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VELD'S Cosmetics
- Consultant- Marketing/Brand Launch in Asia
2011 - maintenant
Develop, establish and maintain marketing strategies to meet organizational objectives for all Asian countries: Singapore, Hong Kong and Korea... and the next step: China (postpone to mid-2012)
Determine the marketing plan and activities within agreed budget in China
Prepare the launch in Sephora China
Effective management of the marketing:
- creation of the Asian website,
- advertising (media coverage, magazine inserts,..),
- planing in-store promotional activities (hero products, linksell, discount, GWP's sourcing)
- organization of crossed events
- Pitch, brief, select and determine PR, Event, On-Line and Social Media (Brand miniblog, BBS, SNS,..) agencies
Conduct market research to determine market requirements, analysis of customer research, current market conditions and competitor information on the selective cosmetics distribution (Sephora, Lane Crawford, IFC, Urban Space...)
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DOUGLAS PERFUMERY
- Retail Consultant
2009 - 2009
- China Perfumery market survey presented to the German Board visiting Hong Kong and Shenzhen
- Elaboration of questionnaires’ and analysis of the results to understand potential store target's needs.
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Aquatonale Cosmetics Co Ltd - CHINA
- Shanghai Business Development Manager
2007 - 2009
- Cosmetics market exploring to position Group’s brands Portfolio (Aquatonale, Thalaspa, FresHair and BeautyMed) in China
- Private labels market survey and price positioning
- Promotion of products designed in France, soon made in Franco-Chinese Join-Venture factory (Asian Cosmoprof exhibition,..)
- Product Development according to client's requests
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Groupe SALMON Arc-en-Ciel CHINA
- China Retail Manager
2005 - 2007
In charge of Sucre d’Orge brand’s (children’ wear) launch in Shanghai.
- Company set up, team’s training, brand positioning, P&L, products order and import, first store opening
- Driving retail and marketing operations, organizing customer events (opening, stores birthday, launching, mailing)
- Visual Merchandising and Store Animations
- Sales reporting to French Headquarter and HK Trading
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ETAM China
- China Fashion Coordinator and Lingerie Products Manager
2002 - 2005
- Fashion Coordination: International Trends Forecasts, Designers’ reviews to respect brands I.D and positioning
- Product Manager: in charge of the French designed products selected to be distributed in China: fitting, sampling, budget, product development, branding and organization of events and stores animations
- Summer 2002: Trained in France by Buyers, Visual Merchandisers and Export Country Managers
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YVES SAINT LAURENT BEAUTY
- Color/Makeup Product Manager Assitant
2001 - 2002
- Face/Lips/Eyes/Nails International Business reviews using Secodip, Kline Report and NPD Panels presented to the International Marketing Manager
- Market, Competition (product: texture, smell, color, shape), Packaging, Pricing Analysis
- Attended to Nelly & Rodi ‘s Trends Meetings and Reporting to Product Managers
