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Grégory RUSSO

Paris

En résumé

Online Marketing & Sales Professional with 8+ years of experience

The combination of my academic background, professional experiences & personal interests enabled me to develop :

- Strong analytical & problem solving skills
- Solid organizational & communicational capabilities
- Individual and teamwork performance
- Ability to evolve in a multi-cultural environment
- 4 languages fluently spoken (French, English, Italian, Spanish)
- Competencies in Marketing, Sales & Business Development
- Project Management skills

My MBTI profile is ESFJ

Mes compétences :
Affiliate Marketing
Automobile
COMMERCE
E commerce
Marketing
Online
optimization
Partenariats
Partnerships
Search
Search Engine Marketing
Search engine optimization
Télécommunications
Vente
vente en ligne
Web

Entreprises

  • Google - EMEA Ad Exchange Sales

    Paris 2012 - maintenant 2015 - Senior Sales Manager - UK & Emerging Markets - AdX EMEA
    2014 - Sales Manager - France & Emerging Markets - AdX SEEMEA
    2013 - Sales Account Manager - AdX SEEMEA

    - Build and execute market entrance strategies for the AdX business in EMEA.
    - Lead sales presentations and quarterly reviews to Key Accounts in the region.
    - Create analyses for both internal use and to share with clients.
    - Maintain relationships with high level contacts at Client organizations (CEO, Board Level).
    - Evangelize the space both internally and externally and Monitor the competitive landscape.

  • Google - Online Sales Account Manager

    Paris 2011 - 2012 Manage trusted relationships with clients and develop a thorough understanding of their business challenges.
    Leverage on this strategic partnership to add value to our advertisers' business and hence grow their accounts.
    Constantly think of creative ways to improve our relationships with our clients and grow client revenue.
    Persuade clients of the wider strategic opportunities in relation to AdWords.
    Improve clients' campaign performance and return on investment.

  • Autoscout24 - Online Marketing Manager

    2009 - 2010 Acting as Online Marketing Manager at AutoScout24 France (Deutsche Telecom Group) in Paris.

    My role was to contribute to online marketing channel growth by managing mainly online acquisition projects (Affiliate Marketing, SEM, SEO, Partnerships).

    Responsbile for all Online Marketing aspects (Affiliate Marketing, Search Engine Marketing, Search Engine Optimization, Traffic Acquisition, Web Analytics, PR...)

  • Mobistar - Online Sales Project Leader

    Bois Colombes 2007 - 2009 Project management : ensure deployment of sales action plan to achieve business objectives and develop online distribution channel (B2C & B2B markets).

    Responsible for online acquisition topics such as Affiliate marketing, Search Engine Marketing, Search Engine Optimization & Online Partnerships.

    Affiliate Marketing :
    - Set up of affiliate platforms
    - Determine technical requirements & ensure web tracking implementation follow-up
    - Manage & animates affiliates programs
    - Monitor activity & recommend ways to increase revenues

    Search Engine Marketing :
    - Ensure correct & detailed SEM tracking implementation
    - Measure, analyze & review sponsored link activity
    - Ad-groups / Ad-Copies creation / Keywords list extension (long tail)
    - Bids adjustement & landing pages A/B testing

    Search Engine Optimization :
    - Keyword audit
    - Internal & External link building
    - Web site pages optimization (meta tags title / keywords / description)
    - SEO copywriting

    Online Partnerships :
    - Partnerships with main belgian portals
    - Content integration implementation to develop online visbility
    - Activity monitoring & optimization over time

    Involved in back office platform improvement (business requirements definition, change request, implementation follow-up...)

    Reporting : weekly & monthly to management & FT group

    Ad-hoc projects to continuously improve web site conversion rate

  • Nestlé - Assistant Product Manager - Chocolate & Confectionary

    Marne La Vallée Cedex 2 2007 - 2007 Participated to new product launch (Galak) & organized the promotional activity.
    Created the seasonal products catalogue
    Piloted sales team support & managed execution planning.
    Developed, implemented and monitored a large promotional campaign directed to major Belgian retailers

Formations

  • Universidad De Monterrey (UDEM) (Garza Garcia)

    Garza Garcia 2004 - 2005 Bachelor of Science

  • IESEG, School Of Management

    Lille 2002 - 2007 Master of Science

    Spécialisation Marketing

    Mémoire de fin d'études :
    "Stratégie de marque du groupe Lagardère : une analyse critique du Team Lagardère" - Mention TB - Certifié par la Centrale des Cas & Medias Pédagogiques de Paris

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