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Jean Marc DOMPIETRINI

MONTPELLIER

En résumé

I'm a customer marketer on a mission to transform business at the intersection of Marketing and Technology. With over 20 years of experience in all phases of strategic database marketing for EMEA in high-tech (Dell, AOL, IBM), I am now overseeing key strategic developments and global projects to simplify the Marketing infrastructure for Dell Europe (covering 120+ countries).

My mantra is "Think big, start small, scale fast and do it now!"

√ Focus: Someone who figures out how to make money with the database.
Knowledgeable Marketing Technologies expert with a great entrepreneurship mind and lateral thinking, I create lead generation factory and deliver transformation initiatives smoothly and effectively.

√ Simplify: I orchestrate the simplification of process, data & tools to making marketers life easier in our increasingly connected world which make the field of marketing feel more complex than quantum physics!
Fierce advocate to build a culture of continuous learning to enable our people everywhere to grow, thrive and reach their full potential, I design and activate Marketing Talent Development programs that help EMEA Marketers (300+) match their raw talents to customer needs.

√ Implement: I revel in the execution of small steps that lead to big business outcomes. As an optimistic, decisive, and forceful Project Manager, I forge a path forward to improve the business processes that will delight our customers.
Fostering cross-function collaboration, I love to deploy large scale project deliveries from initiating to adoption. Figuring out how all of the pieces and resources can be arranged for maximum productivity, I create alternative ways to proceed and turn thoughts into action.

I'm always interested in chatting on the following topics:
• A Brand is the sum of the experiences the customers have with it, and the experience drives performance (CEM)
• Innovation (IoT, Blockchain) and entrepreneurship (FrenchTech, Agile processes, Design thinking and Holocracy)
More info : https://www.linkedin.com/in/jmdompietrini and https://twitter.com/JMDompietrini

Mes compétences :
Marketing opérationnel
Business planning
Marketing relationnel
Études marketing
Marketing direct
Marketing stratégique
Project Management Office
Digital Asset Management
CRM analytique

Entreprises

  • DELL EMC - EMEA Field Business Engagement Lead | Global Field Marketing Strategy and Operations at Dell EMC

    2016 - maintenant Enable Dell EMC's world-class Field Marketers to leverage Best in class Analytics and Reporting:
    • Leverage a single source of truth based on a common taxonomy
    • Align critical few metric across marketing, sales and business leadership
    • Build analytics capabilities close to execution, to drive accountability and agility
    • Deploy reporting that answer business questions and are user-friendly
    • Build outputs that are relevant to EMEA stakeholders first & scale globally second
    • Help People Development. All Marketers become data-literate and empowered to understand and improve the value of their programs and investments.

    This is my current challenge, that I have approached with curiosity and entrepreneurial spirit fueling the skill-sets of change management, leadership and go-to-market required to make it happen. My purpose is to create a new marketing culture that thrives on and adds value through data and analytics.

  • Dell - Management of CRM and Marketing Infrastructure projects roll-out across EMEA (120+ countries)

    MONTPELLIER 2012 - maintenant As part of the EMEA Marketing SMT, I am responsible for simplifying infrastructure & processes to enable and support the marketing and sales organization in defining & delivering the plans.

    √ Central Point Of Contact for all global infrastructure (CRM, Marketing Resource Management, Marketing automation, Content Management...) projects deployment across EMEA (Europe Middle East & Africa)
    √ Evolve EMEA marketing operations to enable Modern marketing.
    √ Structure and Lead EMEA Marketing talent management (300+ team members)

    Leveraging 3 pillars to automate Marketing:
    1 - Platforms: Leading edge technology, accurate data & best global partners.
    2 - Processes: Straightforward, transparent & optimized.
    3 - People: Right talent and delivery teams armed with the rights skills and tools.

  • DELL - EMEA Database Marketing Manager

    MONTPELLIER 2003 - 2012 -> Global lead for CRM data management and customer data governance
    -> EMEA Database Marketing rebuilt Program manager and lead strategist. System integration and Process changes management
    -> Contact Strategy and Direct Mail Circulation Planning Manager for EMEA. (25m$ quarterly budget)
    -> Campaign and Database Operations management for EMEA (13 countries :Consumer + Small and Medium Business, ie companies with less than 200 employees)

  • DELL - Business Intelligence manager (Southern Europe)

    MONTPELLIER 1999 - 2003 -> Business Intelligence Manager for France, Spain and Italy : Enterprise business 1 to 3500 employees (Business Metrics Design, Organization and process design)
    -> Sales Database Manager (Operational CRM) for France, Spain and Italy

  • AOL - Market research and Marketing Information Systems Manager

    Neuilly sur Seine 1996 - 1999 Senior marketing manager in charge of :
    -> Marketing Information Systems Management
    -> Marketing controller
    -> Business Analysis
    -> Online Marketing
    -> Market research manager

Formations

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