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Guilhem LAURANS

Paris

En résumé

Executive with 13 years of international experience in marketing, commercial and sales, within major industry-leading companies.
- Dual graduation of prestigious international Engineer & Business schools
- 13 years of experience with major global players of the travel and automotive industries
- Solid commercial expertise: marketing, sales, business development, customer research
- Proven track record of business successes; able to achieve results via strategically and bottom line driven, innovative solutions
- Leadership skills: multi-cultural team management and coaching experience ; ability to quickly build networks, within and outside the organization
- Experience of country / general management: finance, HR, legal, operations, communications, relations with authorities.

Fields of expertise: General Manager, Country Manager, Commercial, Business development, Marketing, Sales, Product management, Joint Venture, Customer research, Strategy, P&L management

Mes compétences :
Négociation
Direction générale
P&L management
Direction commerciale
Management
Stratégie
Management des ventes
Direction de projet
Marketing stratégique
Marketing

Entreprises

  • Air France KLM - Country Manager Vietnam

    Paris 2014 - maintenant Lead all Air France KLM activities and teams in Vietnam.

    Main missions:
    - Manage and coach a team of 30+ employees within all disciplines (sales, marketing, communication, operations, ticketing, finance, HR).
    - Develop goals, strategies and action plans to maximize the Key Performance Indicators, among which turnover, cost, market share, customer satisfaction, flight operations and punctuality.
    - Adapt the organization and the processes to the changes in the market
    - Enhance the relationship with customers, corporate accounts, travel agencies, partners, government officials and authorities.

    Main achievements
    - Has exceeded turnover targets
    - Has designed and implemented new more efficient organization and processes.

  • Air France KLM - North America Performance Director

    Paris 2011 - 2014 Optimize the commercial performance of the Delta Air France KLM Alitalia North Atlantic Joint Venture.

    Main missions:
    - Create and develop the newly created position
    - Design and coordinate commercial action plans to optimize the performance of 11 transatlantic routes, and be accountable for their profitability.
    - Represent Air France KLM in the cooperation with its Joint Venture partner, Delta Airlines
    - Lead cross-departmental projects within Air France KLM and Delta Airlines to align Joint Venture processes and ensure seamless customer experience.
    - Support USA, Canada and French Polynesia markets in reaching commercial targets

    Main achievements:
    - Has contributed to the development of one of the most successful airline Joint Ventures in the World
    - Has created and structurally settled the new position in a complex multi-company environment
    - Has exceeded commercial targets.

  • AIR FRANCE KLM - Product & Project Manager

    Paris 2009 - 2011 Design and drive the overall Air France medium-haul product strategy, life cycle, and customer experience.

    Main missions:
    - Be accountable for overall medium-haul customer experience and P&L
    - Analyze performance, market trends, customers’ satisfaction and expectations
    - Identify new features or experience enhancements opportunities, both on-ground and in-flight (airport experience, comfort, catering, staff behavior, etc.)
    - Propose and implement new processes to improve efficiency and reduce costs
    - Build the relevant business cases, federate stakeholders, steer implementation, and coordinate communication.

    Main achievements:
    - Successful broad and cross-functional project management of the design and the implementation of the new Air France medium-haul offer
    - Successful deployment of Sky Priority within Air France KLM.

  • AIR FRANCE KLM - Customer Insight Manager

    Paris 2008 - 2009 Drive the complete lifecycle of customer research from internal briefings to actionable recommendations for top-leadership.

    Main missions:
    - Imagine, build and steer all kinds of customer surveys (qualitative & quantitative), from the internal customer’s briefing to the final executive summary and recommendations.
    - Cover customer research on a large variety of topics and disciplines (pricing, network, branding, advertisement, product, purchase intention criteria, naming, aftersales, ancillary products, digital, …)
    - Pilot market research providers, from RfP and negotiations, to end results.
    - Ensure efficient and operational internal communication of key findings.

    Main achievements:
    - Has designed and implemented the first joint Air France KLM strategic customer segmentation
    - Has designed and implemented several worldwide performance monitors, that were, for the first time, joint between Air France and KLM, and that are still being used today.

  • PSA PEUGEOT CITROEN - Marketing strategy manager

    Rueil Malmaison 2004 - 2008 Provide thorough insights and analysis on customer’s expectations, behaviors and perceptions, in order to contribute to the design of marketing strategies.

    Main missions:
    - Steer all aspects of various customers’ surveys (barometers, ad’hoc design / concept tests, …)
    - Conduct in-depth analysis and bring actionable recommendations to top-management

    Main achievements:
    - Has piloted consumer tests that led to the selection of car concepts and designs that have now become actual cars being sold in hundreds of thousands around the World.

Formations

Pas de formation renseignée

Réseau

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