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Haude DE RAUCOURT-SALAMA

SYDNEY

En résumé

With a 8-year experience in Digital Marketing and Analytics in international environments for blue-chip companies (Cartier, AXA, Nissan), I have an extensive know-how on Digital Performance consulting and project management.

My best asset relies on my ability to help digital/e-commerce managers taking the best decisions by actively listening to their needs, identify Key Performance Indicators tied to the organisation objectives and setting up decision tools (dashboards, reporting, and governance) to measure the performance of their digital strategies and the achievement of their goals.

Working in close collaboration with all stakeholders (digital marketing, operations, media, agencies, etc), I am also able to assist organisations in implementing processes and tools that will enable data collection and setting internal business intelligence team that will analyse results, deliver insights and recommend action plans optimisations.

I strongly believe my cross-domain profile and experience combines vision, skills and teamwork to define directions and achieve both short term and long term results.

Mes compétences :
Analytics
COMMERCE
Consulting
E commerce
E marketing
E- Marketing
International
International project management
Internet
Management
Management consulting
Marketing
Marketing web
measurement
Microsoft Project
Microsoft Project Management
Performance
Performance Measurement
Web
Web analytics
Web marketing
Conseil
Webmarketing
Accompagnement
Communication
Gestion de projets internationaux
E-commerce

Entreprises

  • Labelium Australia - Digital Advertising & SEO Director - Australia & New Zealand

    2014 - maintenant
  • Senior Digital Analytics Consultant at Cartier International - Senior Digital Analytics Consultant at Cartier International

    2012 - 2014 Mission: Optimise digital activities worldwide across 18 markets (of whom 7 e-commerce), provide best-in-class consulting on the Digital Analytics strategic challenges and ensure the Digital Analytics roadmap delivery.
  • Equancy - Senior Consultant

    2006 - 2011 Nissan Europe, Interactive Marketing department - 26 countries
    Web Analytics Specialist, Project Manager and Performance Measurement Consultant
    - Managed the web analytics strategy for Nissan Europe’s online activity across 26 countries
    - Ensured analytical tools selection and deployment in collaboration with Nissan agencies (Duke, Digitas, TMW, OMD)
    - Optimized online performance measurement


    AXA Group, Consumer Research (Marketing department) - 15 countries (Onsite at AXA headquarters)
    Marketing & Consumer Insight Consultant, in charge of AXA Brand Tracking quality
    - Ensured project management with TNS Sofres and qualitative and actionable analyses delivery
    - Managed project planning and deliverables quality (analysis and recommandantions)
    - Produced strategic and actionable recommendations for AXA Marketing Boards

    Other Marketing Consulting Projects
    - Nissan Europe: Designed and produced the “Cross Channels Campaigns Scorecard” for all Nissan models in collaboration with media agency OMD
    - Infiniti: Omniture implementation on the European Infiniti website
    - Disney Land Paris: Management and Organisational audit of the CRM & Digital Department. Recommendations produced based on the audit insights.
  • KPMG Entreprises Management - Intern

    2005 - 2006

Formations

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