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Laboratoires BOIRON
- International Product Manager
Sainte-Foy-lès-Lyon
2009 - maintenant
Strategical and marketing products development for OTC medicines among which Cocculine ®, 7th medicine of the Group.
5-year business plan for France and 6 subsidiaries (Italy, Spain, USA, Canada, Belgium, Russia)
Launching of a quick dissolving tablets medicine (better efficacy)
TV campaign creation, web and print advertising, pharmaceutical displays and animations.
Market surveys, sales and perspectives analysis
Supply chain supervision
Training tools for pharmaceutical teams, reps training.
Marketing budget: 900K€ / Turnover: +11% in 2010, +16% in 2009
Management: 1 marketing assistant
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Laboratoires Boiron
- Product Manager
Sainte-Foy-lès-Lyon
2007 - 2009
Strategical and marketing products development for OTC medicines among which Arnigel® (11th medicine of the Group) and a dietary supplements range.
Market and opportunities analysis.
Launching of a new communication (in pharmacy, through print, through web)
Responsible for completing and following the advertising budget
Creation of visit supports for pharmaceutical reps (3 times a year)
Marketing budget: 800K€/ Turnover: +10% in 2008, + 15% in 2009.
Management: 1 marketing assistant
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Galeries Lafayette
- Cosmetic dept purchaser and product manager
Paris
2005 - 2007
Negociation and contractualisation of annual sales condition & listing agreement.
Elaboration of brand animations (single or several brands)
Creation of the most adapted cosmetic and scent range for each point of sale (62 in total)
Analysis and followings of sales, stocks and corrective actions if needed
Development for Galeries Lafayette accessories and cosmetics’ collection.
Building of the purchasing plan according to the market tendencies
Competitive benchmarking, presence on international exhibitions (Maison du monde, Beyond beauty …)
70 suppliers: L’Oréal, l’Occitane, Esteban, Bourjois, Amélie et Mélanie, Caudalie…
Results: turnover: 12 M€, +19% for sales in Aug 07 comparing to 06
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GROUPE BERTRAND
- Junior buyer
2005 - 2005
Sourcing products
Elaboration and analysis of competitive biddings (food, packaging, hygiene, decoration)
Creation of promoting tools
Launching of 2 new franchisee concepts (Bert’s and Toastissimo).
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Chamber of Commerce of Luxembourg - Buenos Aires ( Argentine)
- Communication manager
2004 - 2004
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Selecciones Americanas - Barcelone ( Espagne)
- Project Assistant
2003 - 2003
