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Jean-Noel BERENGER

PARIS

En résumé

SOMEBUZZ est une agence toute neuve de conseil en stratégie et pilotage de projets digitaux à destination des entreprises voulant prendre le virage du 3.0.

Spécialisés en marketing digital (notamment en Inbound et Content marketing), en communication de marque et en pilotage opérationnel de projets, nous accompagnons des acteurs de l'IOT aussi bien que des "Mortars". Nous simplifions toute la chaine de valeur digitale pour nos clients : nous facilitons leurs usages en interne et adaptons leurs offres aux nouveaux usages de leurs clients.

Nos valeurs : le mode LEAN et le concept d'innovation frugale parce que croyons fermement que faire mieux avec moins avec la même efficacité est LA voie des business du futur.

Mes compétences :
Développement
Internet
Management
Pugnacité
Relation Client
Réseaux sociaux
Publicité
Développement commercial
Marketing
Gestion de projet
Vente
Communication
Gestion de la relation client
Journals
implementation of complex national communications
Business Development

Entreprises

  • Somebuzz - Founder

    2015 - maintenant

  • Somebuzz - Founder

    2013 - maintenant So.Me.Buzz
    So.Me.Buzz (Social, Media, Buzz) is a consulting company focused on digital trasformation.
    It works on all digital marketing lever, processing companies and organizations. So.Me.Buzz
    detects weak signals of Internet empowerment and organizes the new value chains of its
    customers.

  • Autre - Consultant monétisation Aujourdhui.com SAS

    2013 - maintenant

  • Aujourdhui.com - Country Manager

    2010 - 2013

  • ANXA Europe Limited - Country Manager

    2010 - 2013 www.aujourdhui.com management activities: business development (BtoB and BtoC), brand
    awareness (advertising, marketing, communication - PR):

    < Monetization of Internet audiences (display, email, mobile, video, brand content)

    < Internet marketing technology solutions (Social Marketing Solutions) for major food groups

    < Development, implementation of complex national communications operations and media, and
    spokesman of the activities in France towards end customers, partners and media for the group,

    < Managing a team of 30 in France and its partner ecosystem (Media agencies, PR agencies, Lobbies,
    publishers, news groups, authors, ...).

    < Council to the Board Group on developments in international and new markets (Nutrition, Coaching,
    Media, connected devices).

  • BENCHMARK GROUP - Advertising Account Manager

    2001 - 2010 Responsible of ads department of Internaute Magazine (1st French News website), Journal
    des Femmes (2nd French women's website), Journal du Net (1st website on French managers
    and executives) and 1st social network in France Copains D'Avant :

    < Development and management of advertising sites market (captive advertisers and exclude captive)
    from Isobar-Carat agencies, Havas Digital, Starcom, Zed Digital, Group M, KR Media and their large
    customers Samsung accounts, Orange, Danone, Wyeth, Merck Johnson & Johnson ...

    < Creator and Lead Manger of complex advertising operations (social marketing, dedicated areas,
    branded content, testing products ...)

  • Benchmark Group - Directeur de la Publicité

    2001 - 2010

  • VNU Publications France - Chef de Publicité

    1998 - 2001

  • Information Week - Account Manager

    1998 - 2001 VNU Publications
    Suresnes Creation and development of an SME portfolio in commercial advertising.

Formations

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