Jacques BALMET

En résumé

Entreprises

• Metro Cash and Carry - HEAD OF MARKETING / OPERATION

  Nanterre 2012 - 2015 * Oversaw all aspects of operations management for two stores, each achieving $70M Euros annually with over 90,000 registered accounts.
  * Planned and executed Wholesale B2B operations and brand marketing strategies, including media, channel promotion plans, advertising, digital marketing, content development, event sponsorships, in store merchandising, signage and decoration, and price execution.
  * Engineered work processes for all retail customer service related activities.
  * Leaded our wholesale practice including the vision, strategy and plan to drive top-line growth and bottom-line profitability.
  Developed and implemented a customer management strategy by considering product, customer, and competitor data and trends.
  * Supervised teams of 40 sales people in each store location.
  * Increased sales, margin and frequency for all customer portfolios by eight percent.
  * Exceeded targets by increasing new customer accounts by 15%, 10,000 accounts, through an activation campaign.
  * Achieved quantitative and qualitative objectives defined in KPI's and annual appraisal.
  * Analyzed retail sales numbers results (weekly, monthly and quarterly) of key customer segments in terms of turnover, profits, losses, margin, average buying, and frequency.
  * Performed competitive analysis to respond to market and adapt strategy.
  * Motivated and trained staff to optimize sales. ;
  * Oversee online marketing across all online activities manage website content and
  * Use of e-marketing strategies, also evaluate campaigns to support future goals.
  * Direct production and distribution of marketing literature, including copy writing and serve as liaison to agency, printers and designers.
  * Creating marketing campaigns and promotional activities to acquire new customers and
  * Increase brand awareness.
  * Manage CRM program. ;
  * Perform trend and competitor analysis and benchmarking. ;
  * Track, measure and evaluate results of marketing campaigns (conversion, traffic, ROI, Reach, effectiveness.

• Metro Cash and Carry - HEAD OF PROCUREMENT

  Nanterre 2008 - 2012 * Developed and implemented purchasing policy of buying division that increased sales and gross profit margins.
  * Managed implementation of the six person procurement category teams.
  * Managed forecasting and budgeting for non-food department with a budget of $14M Euros, representing 20% of total store turnover split between media, home electric, office technology and supplies, DYI, household, sport, gardening, textile, and toys department.
  * Developed new products model alongside the input of customer.
  * Drove and developed own brand. ;
  * Recruited, hired led, coached and challenged team. ;
  * Planned store events, trade show to present products range and services.
  * Monitored the department's performance against key KPI's and adjusted as necessary.

• Spinneys - HEAD OF TRADING

  2005 - 2007 * Planned and executed corporate merchandising strategies, annual business plans, and a $20M Euro budget.
  * Developed purchasing and pricing strategy and scripted key tactics to measure implemented strategy.
  * Monitored sales performance and profit margins to ensure right product mix margin.
  * Responsible for sourcing various suppliers for product categories including: Home Electrics, Media, Household, Textile, DYI, Gardening, Sport, Toys, Pet-food, Stationary, and Books Categories.
  * Sourced suppliers for various product categories. ;
  * Led 160 supplier negotiations per year. ;
  * Managed supplier performance revenues and ensured achievement of supplier business objectives.
  * Selected and purchased products suitable for local markets by analyzing customer demand and local trends.
  * Developed Spinneys range of Store-owned products and oversaw branding activities.
  * Managed supply chain process, logistics, and inventory for all store locations.
  * Recruited, hired and trained 16 direct reports.

• Carrefour - Category Manager

  Massy 2001 - 2005 * Analyzed local markets, located suppliers for household furniture, lighting, decorations, etc., negotiated prices, handled procurement and created sales literature (brochures and catalogues): generated 530K Euros for the department in 2003.
  * Prepared for group expansion into 2 new hypermarkets in Cairo (8,000 and 15,000 m2).
  * Directed merchandise buying strategies, keeping up with industry / international and competitor trends, ensuring and managing effective supplier sourcing, networks, relations and contract / payment terms, created supplier lists and executed inventory forecasts.
  * Directed product assortment strategies by store layout, size, product range, and private label.
  * Responsible for merchandise cost and retail pricing strategies by store concept.
  * Managed three purchasers and conducted in-store motivation/training workshops for sales staff.
  * Managed a three person merchandise team, ensuring hiring and development of professional.

• Géant Casino - Head of Department Operations- Home

  Saint-Étienne 1999 - 2001 * Achieved sections budget of sales and margin for 11 regional stores.
  * Selected promotion items to run effective promotional events.
  * Trained and conducted 25 employees and distributed yearly performance appraisal.
  * Worked with marketing department to build yearly promotion plan.
  * Monitored departments stock management, returns, and stock day processes.
  * Guided sales team to get the best use of promotions to achieve sales.
  * Led sales force team of 8 retail associates per store and was responsible for coaching the local sales manager.

• Géant Casino - Category Manager Operation-Home Electric & Media

  Saint-Étienne 1997 - 1999 * Followed up on store operations to ensure planogram and merchandising concepts were followed and implemented. ;
  * Monitored competitors activities and took related and needed actions to continuously beat them out. ;
  * Achieved sections budget of sales and margin. ;
  * Conduct market price surveys and take needed actions.

Formations

• IFCE

  Nîmes 1995 - 1997 Master
  
  Master of Business Administration- Purchasing & Marketing

• IFCE

  Nîmes 1993 - 1995 Master

Réseau

• Jean-Michel LUCAS

  Sopra Steria Group (Annecy)

• Jean-Paul MÉNAGER

• Lise FRATONI

• Lucie DECAY

• Samira BENARBIA