Menu

Isabelle VUONG

BOULOGNE BILLANCOURT

En résumé

Mes compétences :
Advertising
Adwords
Analytics
Anglais
Anglais courant
COMMERCE
Communication
Cosmetics
E commerce
Facebook
FMCG
Food
Google
Google adwords
Google+
Luxe
Luxury
Management
Manager
Marketing
marketing et management
Online
online marketing
Organisation
Organisation d'évènements
Product manager
Seo
Télécoms
Web
Web marketing
Web analytics
Tourisme
Webmarketing
E-commerce

Entreprises

  • SEPHORA - SALES ASSISTANT Perfumes & Cosmetics department

    BOULOGNE BILLANCOURT maintenant • Received and advised customers, met sales quota
    • Managed of all cash: till lifts, banking, floats
    • Monitored and improved service standards, complaint management, till procedures
    • Supported stock levels, product displays to ensure that Company Policy is maintained
    • Assisted the Store Manager with managing all staff issues: recruitment, staff training, rota
  • Bookassist - Online Marketing Specialist

    PARIS 17 2011 - maintenant Bookassist develops award-winning technology for hotels and creates successful and proven online strategies for the Hospitality Industry to drive direct bookings and build online revenue. Bookassist has offices in Dublin (HQ), Paris, Madrid, Rome, Vienna and Prague.

    - Creating and maintaining Search Engine Marketing (SEM) campaigns for hotels and hotel groups across multiple ad platforms.
    - Analysing, developing and implementing onsite and offsite Search Engine
    - Optimization (SEO) strategies for new and existing clients.
    - Creating social media profiles and blogs for clients and advise on strategies to achieve targets.
    - Analysing client’s online presence and report on changes that are required to improve traffic and conversion.
    - Monitoring and analyzing existing performance of current clients using recognized KPIs and implementing actions and agreed strategies to improve e-commerce conversion.
    - Advising on e-mail marketing strategy and conversion.
  • Software Asset Management Ireland SAMI - Country Manager E-commerce

    2011 - 2011 Bookassist develops award-winning technology for hotels and creates successful and proven online strategies for the Hospitality Industry to drive direct bookings and build online revenue. Bookassist has offices in Dublin (HQ), Paris, Madrid, Rome, Vienna and Prague.

    - Creating and maintaining Search Engine Marketing (SEM) campaigns for hotels and hotel groups across multiple ad platforms.
    - Analysing, developing and implementing onsite and offsite Search Engine
    - Optimization (SEO) strategies for new and existing clients.
    - Creating social media profiles and blogs for clients and advise on strategies to achieve targets.
    - Analysing client’s online presence and report on changes that are required to improve traffic and conversion.
    - Monitoring and analyzing existing performance of current clients using recognized KPIs and implementing actions and agreed strategies to improve e-commerce conversion.
    - Advising on e-mail marketing strategy and conversion.
  • PFIZER - PROJECT MANAGER E-BUSINESS

    Paris 2010 - 2010 The world’s largest biopharmaceutical company, with a broad and diversified global product portfolio, and leadership in virtually all key high-growth therapeutic areas.

    Today, Pfizer Inc. is an even more diversified health care company because of its acquisition of Wyeth in 2009. The combined company has a robust and growing pipeline with product offerings in human, animal, and consumer health, including vaccines, biologics, small molecules and nutrition. It has medicines in numerous growing therapeutic areas, premier scientific and manufacturing capabilities and a leading global presence.

    Communication and digital activities
    • Liaise and project managed new websites launches with agency and creative Team - Knowledge of web content management systems (CMS)
    • Managed and drove the improvement of the company's website through the use of metrics e.g. Google Analytics
    • Reported on site statistics and convert such data into meaningful information with practical recommendations
    • Responsible for websites content maintenance and for the corporate accounts on social media: Facebook, Twitter, RSS, push mails campaigns
    • Responsible of the coordination of the CRM project database - Analyzed websites performance, market trends, industry developments
  • AIRWELL GROUP - WESPER - Marketing Analyst & Communication Executive

    2009 - 2010 Founded in 1947, Airwell Group is today one of the global leaders for the manufacture and distribution of high class, environmentally balanced and reliable air conditioning systems.

