Coordinator C&D segment (QQ-X trail-Leaf- Pulsar) :
- Coordination of 3 pricing specialist working on the other European countries (Center, Iberia, Fra, BNL, CEE, independent markets).
- Ensure deliverability of pricing files (net retail prices) for vehicles through each milestones of the life cycle plan. Such as product activity, minor change, model year, tax change, budget task, repositioning and model launch.
- Monthly positioning assessment of the vehicles across all Europe. Communication of the deep dive analysis to European product managers (CMMs).
- Quaterly Risk and Opportunities meeting coordination with CMMs : Pricing countermeasures.
- Contact points for CMMs & Regional Business Units (RBUs) regarding questions about key performance indicators (positioning and profitability).
- Support on all pricing topics related for CMMs during Model Launch Committee.
- FY16 Budget Plan: management & coordination for the department. Applied on PC & LCV for all European countries including Russia = Inflation Pricing plan proposal to VP and SVPs. Follow up and implementation.
(BP FY17 on going)
- Pricing files "next gen" development, implementation & follow up : matching pricing department needs and stakeholders expectations.
AUTOMOTOR FRANCE
- Chef Produit / Product Manager
PUTEAUX2013 - 2015Strategic Marketing:
- Market and Commercial Zone Studies / Customer Needs Studies
- Pricing and Product Placement
- Benchmark Analysis
- Product Life Cycle --> Range Cycle
- Sales Analysis and Follow Up
Trade and Product Marketing :
- Corporate Communication
- Newsletter
- Mailing
- New Packaging Development (guidelines, brand perception, etc.)
- Agencies Briefing and Follow up
- Cataloging
- Merchandising
Groupe PSA
- Marketing and Promotion New Vehicle France. DS3 ,DS4 ,DS5, DS5 Hybrid.
Rueil Malmaison2012 - 2013• Development and implementation of new tool which helps to manage sponsoring and partnership opportunities regarding Citroën. (briefing, follow up and development)
• Deployment of DS furniture within the retail network (logistic)
• Management of Communication :operations across the marketing plateform (Launch:DS5, DS5 Hybrid).
• Management of DS bonus for the retail network.
• Reporting (DS club, geomarketing analysis,etc)
• Qualitative survey analysis: on the retail network (Test drive booking efficiency analysis)
PSA Peugeot Citroën (Peugeot, United Kingdom)
- Marketing Assistant - Fleet Business Marketing Department and Dealer Marketing Department.
Rueil Malmaison2011 - 2011• Agencies Briefing and Follow Up: website realization, leaflet creation, Events, video spot management.
• Reporting and Analysis: test drive competition between dealers, marketing sales product, cross data for new leads from database or events, Update and Management of the online tactile showroom.
• Creation and Implementation of Communication Product: invites/adds for events, dealers commercials, implementation of QR code for marketing use, linkedin group development...
Formations
SKEMA Business School, North Carolina State University (Raleigh)
Programme Grande Ecole
• Chinese ( Mandarin )
• Chinese Culture
• Corporate and International Law
• China's Economic and Institutional Cultural , Political Environment.
• Multi-Cultural Management
International Business - International Marketing, Financial Policy, Marketing of Sustainable Development, Int.Management, Int. marketing, Business development, B to B marketing
Coventry University (Coventry)
Coventry2009 - 2010Bachelor
International Business, Business Development, International Human Ressource Management, Marketing and Communication, Business Strategy
