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Gwennaëlle VARNIER

Paris

En résumé

Développement des ventes, négociation, élaboration et suivi de budget, merchandising, trade marketing, reporting

Mes compétences :
Afrique
Amerique du sud
Cosmétiques
Joaillerie
Luxe
Photographie
Pilates
Rugby
SAFARI
Trekking
Voyages
Yoga

Entreprises

  • Clarins - Retail Director Europe

    Paris 2016 - maintenant
    • Negotiation with global Retailers and partnership projects
    • European Category Management projects
    • European retail projects: coordinator and accelerator of new Clarins retail project

  • Clarins - Area Sales Director TR Europe

    Paris 2014 - 2016 Key Accounts: The Nuance Group, WDF Espana, Kappe, BSS, James Richardson
    Geographical peremiter: Spain, Portugal, Switzerland, Belgium, The Netherlands, Israel, Turkey and Sweden
    Direct reports: 3 sales managers, 3 sales assistants, 1 merchandiser

  • CLARINS, Geneva - Area Sales Manager Travel Retail Europe

    2012 - 2013 Key accounts: Aldeasa, CTC, HDFS, Kappe, Richardson
    Geographical locations: Spain, Greece, Israel, Netherlands
    Direct report: 3 sales manager, 1 coordinator and 2 commercial assistant

  • Annick Goutal Parfums, Paris - Key account and retail Manager

    2006 - 2011 French manufacturer and retailer of luxury fragrances and skincare (Amorepacific)
    Sales development (44 doors in France, Belgium, UK, UEA and Morocco):
     Negotiated annual contracts including:
    - Commercial terms
    - Assortment and stocks (e.g. +19% of sell out in 2009 thanks to an out-of-stock plan)
    - Space allocation (e.g. negotiation in 2009 of a new location at GL with higher traffic, + 22% of extra space and fully personalized to the brand image)
    - Marketing plans (+15% of promotions in 2010 vs 2009) and exclusive events
     Set up and managed annual budget (e.g. -27% of variable costs in 2010)
     Profit optimization: closing and relocation of boutiques/corners
     Recruited, managed and monitored in-store teams (10 people) and an assistant
     Reporting: weekly sales, monthly forcasts, event P&Ls, competitors results
    Identification and development of high potential markets:
     Project manager of the new store design and brand identity charter
     Created the UK subsidiary and opened 2 stores (full project management, contracting and coordinating all suppliers such as real estate agencies, lawyers and architects)
     Opened 1 store and 2 corners in France

  • CLARINS - Thierry Mugler Parfums, Madrid - Junior Brand Manager

    2005 - 2005  Launched 2 fragrances: Jardin d’Etoiles and Alien
     Developed promotional actions with the CRM Manager to increase commercial achievements and create customer loyalty
     Ensured the merchandising strategy was respected and implemented a dedicated software
     Building relationships with journalists to promote the brand
     Organized and participated in the annual sales and marketing meeting

  • Advention Business Partners, Paris - Luxury Consultant

    2005 - 2006 International strategy consulting firm
    Marketing and strategy in the luxury industry:
     Business assessment: market attractiveness, BP, competitive environment review
     Sales & Marketing: pricing strategy, benchmark, sales support, profitability analysis

  • CLARINS - Thierry Mugler Parfums, Neuilly-sur-Seine - International Trade Marketing & Merchandsing Assistant

    2004 - 2004  Developed fragrance sets: full project management, creative briefs, manufacturing follow-up and marketing presentation
     Defined the international merchandising strategy and conceived guidelines
     Updated the visual charter to ensure brand image was respected worldwide
     Developed POP material with Designers and Purchasing Department
     Regular contacts with subsidiaries and agents, more specifically with the UK and Spain

Formations

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