Guillaume MORGADO

En résumé

Entreprises

• Emailvision - Account Manager

  Clichy 2011 - maintenant Customer portfolio management (70 clients), from different business area (E-commerce, Web agencies, Tourism, Wine & Spirits, Real estate, Publishers among others).
  Customer advises and support in order to decline their emailing strategy, action follow up and project management, with ROI focus.
  
  - Trigger marketing
  - Life cycles
  - Transactional emails
  - Viral Marketing
  - Visual and HTML message optimisation
  - Deliverability optimisation
  - Datamining
  - Full service campaign routing
  - Email adresses collection strategy
  - SMS campaign
  
  Negociation, sales and project coordination in order to interconnect our emailing solution with customer’s IT environment with regards to technical specificities and planned objectives:
  
  - CRM connectors
  - API
  - Data synchronization
  - Analytics
  
  Advanced datamining software installation follow up.
  
  Dedicated internal team coordination.
  
  Sales performance: 40% turnover growth on portfolio YoY.
  

• NTT Europe Ltd - Business Development Manager

  Londres 2009 - 2011 Competencies:
  
  - Product/Market analysis /competition survey
  Customer portfolio analysis
  - Develop and support sales and marketing specific and dedicated solutions working with experts, partners and company’s internal ressources (finance, marketing, buyers, legal, production)
  - Partnership management
  - Sub-contractors management
  - Prospection
  - RFI/RFQ Management
  
  Realisations:
  
  Develop and sell videoconference solution (hardware, network, services included) through partnership and sub contracting. Price and packaging definition.
  
  Telemarketing campaigns management: target definition, sub-contractor follow up, result analysis and recommandations.
  
  SAP hosting project: Setting up of specific cross brand solution for a Japanese luxury brand.
  - RFQ team coordination as customer primary contact. Multicultural team (Japanese, German and French members)
  - Price and margin management
  - Price definition
  - Offer presentation
  
  Budget: 2.5 M€
  
  Network back up project: Hosting back up network infrastructure of an international educational company.
  - RFI/RFQ management
  - primary contact for customer
  - project team coordination
  - teamwork with Spanish NTT subsidiary to enhance customer understanding and synergies throughout Europe for global customer management.
  
  Budget: 600k€

• Ozitem - Sales Engineer

  Levallois-Perret 2007 - 2009 Selling of BtoB IT consulting services.
  
  Competencies:
  
  - Direct prospection
  - Offer definition
  - Offer presentation, negociation and signature
  - Involment in contract definition
  - Integration and follow up of engineers within customer's premises.
  - Customer relationship management
  - Customer fidelisation
  - Partners and subcontractors management
  
  Realisations:
  
  7 new customers: Saint Gobain, Price Waterhouse Cooper, Mutaris, KPMG, Schlumberger, Invivo.
  Results: In 2 years, 17 technical on site consultants representing a yearly turnover over 1.6M€
  VMWare tradeshow 2009 : setting up of a lead generation campaign during the tradeshow. Results: 5 new projects initiated within 6 month after the tradeshow.

• SAGEM - Sales and marketing assistant

  PARIS 2006 - 2006 Digital photo printing department
  
  Marketing mission:
  - European retailers benchmark: European competition analysis and recommendations to management for the release strategy of the 2007 product version
  - Sales materials management
  - Trade marketing operation management, presence on company stand during tradeshows
  
  Sales missions :
  - Sales tools set up and management
  - Prospection on new sales channel
  - Group internal sales management

• IBM France - Marketing assistant

  Bois-Colombes 2005 - 2005 Lead generation operation management: Team work with company's call centers for marketing campaign optimisation. Recommandation for tracking optimization and a new incentive method for vendors. Presentation to sales and marketing management.
  
  Setting up of a technological demo on IBM stand during "Serveur et application" tradeshow, Paris.
  
  News letter setting up and management
  
  Event management: Invitation management for Roland Garros 2005.

• Syndicat Viticole de Saint Emilion - Marketing, PR and event management.

  2005 - 2005 Assistance to management in 2006 communication strategy development: international market analysis and recommendations
  
  Knowledges/competencies:
  
  Event management:
  - Wine tasting (incl. Parkers Guide 2006 tasting) preparation
  - International tradeshows preparation for Saint Emilion, Pomerol, Fronsac and Lussac Saint Emilion
  
  Sample and marketing tools management
  
  Press release management
  
  Market Analysis and recommandation presentations

Formations

• Ecole Supérieure De Commerce De Toulouse

  Toulouse 2004 - 2006 Master in B to B Marketing, E-Business, International Management

• Coventry University (Coventry)

  Coventry 2003 - 2004 Marketing Communication, International Business

• Université Aix Marseille 2 Mediterranée

  Marseille 2000 - 2002 Marketing, commerce international, equivalent to English HnD in business

Réseau

• Eric HENNUYER

• François-Xavier DERVELOY

• Frédéric HENRY

• Isabelle LESCALLE

• Khalid CHOUAIB

• Lydiane MAGNE

• Patrick SISTER

• Thibaud CHALMIN

• Thierry BOBIN

• Thierry LICCIARDELLO