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Giulia SILENZI

Massy

En résumé

Strategic leader with passionate attitude and 8 years of Brand and Product Management experience across FMCG and Luxury in Eastern and Western Europe.
Proven track record of sales growth, margin improvement and business strategy implementation, in multicultural environment, leading global and local responsibilities.
-Innovative marketing oriented, with deep consumer understanding and market trends anticipation; rich experience in communication strategy: advertising, web, special events, partnership, show rooms, for national brands as well as private labels.
-Group leader with team work attitude, managing multi-functional and multi-cultural projects to deliver successful and proven results. Attention to people’s growth and self-development.

Mes compétences :
Luxe
Marketing
FMCG
Brand Management
Stratégie de communication
Marketing stratégique

Entreprises

  • Carrefour - European Brand Manager BIO & Premium

    Massy 2011 - maintenant European Brand Manager at Carrefour (Paris).
    Designing, managing and implementing Carrefour Private Label strategy for Europe. Key tasks:
    • Brand equity development through Europe (Brand assortments strategy & brand communication strategy). Web Site development
    • P&L responsibility: develop, implement, deliver and measure the results of the brand strategy.
    • Develop a strong overall business model foundation to support business growth
    • Analyse business opportunities in other Countries.
    • Lead a cross functional team of both internal and external members in the business planning and execution process integrating Agencies and Internal Artwork Design, research, R&D, Supply Chain and Finance.

  • Scholtès - International Brand Manager

    2009 - 2011 International Brand Manager (Milan/Paris)
    European launch of the brand (UK, Italy, France, Russia, Portugal, Spain): creation, implementation and supervision of the international brand strategy.
    -Communication strategy:
    • ATL: TV and Press campaign, international web site launch, Luxury POS materials
    • BTL: International luxury happenings (Milan, London, Paris, Moscow, Lisbon), International partnerships (luxury brands, top end chefs and high end international press), Showroom launch.
    -KPI monitoring and control: profit and loss, pricing.
    -Supervision and approval of the local marketing plans and communications.
    - Analysis and reporting of the local performances to top management; sharing of best practices within subsidiaries, identification of new business opportunities.
    -Team management

  • L'Oréal - Senior Product Manager

    PARIS 2005 - 2009 Senior product manager Garnier Face and Bodycare at L’Oréal Italia
    -Marketing mix management:
    • Definition of marketing plan
    • Products launches and performances follow-up
    • Co-marketing activities
    • Communication tools: POS materials
    • Plan media: implementation of TV and press campaign
    - Competitors monitoring and benchmark, Consumers insights and behaviors, P&L, Sales forecast.
    -Team Management

Formations

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