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La Mode En Images
- Directeur Executif International
2014 - maintenant
Luxury Event Agency
Paris - Beijing - Hong Kong - Shanghai - Macau
www.lamodeenimages.com
www.mazarineasiapacific.com
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Whatever Wherever Whenever Ltd
- Founder & Director of Luxury Brand Management Company
2010 - 2014
- Concept, development and realisation of events and corporate communication tools (pop-ups, windows, catwalk shows, sensorial marketing supports, showrooms, product launches, VIP receptions, collaborations with leading artists)
- Managing all financial and negotiating aspects (projects’ budgets up to £15m)
- Strategic CRM development and follow-up
CLIENTS’ HIGHLIGHTS: Jimmy Choo, Marc Jacobs, Louis Vuitton, Lulu Guinness, Carolina Herrera, Jo Malone, Acne
PROJECTS’ HIGHLIGHTS: Louis Vuitton's first Shanghai Fashion Show (Shanghai 2012), Marc Jacobs’ Circus Extravaganza Event at Galeries Lafayette (Paris, 2012) Louis Vuitton Maison Store Opening (London, 2010)
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Louis Vuitton
- Corporate Communications Manager, Worldwide
Paris
2008 - 2009
- Global Corporate Communications strategic planning, communications guidelines and events
- Communications tools strategy and implementation (press releases, digital sites)
- Leading global CSR strategy (environment, charity partnerships)
PROJECTS’ HIGHLIGHTS: Art Talk Dinner - hosted by Richard Prince at the Serpentine Gallery (London, 2008), Louis Vuitton Pacific Series Sailing Regata (Auckland 2009), Louis Vuitton and Red Cross Sotheby’s Auction (London, 2009)
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Louis Vuitton
- Communications & Event Press Officer, North Europe
Paris
2006 - 2008
- Organisation and management of UK press events: “Art Talk” series with internationally renowned artists and high profile galleries, media outreach, supporting store receptions
- Management of UK media outreach plan, brand positioning programme.
- Development of UK editorial strategy for menswear collections & corporate positioning (share of Voice across key-media targets moved from third to first place in two years)
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Louis Vuitton
- Personal Assistant to CEO
Paris
2003 - 2005
- Management of day-to-day running of CEO office
- Top directors and Management Committee’s seminars and events’ organisation, attendance and follow-up
- Project management at inauguration of Louis Vuitton Champs Elysées Flagship store
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Louis Vuitton
- Assistant to the Communications and Events Directors
Paris
2002 - 2005
- Participation in management of departmental budgets & allocation of charity donations
- Project management assistant in international events including Louis Vuitton 150th Anniversary project and Tambour watch launch
