Julie LEFEBVRE

En résumé

Entreprises

• Somfy - EMEA Business Developer – Connected Partnerships

  Cluses 2017 - maintenant Set-up a proactive partnerships strategy to be recognized as a key player in Home
  connected equipments market within EMEA in coordination with the subsidiaries, the
  Connected Solutions activity and the other activities.
  • Define the key partners Somfy should work with to reinforce our
  position in the Smart Home market;
  • Evaluate the potential for each target and our right to win;
  • Build an action plan towards the possible partners and define the story, the offer,
  and the tools we need to succeed;
  • Lead and facilitate the deployment in the different territories, monitoring
  and ensuring the results;
  • Specify the needs in terms of offer and follow with the activities the
  development when agreed;
  • Animate partnerships managers community, promoting good
  practices & competencies improvement and facilitate efficient BA/BG
  dialogue;
  • Lead the alignment meeting (Marketing EMEA/Activities/Legal) with follow up on
  action plan.
  

• Somfy - Market Intelligence Manager

  Cluses 2014 - 2017 • Develop an up-to-date store of intelligence on market drivers and competitive offerings (BA France); present facts and analysis clearly and succinctly to Marketing, Communication, Commercial teams & Executive Committee.
  • Capture and assimilate market information and develop insights about the competitive landscape that will inform how we go to market.
  • Transform research and analysis into specific recommendations
  • Evaluate market developments and new trends including new market offerings, competitors strategies, pricing, policies and go-to-market activities
  • Perform ad-hoc competitive deep-dives on existing and potential new competitive players
  • Work with Somfy teams and partners with direct access to market information to efficiently monitor market developments and trends
  • Collaborate with Sales, Marketing and Product teams to evolve positioning, offerings and tactics based on analysis and insights
  
  

• Somfy - Marketing Analyst

  Cluses 2013 - 2014 Providing information and insights regarding markets, customers, competitors, campaign effectiveness,.. in order to lead and support business decisions :
  • Work closely with managers, subsidiaries and marketing teams to identify new market opportunities
  • Conduct market research to analyse the "Interior Application" market
  • Analyze marketing metrics and give key performance indicators
  • Manage market segmentation

• SALOMON S.A. group AMER SPORTS - Corporate Communication

  2013 - 2013 Internal declination of the overall communication plan, in connection with the CEO and HRD:
  • Set-up the Press Release, company presentation for new employees, organization of internal & external events
  • Development of content, media and internal communication tools

• SALOMON S.A. group AMER SPORTS - Content Manager - Softgoods & Hardgoods

  2012 - 2013 Developing and deploying Marketing & Communication tools according to the Brand strategy and product categories:
  • Creation and management of image & video content for Salomon product lines: organizing photo and video shoots, advertising campaigns, management: ‘BrandCenter ' website & communication budget.
  

• SALOMON S.A. group AMERSPORTS - Product Line Manager Assistant - Alpine Ski women & junior

  2011 - 2012 Implementing the Women & Junior alpine ski offer:
  • Market Research (quanti & quali) / competitors analysis / focus group / retail analysis
  • Marketing Mix development: respond to consumer needs with suitable products
  • Developed communication packages (trade & consumer), projects presentation to subsidiaries & key accounts
  

• MONSHOWROOM.COM group E-trend - International Marketing & Communication assistant

  2010 - 2011 Developing Monshowroom at an international level:
  • In-depth Market analysis, focused in: Spain, Germany and the UK
  • Developed international & adapted strategy: new marketing tools & communication plans
  

• Maria Eugenia Hotel (Spain) - Sports Coordinator

  2009 - 2009 - Customers relations (Spanish/ English/ French)
  - Organization of sports activities

• Aristocrate Appt. (Australia) - Sales Representative

  2007 - 2008 - Search for new sports complex & sports/outdoor activities
  - Customer Surveys
  - Testing and validation with upstream direction
  - Analysis and feedback from customers on the proposed sports & activities

Formations

• IAE Aix Graduate School Of Management

  Aix En Provence 2010 - 2012 Major - Honors
  
  School accredited by EQUIS and AMBA - Ranked by the Financial Times in 2012-2013
  

• Manchester Metropolitan University (Manchester)

  Manchester 2009 - 2010 International Business
  
  double diplôme: Master 1 + Bachelor
  
  Resultats: First Class Degree

Réseau

• Anthony DIANA

• Charley MICHAUX

• Didier FITOUSSI

• Eric WEISS

• Florent LENCLUD

• Francois BOILLEY

• Guilhem DE BRUGIERE

• Pauline VALLANZASCA

• Pierre HUDRY

• Solène MATHIEU