Julia NOEL

En résumé

Entreprises

• BACARDI MARTINI - Responsable Développement Réseau Prestige

  2012 - maintenant

• NESTLE WATERS - BRAND MANAGER S.PELLEGRINO

  Issy-les-Moulineaux 2011 - 2011 • Launch of two new SKUs S. Pellegrino flavored “Limonciata and Aranciata” on retail and creation of a toolkit for national sales teams.
   Annual sales in year 1 (in value): € 1.5 million
  
  • Active participation into the reflection of the 3-year brand strategic plan on the French market by the analysis of the 10-year brand review on both channels Retail and OOH, the building of Business plans and the monitoring of financial feasibility studies through P&L
  
  • Development of the 2011 Media plan for mainstream and trade press, and brief for the realization of creative visuals in collaboration with the S. Pellegrino headquarters and Ogilvy Milano.
  
  • Implementation of dashboards to monitor brand performance indicators through panels (IRI, Kantar, GFK)
  
  • Management of 1 intern and 1 marketing assistant
  
   Achievement: S.Pellegrino range: +12% in vol vs YA
   Budget: € 1,7 million

• NESTLE WATERS - JUNIOR PROJECT MANAGER SPONSORING & EVENT

  Issy-les-Moulineaux 2010 - 2010 Development of the action plan as part of the S. Pellegrino partnership with the Cannes Film Festival by the:
  - Conception of a Limited Edition for both channels Retail and OOH
  - Implementation of a visibility plan in Cannes: product placement, sampling, VIP reception area
  - PR and press activation: mainstream and trade
   Budget: € 500K
   Achievement: 4 pts in GFK index awareness
  
  • Management of the action plan as part of the partnership between Eau de Perrier and Nespresso with the
  international culinary event Bocuse dʼOr 2011 by the:
  - Negotiations and optimization of contract terms
  - Brief for the conception of the pop-up Gastronomic restaurant by the design agency
  - Recruitment of necessary staff (20 pers.)
  - Reception of 500 international VIP guests and monitoring of operations during 4 days
   Budget: € 500K
  
  • Organization of PR launch parties for Limited Edition “Perrier by Dita“ and “S. Pellegrino by Bulgari”

Formations

• Ecole Du Louvre

  Paris 2012 - 2013

• EDC

  Courbevoie 2005 - 2010 Finance

Réseau

• Alexandre SPRIET

• Clément SUTTER

• Gauthier GAY

• Jean-Baptiste HOURLIER

• Jean-Michel PERRIN

• Marie-Caroline CHENUT

• Nathalie COSTA

• Sandrine PERRIER

• Sébastien DECLÉTY

• Steve LAURET