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Stratonline Conseil
- Founder
2008 - 2014
Stratonline, is a French online email marketing and lead generation company with a database of over 1.8M active users. Stratonline
offers a variety of consultancy services for performance driven marketing companies, with the sole purpose of optimizing advertiser
ROI on the email, lead generation and display channels.
Stratonline Conseil accompanies both local and international advertisers / agencies in their efforts to maximize the online activity
on the French market
* Main clients : Reprise Media, Affility, Axiatel, JCO Conseil, Microsoft, Netaffiliation, Louvres Hotels, Niel, Darty, Fnac,
Bio Médecine, Maif, Mediabrands, Medianoe, Performics, etc
* Developed long and short term strategies and tactics for growth ;
* Developed and managed supply chains to ensure continuity and maintain margins. ;
* Manage operations to ensure meeting clients'objetives
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Toluna
- Business Director
Levallois Perret
2007 - 2008
Toluna, owner of Greenfield Inc Company, is a global leader in the access panel.
My role as Business Director is to manage the clients's surveys, ensure that the targets are met and set up and grow the existing
relationships.
* Accounts managed: Market Research Institutes (Ipsos, Tns Sofrès, Ifop, Csa, Repères...) & direct clients (Ouest France,
Nielsen, Dell, Yves Rocher, Orange, Renault, Peugeot, Sanofi Pasteur)
* Manage the Sales Team (4 people) as well as a portfolio of 56 clients (budget : 3.500 K EUR )
* Supervise the service provided to each advertiser: manage the relationship by providing recommendations, reports and
competitive analysis
* Ensure that both the direct clients and the market research institutes receive full support and regular updates -
performance and industry wise
* Develop the portfolio of clients by growing the relationship with the market research institutes as well as direct clients for
technology
Curriculum Vitae of Guillaume Cuby - 1
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Médiamétrie
- Sales Director Sales & Strategy
Levallois-Perret
2004 - 2007
Médiamétrie is the inter-professional company for audience measures (TV, Radio, and Internet).
My role as Sales Director is to grow the business and achieve Médiamtrie-eStat income targets by selling a sophisticated audience
measuring service to Marketing Directors and Managing Directors of companies in Médiamétrie's target markets. This role also
entails being responsible for ensuring excellent (and profitable) relationships between Médiamétrie and all clients
* Accounts managed: Media websites (TF1, France Télévision, Les Echos, Skyrock, Groupe Paru-Vendu, Canal+, M6,
Radio-France...) & small ``PME'' companies (Lapeyre, Nouvelles Frontières, HP, Sony....).
* Manage the Sales Team (2 people) (Budget : 1.200K EUR )
* Growth of the annual fee income generated across key client businesses.
* Create and be accountable for all client proposals, contracts and any further documentation
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Ad pepper media
- Sales Director - Sales & Strategy
2000 - 2004
Ad pepper media is Pan-European company (direct marketing).
My role is Sales & Strategy oriented; I am introducing TEAM's products and services to corporate clients, as well as analyzing the
sales process in view of revising and improving the sales strategy of the department.
* Accounts managed: Dell, Masterfoods, Carat, Samsung, Télé2, media agencies. ;
* Re-launch the french office, and build a new team (Sales + marketing)
* Chase and Develop the portfolio of clients by growing the relationship with the media agencies as well as direct clients
* Deals value 2033 : 1.300K EUR
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Numeriland
- Sales Manager - Sales & Trafficking
1995 - 2000
Numeriland was one of the most important online sales houses, representing over 80 websites (Canal+, Journal du Net, Skyrock,
l'Argus Automobile, Magic Maman, Allo-ciné, 2ème Monde, Senio Planet)
My role was to manage the online advertising sales by coordinating the sales & technical team (3 employees), negotiate the contracts
with the major media agencies, direct clients and website owners: rate card (CPM and contextual advertising) discounts, terms and
conditions, available ad formats on websites.
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Mattel France
- Sales Manager
1991 - 1995
Toys company (Barbie dolls, Fisher Price, Scrabble, Hot Wheels)
I was in charge of growing revenue and business with all distribution channels (Department Stores, Wholesales, retail stores, Hyper
and Supermarkets)
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Kraft Jacob Suchard
- Sales Executive
1990 - 1991
FMCG Company
I was in charge of growing revenue and business with all distribution channels (Hyper and Supermarkets)
