Mes compétences :
Adobe Photoshop
International
Management
Gestion de projet
Communication
Marketing
Entreprises
Doosan Infracore
- Marketing Director
2013 - maintenantLead a team of 27 employees. R&R are for the entire EMEA region:
Forecasting - unconstraint demand
Marketing intelligence
Market analysis
Discounting & campaign management
Brand management
Network communication
PR management
Corporate communication
Sales publication
Technical publication
Website management
Fairs and events management
Dealers branding
Merchandising
Doosan Infracore
- Dealer Development Manager
2010 - 2013To assist top management in his tactical and strategic goals and more in particular the development of a viable channel strategy of brand’s product lines in EMEA, with particular focus on the internal strategy. In addition to be responsible for sharing “best” practices among dealers (Dealers Standards implementation).
To have strong ownership and initiative on dealers’ incentive program in order to develop & implement Dealers‘ incentive scheme in collaboration with Regional Directors and District Managers.
Initiate & Develop central database and produce central reporting to support Regional sales team
Komatsu Europe
- Regional Managers
2008 - 2010Business mission
1. Become bridge between Distributor and Komatsu
2. Develop market for Komatsu products with Distributor
3. Achieve sales targets for equipment with Distributor
4. Cooperate with Distributor to improve retail operation
Tasks
1. Implement commercial activities with Distributor to boost retail sales
2. Monitor demand and retail sales trend
3. Organize regular visits with Distributor to customers especially opinion leaders
4. Collect competitors’ information on distribution, products, retail price
5. More proactive approach for Komatsu genuine services
6.Contribute to Distributor operation improvement
7. Define price positioning of Komatsu with DBs
8. Ensure timely feed back from market for products improvement purposes
9. Monitor Distributor stock to ensure product availability and avoid overstock
10. Involve in international and local events to promotion of the products
- Initiative, Development and Implementation of External communication
including brand image and recognition improvement via:
(1) Original Pan-European ad campaign (Call the Experts)
(2) Product website for all European countries (October 1st)
(3) Product brochures improvement and policy implementation
(4) Novelties development
- Internal communication (Extranet/Intranet management)
- International Fairs Organisation (Yearly basis)
Komatsu Europe
- Marketing Analyst
2002 - 2005- Market Analysis using statistics and Economical data
- Forecast tool development and implementation
- IT projects initiative, development and implementation
throuhgout European DB network: central reporting and
automatic on-line reports (OLAP tool)
Komatsu France
- Advertising and Sales Promotion Manager
1999 - 2002- Salesman support
- Sales Operations development and implementation
- Statistics
- CRM management
- Fair and Events management
- Sales incentive organisation
Formations
Ecole Supérieure De Commerce (Marseille)
Marseille1995 - 1999Direct Marketing & International Finance