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YouGov France
- Directeur Général / CEO France
2011 - maintenant
DIRECTEUR GENERAL / COUNTRY MANAGER
YouGov plc is an international market research agency headquartered in London and has been a global leader in the development and use of internet-based research since its founding in 2000. Annual revenue is c. €65 million for about 500 employees.
. Setup and develop the French satellite office from scratch.
. Develop a business plan (with full P&L responsibility)
. Build and develop relationships with potential new clients, manage the new business process, the sales pipelines and drive business opportunities.
. Build and drive a high performance team
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Nielsen
- Director, Client Consulting - Head of Europe Pricing&Portfolio
New York
2003 - 2011
Nielsen BASES (Booz Allen Sales Estimating System), a Nielsen company, Paris
- Consulting firm specialized in new product evaluation and marketing for consumer goods companies
. EUROPE REGION MANAGER, Nielsen Consumer Pricing&Portfolio - Coordination of Nielsen services around pricing strategy and portfolio management
. Direct management of a team of 14 persons: 1 Director, 4 Managers/Associate Managers and 9 Analysts in France, UK, Spain, Germany and Poland.
. Previously Account Director for Unilever Global Hair
. Supervised and coordinated international projects from business proposals to in-person presentations of results: wrote final reports, conclusions and strategic recommendations for new product launches for FMCG companies (Unilever, Danone, Nestlé, SC Johnson?)
. Initiated and implemented competitive environment, brand portfolio, and price elasticity analyses.
. Hired, trained and presently acts as a Manager for 4 direct reports and 2 in dotted line.
. Conducted forecasts thanks to a proprietary mathematical model, analyzed panel and retail data (ACNielsen?), optimized launch marketing plans which led to the successful launch of new products or the re-introduction of established brands.
. Working environment (deliverables, communication ?) exclusively in English
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Carrefour Singapore Pte Ltd
- Merchandise Direction - Intern
2001 - 2002
Carrefour SINGAPORE - Internship: 8 months
. Redefined the assortment structure and the competitive positioning for non-food goods (market mapping, items to be listed in the future…).
. Implemented a logistics optimisation tool based on sales turnover and trained the Food supervisors (new shelving, optimal facing…).
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ESSEC DIRECT SERVICE
- Tresorier
Cergy-Pontoise
1999 - 2001
Treasurer of a Junior Consulting school society - Marketing Research and Consulting.
. Market research and client satisfaction studies, Focus Groups, qualitative interviews, product and website launches…
. Management of a 9-person team with a total turnover of 500 000 €.
. In charge of business development
. Clients: McKinsey, Air France, France Telecom, Pizza Hut, BP, Pechiney...
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Air France
- Operational Marketing Division, Commercial Headquarters
Roissy CDG
1999 - 1999
Internship: 3 months
. Conducted market research and client satisfaction studies and involved in building commercial action plans for the youth.
. Analysed the financial and promotional impact of several advertising campaigns.