    Online activities
    • Implemented and developed the group company website - updating and ongoing maintenance
    • Maintained and enhanced editorial on the website ensuring timely and relevant content
    • Briefed and liaised with creative design agencies on campaign creation for digital marketing
    • Coordinated activities related to communication and websites launches with other departments across the different entities in the group

    Marketing and Communication activities
    • Analyzed market, including competitors, customer surveys, awareness, brand positioning, and pricing strategy
    • Responsible of the planning and coordination of all aspects of marketing including, events, media relations and business development
    • Responsible for developing the brand across the World through innovative advertising and media strategies
    • Managed production of marketing materials for European entities including clients reference brochure
  • Arvato services - ACCOUNT MANAGER (McAfee software and hardware)

    ZAC du Bois Rigault Nord à Vendin-le-Vieil 2008 - 2009 In the world of on-demand electronic media, digital sound and images must move from content creators to consumers faster than ever before.
    Arvato Digital Services has almost 50 years of expertise in media manufacturing, packaging and supply chain services as leading provider of digital content delivery solutions for the music, film and video, publishing, games and computer software industries.

    The unique breadth of services, innovative technical systems, and steadfast commitment to customer success makes Sonopress the ideal partner to bring your digital content to market.

    Arvato Digital Services (Ireland) is part of Bertelsmann, one of the world's largest media corporations. Within Arvato, Bertelsmann’s media services division, Arvato Digital Services Ireland has built a product and service offering that is unmatched in the industry. The company's approach to complete supply chain management ensures that time-sensitive digital content will be delivered from publisher to end user with the utmost speed and security. Arvato Digital Services’ global reach allows us to service customers around the world.

    At Arvato Digital Services Ireland we pride ourselves on providing a complete array of quality services, specialising in producing, packaging and distributing your content, particularly software and games, to the world market with unsurpassed responsiveness and speed. This service can be expanded to include music and videos by availing of the services of our sister companies


    • Involved in managing stock transitions from Czech Republic to Ireland for new software business for McAfee
    • Involved in project management of McAfee software launch September 2008 (18,000 units shipped)
    • Worked closely with internal planning and scheduling departments in expediting orders and planning forecasts
    • Responsible for managing damaged returns and tech supports orders and shared weekly global customer call
    • Responsible for administering all credit and debit notes
    • Communicated with key stakeholders in the McAfee business with high level of responsiveness and developed successful working relationship
    • Provided accurate daily and weekly global reporting on hardware inventory to customers in the U.S and Asia
    • Mapped and documented internal processes and drove business process improvement
  • NATIONAL PEN IRELAND Worldwide leader in Promotional Products - SALES & MARKETING ACCOUNT MANAGER

    2006 - 2008 Worldwide leader in Promotional Products

    Situated in Dundalk since 1987 National Pen is part of the National Pen Corporation whose Head Office is in San Diego, California. We are a Guaranteed Irish Company, with a work force in excess of 160. We provide business and professional people with imprinted pens, pencils and other speciality items for their office and advertising needs. Through mail order marketing of our products we have successfully attained a reputation for quality within the industry.

    National Pen currently operates in thirteen European countries as follows:
    Ireland, United Kingdom, France, Italy, Austria, Germany, Netherlands, Sweden, Spain, Switzerland, Belgium, Finland and Norway.

    Our mailings are product and language specific and are despatched on average once a month. Mailings will vary in size, depending on the country, ranging from 6,000 pieces to 150,000 pieces. Approximately 7 million pieces of mail are despatched each year.

