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Peugeot
- Responsable presse internationale
Paris
2015 - maintenant
Stratégie de Communication
- Animation et coordination des Attachés de Presse locaux (5 zones géographiques / plus de 50 pays), pour la définition et le déploiement des actions de communication à l’international,
- Accroissement quantitatif et qualitatif de la couverture média de la marque,
- Gestion de la plateforme de contenus média destinés aux pays.
Production de contenus et d’évènements presse
- Rédaction de Communiqués de Presse,
- Organisation et animation d’évènements dédiés à la presse internationale,
- Construction de contenus et d’évènements spécifiques à destination des journalistes membres des jury Car Of The Year (COTY) et International Van Of The Year (IVOTY),
- Préparation et participation aux essais presse internationaux des nouveaux véhicules PEUGEOT,
- Rédaction des discours du CEO PEUGEOT pour ses conférences de presse lors des salons internationaux (Paris, Genève, Francfort),
- Rédaction des messages clés pour le CEO PEUGEOT en amont de la publication des résultats commerciaux semestriels et annuels.
Relations presse / media
- Préparation et accompagnement des porte-paroles de la marque lors de leurs interviews avec la presse,
- Encadrement et support de médias TV France (TF1, M6) lors de reportages hors Europe / optimisation des temps d’antenne en proposant des contenus pertinents.
Pilotage de la rentabilité
- Monitoring des retombées presse,
- Suivi et optimisation du ROI des opérations presse.
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Peugeot
- Market Manager for Iran, Russia, Ukraine, CIS & China (Built Up)
Paris
2011 - 2015
Automobiles Peugeot - Direction of Products Peugeot - Department of Pricing, Products and Launches.
- Development of the Product and Pricing strategy for Iran, Russia, Ukraine, CIS and China.
- Construction of the commercial ranges and negotiation of the retail and/or ex-works prices with the subsidiaries or associates.
- Information on the product evolutions and suggestion of product animations (limited editions, price repositioning, introduction of new variants, etc.).
- Analysis and follow-up of the markets and request of specific needs to the Direction of Product.
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Peugeot
- Coordinator for Latin America
Paris
2009 - 2010
Automobiles Peugeot - LATAM Division
- Monitoring of industrial programming schedules: consolidation of sales forecasts, interface with production sites in Argentina and Brazil aiming at ensuring customer demand compliance,
- Commercial activity reporting tool for all importers,
- Coordination of the commercial animation for the covered countries: event planning, new products presentations, market development control, new markets field support and contract negotiations, regional managers leadership.
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Peugeot
- Deputy area Manager for Latin America
Paris
2006 - 2009
Automobiles Peugeot - International Operations Division.
- Develop sales and profitability for the Peugeot Brand on the countries I was in charge of : Equator (2 importers), Peru, Bolivia and Cuba.
- Manage commercial and contractual relationships with these 5 importers
- Detect opportunities for the Brand on the area, propose and animate appropriate actions, look for local partners when needed,
- Define range and prices evolutions in collaboration with the Marketing Division,
- Define, negotiate with partners and implement marketing and commercial actions to increase volumes, margin and Brand image,
- Follow-up productions, shipments, invoices, stocks and payments through the assistants.
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Peugeot
- Marketing Databases Expert
Paris
2004 - 2005
Coordinating development and use of customer databases throughout countries that market Peugeot vehicles (South-Africa, Turkey, Czech Republic, Slovakia, Tunisia, Argentina, Brazil and Chile),
- Installing in-house central marketing databases that would deliver increased functionality to users in the marketing departments of Peugeot subsidiaries / importers,
- Gathering all marketing requirements of recipient countries,
- Working closely with software developers during the creation of the database,
- Training future users of the database,
- Following the database launch preparation (extraction of data required to initialize the CRM system).
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Peugeot
- Product Manager
Paris
2000 - 2004
In charge of the product strategy for the fleet customers and specific groups (taxis, driving schools cars, police, gendarmerie, National Forestry Office, EDF, ...),
- Monitoring of market and competition,
- Development and conduct of the trade policy for Taxis and Driving schools customers (13.000 vehicles per year),
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Optimization of the product offer : range development, tailored financing offers,
- Coordination of communication activities such as mailing, conventions and exhibitions,
- Follow-up of volumes and associated budgets.
