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MyOptique Group
- Head of Customer Experience & Analytics
2016 - maintenant
Group-level role, reporting to CMO
• Lay the foundations for the customer experience and analytics functions, in charge of strategy definition, governance and capabilities development, hiring
• Develop the product strategy, roadmap and test plan for UK-based brands across all customer touch-points; acts as a consultant to other brands
• Lead website redesign projects to improve conversion and monetisation, especially on mobile devices, to deliver millions of pounds of incremental revenue
Set marketing analytics priorities; develop methodologies for performance management & KPIs, testing and pricing; lead the creation executive reports
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Take Eat Easy
- Chief Marketing Officer
2015 - 2015
Food tech start-up, offering on-demand meal delivery from premium restaurants
Managing global team in UK, France, Belgium, Spain:
• Designed and led execution of an integrated multi-channel marketing plan (online, offline, above- and below-the-line) focused on customer acquisition and brand awareness, delivering month-on-month double digit growth and supporting launch in new markets (UK, Spain, and expansion in France)
• Championed customer experience across all touch-points (site, app, service), co-leading site redesign and acting as primary business owner
• Laid the foundations for the marketing function, including strategy, hiring, process and best practices definition and implementation
• Supported General Managers and Marketing Managers with partnership negotiation and execution, marketing planning, marketing best practices
• Supported business planning and budgeting and internal reporting (KPIs)
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Vistaprint
- Senior Manager, Strategy & Operations, Global Emerging Markets
Paris
2014 - 2015
Vistaprint is the global web-to-print and mass customisation leader, with turnover of $1.5bn in fiscal year 2015, serving 17m customers
Office of the CEO, “Most of World” (MoW) business unit (Emerging Markets), transferred from Singapore
• Led China venture start-up project, acting as General Manager’s second-in-command, focused on finding product-market fit and setting up operations
• Supported strategy development and change management in emerging markets (India, Japan, Brazil), through hands-on collaboration with General Managers and their teams; developed and evangelised new tools & processes• Led China venture start up, acting as General Manager’s second-in-command
• Ran turnaround projects to accelerate growth in key markets
• Participated in due diligence for M&A activities in new or existing countries
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Vistaprint
- Manager, Strategy & Operations, Global Emerging Markets
Paris
2013 - 2013
Singapore
Regional headquarters for “Most of World” (MoW) business unit (APAC & Emerging Markets)
Transfered to Paris and promoted to Senior Manager following the closure of the Singapore office
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Vistaprint
- Marketing Manager, Global Emerging Markets
Paris
2012 - 2013
Singapore
Regional headquarters for “Most of World” (MoW) business unit (APAC & Emerging Markets)
Part of the Singapore start-up team
• Managed performance marketing, pricing and site merchandising for Vistaprint Singapore, resulting in ~20% year-over-year repeat revenue growth
• Led product development (roadmap, business requirements, marketing plan) for a category-defining product (mobile website builder, new discontinued) aimed at emerging markets, working closely with developers in Agile
• Participated in Geographic Expansion country prioritisation, high-level business model definition and business planning
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Vistaprint
- Manager, Pricing Strategy & Business Transformation
Paris
2011 - 2012
Barcelona, Spain
European headquarters, in charge of marketing operations in 16 European countries
Managed a team of 3:
• Set up initial pricing team in Europe, led pricing strategy, developed and implemented European pricing governance, processes and best practices, reporting to Analytics VP
• Initiated and led shipping pricing overhaul project, resulting in ~$6.5m p.a. increase in gross margin in Europe
• Managed project team and led Product Pricing Optimisation project, resulting in ~$10m p.a. increase in gross margin
• Led transformation project in Europe aimed at significantly realigning Vistaprint positioning to market standards, reporting to VPs and Chief Customer Officer
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Vistaprint
- Manager, Product Marketing
Paris
2009 - 2011
Barcelona, Spain
European headquarters, in charge of marketing operations in 16 European countries
Promoted from Senior Specialist then Associate Manager, managing team of up to 4:
• Participated in product roadmapping; led new product development and introduction projects for products generating millions of euros in revenues, working as part of a cross-functional team (Tech, UX, Marketing, Manufacturing)
• Delivered millions of euros of incremental gross margin for existing products through A/B testing focusing on pricing, UX and merchandising optimisation
• Pitched, developed and led shipping experience overhaul project, resulting in ~30% lifetime value increase for customers impacted by delivery problems
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The Boston Consulting Group
- Strategy Consultant
Paris
2007 - 2009
Paris, France
Top-tier management consulting firm, leading advisor on business strategy and transformation
Strategy, organisation and operations assignments, including:
• Organisation and process redesign for a French telecom operator: Interviewed senior managers to map out operational workflows and develop transformation plan to deliver a 30m€/year cost reduction (17% of cost base)
• Internet strategy for a leading French retail bank: Analysed customer acquisitions by product and developed business plan to devise new distribution and positioning strategy, aimed at delivering 40-80m€ extra EBIT over 4 years
• Mobile TV strategy for French pay-TV operator: Provided end-to-end support for business planning, content strategy, lobbying plan definition and bid book writing; the operator was awarded 2 mobile TV channels out of 13 tendered
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Oliver Wyman
- Consultant
Paris
2006 - 2007
Paris, France
Top-tier strategy and management consulting firm
Strategy and marketing assignments, including:
Top-tier strategy and management consulting firm
Strategy and marketing assignments, including:
• Launch of 3rd mobile operator (Serbia): Designed offers and pricing, developed marketing plan and key marketing processes, helping operator gain a 12% market share 30 months after launch, in line with business plan
• Turnaround of leading mobile operator (Egypt): Identified root causes of poor performance vs. challenger and designed integrated turnaround plan (pricing, distribution, etc.) to help the operator regain the first market position
• Due diligence in the Software Services Industry: Identified key drivers of value creation in the software services industry, reviewed target's business plan and growth potential, formulated recommendations for LBO
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DiamondCluster International
- Consultant
2005 - 2006
Paris, France
Telecom & Media strategy consulting firm
Assignments include:
• Acquisition strategy overhaul for a French pay-TV operator: Analysed the economics (acquisition costs, lifetime value) of each acquisition channel to develop the go-to-market strategy, aiming at a 15m€ (+14%) margin impact over 30 months
• Mobile postpaid offer definition for a European MNO (UK): Performed in-depth diagnosis, tested several offer scenarios (conjoint analysis), participated in defining new postpaid plans expected to increase market share by 5pts (from 20%)
• Future of TV report: Analysed market dynamics, competitive landscape and emerging digital business models, built detailed scenarios, identified resilient strategies to face expected industry disruptions
European operations of DiamondCluster International were acquired by Oliver Wyman in July 2006 and integrated in September 2006
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Printemps
- Procurement and logistics project manager (internship)
Paris
2004 - 2004
Paris area, France
Group of department stores, with presence in France and Japan
Negotiation and implementation of procurement reliability agreement with suppliers, resulting in ~200k€/year savings, or 2.5pts margin on analysed cost base
