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Groupe Bongrain Soparind
- Marketing Director West and South Europe
maintenant
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Groupe Soparind Bongrain
- Marketing Director Europe
2008 - maintenant
responsible for marketing strategy and business development of entire cheese brand portfolio of Bongrain (1.4 bil EUR turnover). Matrix organisation with a team of 11 local marketing directors in Europe (Germany, France, Spain, UK, Benelux, Switzerland, Austria, Italy)
* Definition of marketing mix and portfolio strategy in all countries ;
* Coordination of new product launches and European roll outs ;
* Coordination of new product development with R&D units and European development programme groups ;
* Development of European TV campaigns ;
* Definition of media and communication strategy (75 Mio EUR )
Additional assignments:
* Responsible for the coordination of 6 international development programs ;
* Innovation management ;
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Bongrain Deutschland GmbH
- Member of Marketing and Communication Committee
VIROFLAY
2006 - 2008
Viewing and approving of worldwide media and communication strategies and new product launches. (Assignment in addition to Marketing Director position)
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Bongrain Deutschland GmbH.
- Marketing Director
2003 - 2008
Marketing Director Germany responsible for entire brand portfolio of Bongrain Deutschland GmbH. (200 mio EUR turnover / brands: Géramont, St. Albray, Fol Epi, Chaumes, Henri, St. Agur, Etorki, Rambol, Le Tartare) - Team of 20 persons (French and German).
* Defended market leader position of Bongrain on the German market increasing portfolio turnover by 4.5 % p.a. Brought main portfolio brand Géramont to N°1 position of the German cheese market and Fol Epi to N°2 position on the highly competitive slices segment. ;
* Developed a large range of new products which were successfully launched in different European countries (Germany, France, Italy, UK, Benelux) bringing
20 Mio turnover p.a. within 3 years.
* Developed effective TV campaigns which were used in several European countries on different brands and managed the creation and production of a Franco German TV commercial for a different brand in each country. ;
* Elaborated new innovation process for world wide implementation. ;
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Bongrain Deutschland GmbH
- Director New Business
VIROFLAY
2002 - 2003
responsible for the development of new business fields. Charged with getting Le Tartare (cream cheese) and Henri (health brand) out of negative trend and launching French children brand ``Kidiboo'' in Germany - Team of 4 persons (French and German).
* Boosted ``Le Tartare'' sales from -21% to +23% and ``Henri'' sales from -23% to +26% growth p.a. with new brand positioning and product launches. ;
* Adapted Kidiboo-concept to German market, developed TV commercial for market test. Product was eventually not launched in Germany but in all other European markets with German TV campaign. ;
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Bongrain Deutschland GmbH
- National Key Account Manager
VIROFLAY
2000 - 2001
2 major clients Edeka and Globus (25% of Company Sales).
* Strengthened client relationship through outstanding client presentations of product and sales concepts. ;
* Outperformed new product launch, distribution and promotion targets obtaining equal service in return for all exceptional financial distributor demands. ;
* Increased sales by 14% (vs. a company average of 5%) ;
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Bongrain Deutschland GmbH
- International project manager
VIROFLAY
1998 - 2000
new product development for German and international market in addition to group product management responsibility - International team of 10 persons from different departments (France & Germany).
* Trained French and German R&D technicians and marketers to project management skills. ;
* Successfully managed team to develop 7 new products of which 4 were ready to be launched in 2000 and 2001 in Germany and other European subsidiaries. ;
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Bongrain Deutschland GmbH
- Group product manager
VIROFLAY
1995 - 2000
for 2 major brands Géramont, Fol Epi (125 mio EUR turnover) responsible for local business development using French R&D and Production units - Team of 3 persons (French and German).
* Increased Géramont sales by 28% from Jan 96 to Dec 99 by developing brand in emerging business fields and bringing it to a market leader position in the low fat cheese segment. ;
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L'ORÉAL
- Expert in an international
PARIS
1994 - 1995
Assignment in addition to Product management job.
Member as a marketing expert in an international hair-styling-product innovation team. 20 concepts developed of which 3 successfully launched in the following year.
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L'ORÉAL
- Senior product manager
PARIS
1994 - 1995
Hair care and styling (L'Oréal Performance, Free Style, Studio Line) + perfume business (Sélective Beauté International) - Team of 5 persons
* Increased hair care and styling sales via successful product launches and innovative promotions.
* Developed sales and promotion plan to support launch of perfumes in supermarkets and drugstores without weakening position in perfumeries. Increased perfumes turnover by 28% in one year. ;
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COLGATE-PALMOLIVE
- Product manager
Bois-Colombes
1992 - 1993
for Ajax glass cleaner (international brand): Increased sales by 27% and market share by 5 points by improving all product features in major pan European relaunch (formula + packaging + design).
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COLGATE-PALMOLIVE
- Assistant product manager
Bois-Colombes
1990 - 1992
responsible for Dan Klorix bleach and Tip Top window cleaner: Developed "Dan Klorix" sales by 15% (10% over budget target). Role consisted in developing a new design, a perfumed line extension and implementing in-store promotions and PR campaigns dealing with environmental issues.
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COLGATE-PALMOLIVE
- Sales rep
Bois-Colombes
1990 - 1990
body care products responsible for own sales area.
