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Accenture
- Managing Director
Paris
2012 - maintenant
Design and implementation of the Go-to- Market strategy for a consumer goods company in Mexico
- Definition of the growth strategy
- Construction of business value proposition for each client segment
- Optimization of trade spend based on profitability analysis
- 5% net revenue increase accomplished
Support in the merger and integration of 2 leading FMCG companies in Mexico
- Integration lead for sales and logistics operations
- Identification of synergies with the combined operations of the companies
- The project found opportunities that account for over US$60 M in operational savings
Set up and Go Live of a Sales and Distribution company for consumer goods in Mexico
- Definition and implementation of the sales tools required for the operation (mobile, back office, distributors)
- Sales and Distribution Force sizing hiring and training
- Design and analysis of the sales and distribution analytics to define the right value proposal for the clients
Plan and execute the divestiture of non-core business units for a FMCG company
- Valuation of the companies and selection of the best divestiture model for each one
- Identification of potential buyers and conduction of negotiation meetings
- Completion of the sale (Over US$80 M) without operational disruption
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Europraxis
- Senior Consultant,
2010 - 2012
Creation of the strategic framework for technological innovation in the commercial department of a
leading consumer goods company in Latin America
- Development of strategic objectives for the business
- Valuation of all initiatives with an adapted gateways methodology taking into account, economics, scalability,
usability, technological education of users, etc
Design of the Go-to- Market strategy for Non-Carbonated beverages for a leading non-alcoholic
beverage company in Latin America
- Segmentation of clients by shopper behavior
- Design of a tailor-made multi-category portfolio for each segments and re-design pictures of success for to boost
focalized categories
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Anheuser Busch - InBev,
- Commercial Planning and Performance Manager
2009 - 2010
Design, management and implementation of activities to boost the French division EBITDA
- Drive price increases taking into account price elasticity and product cannibalization
- Implementation of the Trade Spend Visibility tool to track commercial contracts and ensure a win-win and sustainable
relation with modern trade clients
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Grupo Modelo
- Project Manager
Mexico
2004 - 2008
Design, development and implementation of the Go-to- Market for the traditional channel.
- Segmentation of products (pricing, packages) and services (credits, discounts) based on client’s needs
- The project achieved 3% of incremental sales after year 1
