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Kazachok Inc. - French specialized licensing agency - (New York, USA)
- Territory Manager
2007 - maintenant
Executive Manager Market study and creation of the structure (Incorporated) in the USA.
Definition of the product (licensing directory) developed for the North American territory, development of the business and of the customers portfolio (Studios, TV channels, entertainment producers, publishers,…), organization of the marketing and communication strategy (market study, shows participation, press partnerships, website development,…),
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France Televisions Distribution (Paris, France)
- Marketing-Communication Manager
2000 - 2006
2003-2006: “Licensing” Marketing-Communication Manager
Definition of the marketing and communication strategies for the licences and brands in close relationship with national and international copyright owners. (Budget: 150k€)
Communication: coordination of the Media agency, development of communication tools and supports (press release, newsletter, press inserts...), creation of the TV advertising campaigns and coordination of the media planning and management of Internet site.
Event: development and management of Road Show (Nuit Samantha), organization of presentations, press demonstrations and conferences.
Sales: Marketing and management of Co-Branding, Trade Marketing and of Sales promotion operations linked to the channels programs.
2001-2003: Project Manager of the extreme sports 35mm movie “Nuit de la Glisse”
Management of the event: Sponsoring and coordination of the partners. Budget of € 800 000. Global organization and management of the event in France and promotion at the International level (Germany, Spain, Norway,…).
Communication: definition and operational management of the media planning (€1,5 millions).
Distribution: organization of the French Tour in more than 100 cities.
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Adidas - Salomon AG (Herzognaurach, Germany)
- Traffic Coordinator- Global Marketing Services-Creative Service
1999 - 2000
Intranet traffic co-ordinator, in charge of the preparation and supervision of the intranet projects from their beginning (planning, financial aspect,...) until completion and delivery and traffic co-ordinator assistant regarding projects for the Running, Soccer and Kids categories. Fabrics technical training.
