE - Area Sales Manager

    1992 - 1994 (based in Toulouse)
    In charge of Sales / Merchandising to the Supermarkets and Hypermarkets of the region

Formations

  • HEC

    Jouy En Josas 2015 - 2016 Executive MBA

  • London Business School (Londres)

    Londres 2005 - 2005 Advanced Leadership Management Program

  • ESTE-Universidad De Deusto

    San Sebastian 1990 - 1991 MSc in Management

    Erasmus exchange Program

  • KEDGE Business School (BEM / ESC Bordeaux) (Bordeaux)

    Bordeaux 1988 - 1991 MSc in Management

    KEDGE Business School (ESC Bordeaux)

  • PARIS I Pantheon-Sorbonne University (Paris)

    Paris 1986 - 1988 DEUG - Associate Degree in Economics

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