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Giacomelli ANDREA

Breganze

En résumé

Chez Diesel j'ai gère toutes activités accessoires et licences au niveau mondial.
Mes responsabilités sont la gestion du développement produit (brief style, développement prototypes et choix collection), développement campagnes media et Web, développement matériaux point de vente et suivi commercialisation. Pour la commercialisation dans les points de vente Diesel (400 portes) je suis directement responsable de toutes démarches : stock/logistique, formation, animation, suivi résultats et action de soutien. La France est un des pays prioritaires dans mon travail.
Sous ma gestion ma division a développé son CA de plus de 4 fois (CA > 300m€ net wholesale) avec une très forte contribution à l’image et à la rentabilité de la marque.
Mon poste reportait directement au PDG, mais était aussi en relation avec le président fondateur qui garde une présence très forte sur toutes activités liées au développement produit et la stratégie a long terme.
J’ai vécu 12 en France, ma femme est française et suis très proche de la culture française.

Mes compétences :
Marketing stratégique
Développement international
License
Direction générale
Diesel
clients' management
client development
Financial Modelling
Curtain walls
Consumer Electronics
Clients development
Business Development
Aluminium

Entreprises

  • Diesel - Directeur Accesoires et Licenses

    Breganze 2006 - 2014 Leading 1.3bn€ sales denim and apparel company.
    Quadrupled Diesel licensing revenues since joining. Licensing contributing to nearly half of Diesel total profits and to doubling its total communication investment

    Worldwide Licensing and Accessories Director
    • Perfumes: Development and Launch of Fuel For Life, Only The Brave, Loverdose
    • Watches: Restructured product, mktg & distrib.: increased sales to 200m$
    • Jewels: Completed turnaround with new steel and mixed materials collections
    • Spectacles: Changed partner to Marcolin, refocused styles and media
    • Diesel Home: Launched Textile 2008; light, furniture in 2009, kitchens in 2012
    • Diesel 500: Exclusive partnership with FIAT for Diesel 500 and 500 Cabrio
    • Headphones: Built consumer electronics licensing partnership with Monster USA
    • Bike: Exclusive partnership with Pinarello to launch a develop a bicycles range
    • Motorbike: Partnership with Ducati for a Monster 1100 by Diesel
    • Business-Dev.: A number of high profile projects planned to roll-out in 2013-14

  • SELECTIVE BEAUTY - Distributor & Licensor

    2003 - 2006 Distributor of prestige cosmetics for Elizabeth Arden, Bvlgari, Burberry, Lanvin, Lolita Lempicka, Davidoff, Cartier, etc. with over EUR 170m sales and 500 employees.

    International Sales & Business Development Director

    * International Sales: Development and management of a network of over 200 distributors - 50m EUR /year unit. ;
    * Business Development: Acquisitions of cosmetic brands: Marbert, Benetton, Agent Provocateur, Montana, Mauboussin, Trussardi, Sonia Rykiel, Balmain. ;

  • EPLICATION TECHNOLOGIES Inc. - VP Marketing and Business Development - Cofounder

    2001 - 2002 US/Israeli technology company providing corporate network optimisation and data/applications acceleration solutions

    VP Marketing and Business Development - Cofounder

    * Led 1st round fund raising of $12m with DFJ and RVC Greenhouse
    * Managed European operations, marketing and development ;

  • MONITOR CONSULTING GROUP - Senior Manager

    1999 - 2000 Boston based worldwide strategy consulting and investing group founded by Harvard professor Michael Porter with 30 offices and 1200 professionals

    Senior Manager
    Main responsibilities:
    * Clients development, case teams management
    * Development of investing activities through Monitor funds: Monitor Ventures (VC fund) and Monitor Clipper Partners (LBO fund)

    Main projects:

    * Post LBO ( EUR 80m) development strategy for Technal a worldwide aluminium window and curtain wall producer ( EUR 250m sales)
    * European growth strategy for Fosamax, Merck Sharp & Dohme (MSD) postmenopausal osteoporosis drug
    * Bain Capital & Apollo US$400m investment in a Buhrmann NV ( EUR 10bn sales multinational services and distribution group), to finance Corporate Express acquisition in the US
    * European marketing strategy for Essilor, worldwide optical products leader ;

  • Bain & Company - Case Team Leader & Consultant

    PARIS 1996 - 1998 BAIN et COMPAGNIE, Paris, Milan, Rome ITALY-FRANCE
    Boston based worldwide consulting group with 27 offices and 2800 professionals

    Case Team Leader - Consultant
    Main responsibilities: Projects management, client development, presentation to clients' management.

    Main projects:
    * Strategy, reorganisation and market positioning of Club Méditerranée
    * Distribution and branding strategy for Verrerie Cristallerie d'Arques (tableware). Emerging market development strategy
    * Airtouch (US based telecom co.) investment strategy in Omnitel Italy (both later acquired by Vodafone)
    * Supply chain management and B.P. reengineering for Sony recording products
    * Operating model redefinition for Orbit, a Pan-Arab satellite pay TV broadcaster
    * Distribution channel strategy for Tatoo (France Telecom/Orange) paging service
    * Sales and distribution network restructuring for Fiat group (Fiat, Alfa Romeo, Lancia, Ferrari, Maserati). Dealers' contracts renegotiation. ;

  • STRATEGIC DECISIONS GROUP - Associate Consultant

    1992 - 1994 Menlo Park (Palo Alto) based boutique consulting firm spin off of Stanford Research Institute, focused in corporate strategy for technology and bio-tech. companies

    Associate Consultant

    Main responsibilities: Projects co-ordination, communication with clients, risk and financial modelling.

Formations

  • INSEAD (Fontainebleu (France))

    Fontainebleu (France) 1995 - 1995 Master of Business Administration

  • Lancaster University (Lancaster)

    Lancaster 1989 - 1991 MSc Operations Management - Distinction Earned
    Gestion Operationelle
    Pleine notes et mention d'honneur

  • Università Degli Studi Di ROMA La Sapienza (Roma)

    Roma 1985 - 1991 Gestion Operationelle - Statistique

    Note finale: 110/110 e Lode
    Pleines notes avec mention d'honneur

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