Mes compétences :
Asia
Business
Business development
Business plan
China
Chine
ChIP
Cross cultural
Investment
IVR
Management
Marketing
Microsoft CRM
Microsoft Sms
Mobile
Sales
Team management
VAS
Entreprises
Stantive Technologies Group
- VP Marketing and Customer Success
2011 - maintenant
British Standards Institution www.bsigroup.com
- Group eBusiness Manager
2008 - 2011
Payzy Thailand
- Head - Mobile Payment Club
2006 - 2008PAYZY - www.payzy.com - Bangkok - THAILAND
Payzy enables customers to both make payments with their mobile phone and receive customized offers from merchants that can be redeemed at the cash register. Payzy leverages Near Field Communications (NFC) technology using an embedded contactless smart card in the mobile phone.
Mobile Payment Club (MPC) is an innovative service of Payzy Thailand Co., Ltd. MPC provides a recognized payment channel to pay for goods or services via mobile phone using SMS and IVR technology (SMS: Short Message Service and IVR: Interactive Voice Response).
MPC team management (9 persons)
- Recruited, appointed and fired accordingly to MPC 2007 strategic plan
- Provided leadership and direction in the development of MPC businesses and relationships
- Managed MPC team and their activities
New merchants
- Signed agreements with added value partners for bill payment service with SMS alert
- Conducted a feasibility report regarding MPC Settlement Portal and implementation in accordance with the result of the feasibility report
New service offer and business model
- Planned, developed and implemented strategic plan and new offers for MPC 2007
- Decreased our dependency with banks
- Decreased our dependency with our current unique service: refill for mobile phone prepaid
Sodexho Pass - Asia Area
- Asia Business Development
2003 - 2006SODEXHO PASS INTERNATIONAL - Sodexho Alliance Group - www.sodexho.com - Shanghai - CHINA
Sodexho Pass is a service provider managing benefits and loyalty solutions on behalf on its corporate clients such as meal pass, gift pass, reward pass using the innovative technologies (e.g. CPU card, e-coupons, cell phone).
Opened and launched Sodexho Pass Suzhou - China
- Prepared and submitted Business Plan to the headquarter for approval,
- Established a solid network among Chinese authorities, and registered the branch with the Commission of Foreign Trade and Economic Cooperation (COFTEC), with the Administration Bureau for Industry and Commerce (ABIC), and the Tax Bureau in order to set up the branch,
- Recruited and trained Suzhou team (3 managers, 4 employees).
Analyzed and developed potential business opportunities in Asia
- Conducted market analyses to set up adequately new subsidiaries in Asia, including Guangdong, Jiangzu and Zhejiang Provinces, Bangkok and Seoul,
- Established a solid network among local companies and with local authorities,
- Presented the implementation project prior to approval, in particular with the setting of medium and long-term strategic perspectives (Business plan).
Marketing to Sodexho Pass subsidiaries in Asia
- Identified key strengths to review global marketing (3-years Strategic plan)
- Developed and implemented new marketing and sales approach, such as appropriate strategies by selecting, segmenting and targeting markets (repositioning of the Meal Pass),
- Supported marketing team to design and develop marketing campaigns for national festivals in China
- Trained about the marketing and sales added value of the CRM (Philippines and China).
Embassy of France - India
- Deputy Commercial Attache
2001 - 2001EMBASSY OF FRANCE - Trade commission - www.missioneco.org - New Delhi - INDIA
Organized road sector seminars
- Arranged requirements for French companies joining these events (to and from India), accommodation, and transportation and meeting room logistics.
Analyzed Indian market
- Collected facts and information from Indian government statistics bureau and different sources such as company records, for French companies willing to set up an office in India.
Sodexho Pass China
- Project and Marketing Manager
2001 - 2003Implemented and maintained CRM
- Identified functional specifications,
- Implemented and customised the selected CRM tool, “SalesLogix”,
- Assisted 35 CRM users and provided daily improvements.
Set-up and managed telemarketing department (5 persons)
- Managed outbound calls process during marketing campaigns to confirm the reception of our mailings and to make appointments / sales leads for our sales team,
- Managed inbound calls process all year-long to answer to all inquiries and to take orders (30% of sales order taken by phone after the launch of the telemarketing department),
- Directed database update (A database of 50,000 companies).
Organized marketing campaigns
- Successfully developed, implemented and conducted marketing campaigns plans (Budget, schedule, support, outsourced support) for Chinese national festivals (+150% of sales volume between Sept. 2002 to Aug. 2003),
- Analyzed the effectiveness of promotional programs (CRM) and provide proper reporting.
Mediation
- Knowledge management officer
pontcharra2000 - 2001MEDIATION – Consulting - www.mediation-consulting.fr - Paris - FRANCE
The process of systematically and actively managing and leveraging the stores of an enterprise is called knowledge management. It is the process of transforming information and intellectual assets into enduring value.
Launched and managed the intranet
- Set appropriate intranet standards and created an intranet development plan that incorporates user meetings, comments and feedback to reflect user requirements that can be measured.
Developed knowledge management practice
- Implemented company-wide knowledge management.
Sodexho Pass France
- Project Management trainee
1999 - 1999SODEXHO CCS - Sodexho Alliance Group - www.sodexho.com – Paris – FRANCE
Analyzed French market
- Researched French market and used findings to analyze Sodexho CCS clients’ portfolio, and made recommendations.