    • Business development wthin SME, associations, administration, prospect customers
    • Conducted satisfaction surveys towards new customers and analyzed results
    • Created and implemented marketing campaigns/promotions with Marketing Director
    • Tracked launches performance, stock management, assisted with new product launches
    • Participated in development of brands’ company: catalogue, website, commercial letters, online mails
    • Assisted in the design of marketing and sales support collateral promotional items
  • Newell Rubbermaid - JUNIOR BRAND MANAGER (Waterman, Parker, Papermate, Reynolds)

    Boulogne-Billancourt 2005 - 2005 Strategic Marketing analysis responsibilities:
    • Monitored and analysed brand and competitor performance to identify and outline Swots to recommend business building/defence initiatives through the AC Nielsen distributor panels
    • Provided data and analytical support to the Brand Manager - Monitored volume forecasting & performance tracking
    • Initiated and managed research projects to improve consumer understanding and to identify consumer insights
    • Implemented product launch plans for new product innovations and created promotions for trade channels
    • Managed design and print of marketing and sales support collateral, promotional items, point of sale material

    Public relations and events activities:
    Handled diverse communication activities along with the “Kingcom” public relations and “CMM” communication agencies, providing them with the relevant information, product pack shots and feedback for the timely completion
    • Day to day management of PR agencies: wrote briefs, events marketing plan, created the diary-press book
    • Worked with sales team to plan and organise customer entertainment at national events, briefed guides/ hostesses
    • Minimum of 10 projects a year: organized partnerships with sports events, magazines, in exchange of free products
    • Budgeted Management of all projects: commercial value 200 000 €, maximized profit during events
    • Visited publishing companies to introduce the new products to journalists

    Developed of a blog and website:
    • Responsible from initial brainstorming of blog content, maintenance and designing to the monitoring of visits
    • Responsible for increases driving traffic and customer loyalty through the blog and promotional calendar
    • Reported Marketing Performance on a daily basis to ensure healthy CTR (Click Through Rate), CPC (Click Per Cost), and CPA (Cost Per Action)
  • GREY MARKETING World's leading advertising and marketing services groups - ADVERTISING ACCOUNT EXECUTIVE

    2003 - 2003 Coordinated on a daily basis with the client, internal teams, suppliers and press to ensure a timely completion of projects and resolve any issue related to timing, editing, final approvals and billing.
    • Responsible for running client campaigns from initial brief, through to execution
    • Wrote brief, copy writing for art director and copywriter – Liaising with designers and printers
    • Reviewed status of all jobs on a weekly basis and reported to team/client where relevant
    • Below the line marketing. Produced public relations brochures: leaflets, catalogues, mailings
    • Organized event for Europ Assistance targeting 30 Human Resources Directors
    • Responsible for budget control of clients accounts
  • DEBITEL FRANCE Telecommunications European Virtual Mobile phone network - MARKETING EXECUTIVE

    2001 - 2001 • Conducted competitive market analysis to formulate recommendations
    • Identified market opportunities and defined product vision and strategy
    • Developed mobile phone stores launches and price promotions
    • Organized training seminars for sales team (50 persons) with Cegos the European Leader in trainings
    • Budgeted management of all projects
    • Conceived sales aids leaflets and pitches of the 3 french telecoms operatos to provide additional information to customers to maximise quality sales
    • Implementation of in store marketing materials and participate in promotional activity to promote the store and products and services. Dressed windows in mobile phone stores

Formations

  • 2004 - 2005 ISC Paris - International Luxury Brand Marketing Management
  • Institut Supérieur Du Commerce ISC

    Paris 2002 - 2005 Marketing

    Marketing management du luxe : produit, distribution, prix, communication
    Brand Management
    Ressources humaines et industries du luxe
    Économie du luxe et marchés internationaux
    Techniques du commerce international appliquées au luxe
    Droit des entreprises du luxe
    Applicatifs par type d’industries du luxe (haute couture, lingerie, parfums, cosmétique, horlogerie
  • Université Paris 5 René Descartes

    Paris 2000 - 2002 Diplôme Universitaire de Technologie Techniques de commercialisation
  • Lycée Simone Weil

    Paris 1998 - 2000 Marketing, Advertising, Economy, Enterprise law

Réseau